Backroads Boss Lady
Happiness Ain't a Side Hustle - Straight Talk on Creating the Life You Deserve
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Narrated by:
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Jessi Roberts
About this listen
Discover life and business tips from Cheekys' founder, who survived a devastating childhood and turned her tiny Idaho shop into a multi-million dollar brand, in this "manifesto on how to do everything from overcome haters to persevere in business" (Lee Woodruff, number one best-selling author).
New Plymouth, Idaho. Population 1536. It doesn't look like much from Rural Route 30, but it was here, in this quiet town, that a mother of four faced down her hard past, poverty, self-doubt, and a reluctant customer base. And she created something unexpected: a multi-million dollar FRBR (For Rural, By Rural) business empire.
Her name is Jessi Roberts, and the business is Cheekys, which started with six purses and a tanning bed. Now in her book, Jessi reveals how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a one-and-a-half-million-strong community. Best of all, she did it by standing tall for her values: Always be kind, lift up the next gal, and treat employees and customers like family.
More than a business book, Backroads Boss Lady is about embracing your passion even when others don't see value in it - or you - and about putting food on the table and believing in yourself. Brimming with authenticity, it gives the warts-and-all, love-it-despite-it skinny on rural life, community, and contentment without compromise.
©2019 Jessi Roberts and Bret Witter (P)2019 Hachette AudioListeners also enjoyed...
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Critic reviews
"With grit, humility, common sense advice and entrepreneurial wisdom, BACKROADS BOSS LADY serves up a manifesto on how to do everything from overcome haters to persevere in business. If you hit a period where you can't go another step, this book will make you feel like running a mile."—Lee Woodruff, #1 New York Times bestselling author
"Cheekys, which has a warehouse and office in New Plymouth and a retail outlet in nearby Fruitland, is perhaps the hottest thing going in this region of tiny towns and farms near the Oregon border...Now women around the world wear across their chests the company's arch-yet-proud slogans."—Inc.com
"Jessi's story teaches us never to give up on our dreams. Filled with both inspiration and action, this book will get you back on the path to manifesting your greatest vision, in business and beyond."—Mike Michalowicz, author of Profit First
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Bare Bones
- I'm Not Lonely If You're Reading This Book
- By: Bobby Bones
- Narrated by: Bobby Bones
- Length: 6 hrs and 24 mins
- Unabridged
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Growing up poor in Mountain Pine, Arkansas, with a young, addicted mom, Bobby Estell fell in love with country music. Abandoned by his father at the age of five, Bobby saw the radio as his way out - a dream that came true in college when he went on air at the Henderson State University campus station broadcasting as Bobby Bones while simultaneously starting The Bobby Bones Show at 105.9 KLAZ.
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A look inside the narcissist life of Bobby Bones.
- By Selena on 05-20-16
By: Bobby Bones
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Sam Walton
- Made in America
- By: John Huey, Sam Walton
- Narrated by: Henry Strozier
- Length: 10 hrs and 31 mins
- Unabridged
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Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
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Capitalism Is The Way
- By Nathan Ruff on 04-14-19
By: John Huey, and others
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The Pursuit of Happyness (Abridged)
- By: Chris Gardner
- Narrated by: Andre Blake
- Length: 5 hrs and 42 mins
- Abridged
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At the age of 20, Chris Gardner arrived in San Francisco to pursue a promising career in medicine. However, he surprised everyone and himself by setting his sights on the competitive world of high finance. Yet no sooner had he landed an entry-level position at a prestigious firm, Gardner found himself caught in a web of incredibly challenging circumstances that left him part of the city's working homeless with his toddler son.
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Very Good Story!
- By Lito Da Critic on 06-02-06
By: Chris Gardner
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Every Day I'm Hustling
- By: Vivica A. Fox, Kevin Carr O'Leary
- Narrated by: Vivica A. Fox
- Length: 7 hrs and 54 mins
- Unabridged
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Vivica A. Fox is a dynamo who has created a lasting career on her own, through sheer, roll-up-your-sleeves DIY hustle. Every Day I'm Hustling is a personal book with a message Fox passionately believes in: that you make your own luck, that you never ever wake up in the morning thinking somebody's going to call you and offer you that part or ask you out on that date that's going to change your life, that you have to wake up and put on your longest eyelashes and fiercest heels and go out and make your life happen yourself.
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Loved it!
- By colette on 04-09-18
By: Vivica A. Fox, and others
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And When She Was Good
- By: Laura Lippman
- Narrated by: Linda Emond
- Length: 9 hrs and 46 mins
- Unabridged
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Heloise considers it a blessing to be a person who seldom attracts attention. In her suburb, she's just a mom, the young widow with the forgettable job, who somehow never misses a soccer game. In the state capital, she's the redheaded lobbyist with a good cause and a mediocre track record. But in discreet hotel rooms throughout the area, she's the woman of your dreams - if you can afford the hourly fee. For more than a decade, Heloise believed she was safe, managing to keep up this rigidly compartmentalized life. But her secret life is under siege. One county over, another so-called suburban madam has been found dead in her car, an apparent suicide.
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And When She Was Bad...
- By Carole T. on 08-18-12
By: Laura Lippman
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Throw Out Fifty Things
- Clear the Clutter, Find Your Life
- By: Gail Blanke
- Narrated by: Gail Blanke
- Length: 3 hrs and 35 mins
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Throw Out Fifty Things is truly an eye-opener. According to Blanke, our lives are so filled with junk from the past—from dried up tubes of crazy glue to old grudges—that's it's a wonder we can get up in the morning, never mind go to work, care for our children and parents, and just put one foot in front of the other. Blanke wants to start a movement of people across America throwing out 50 things (magazines count as one!) that will help liberate us from the stuff—both physical and mental—that clutters our lives.
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So useful, listened to it a 2nd time right away.
- By Zeus on 02-02-10
By: Gail Blanke
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Not Afraid of Life
- My Journey So Far
- By: Bristol Palin, Nancy French
- Narrated by: Bristol Palin
- Length: 6 hrs and 49 mins
- Unabridged
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In this personal memoir, Bristol Palin opens up for the first time ever. She takes listeners behind the scenes, from growing up in Alaska to coming of age amid the media and political frenzy surrounding her mother's political rise; from becoming a single mother while still a teenager to coping as her relationship with the baby's father crumbled publicly. Through all of these ups and downs, Bristol learned how to face her challenges head-on, with courage and grace.
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Forgiveness
- By Dennis on 01-16-16
By: Bristol Palin, and others
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Normal Gets You Nowhere
- By: Kelly Cutrone
- Narrated by: Kelly Cutrone
- Length: 3 hrs and 42 mins
- Unabridged
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With Normal Gets You Nowhere, Kelly Cutrone invites us to get our freak on. History is full of successful, world-changing people who did not fit in. Think Nelson Mandela, Joan of Arc, Eleanor Roosevelt, Amelia Earhart, John Lennon, and Rosa Parks. Instead of changing themselves to accommodate the status quo or what others thought they should be, these people hung a light on their differences - and changed humanity in the process. “I know you don’t feel normal, so why are you trying to act it and prove to everyone you are?” Cutrone says.
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For open minds and hearts.
- By Kelly on 01-06-12
By: Kelly Cutrone
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Glass House
- The 1% Economy and the Shattering of the All-American Town
- By: Brian Alexander
- Narrated by: Bob Souer
- Length: 11 hrs and 7 mins
- Unabridged
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The Anchor Hocking Glass Company, once the world's largest maker of glass tableware, was the base on which Lancaster's society was built. As Glass House unfolds, bankruptcy looms. With access to the company and its leaders, and Lancaster's citizens, Alexander shows how financial engineering took hold in the 1980s, accelerated in the 21st century, and wrecked the company.
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What really happened to the American Dream?
- By Bill on 05-10-17
By: Brian Alexander
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Baltimore Blues
- Tess Monaghan, Book 1
- By: Laura Lippman
- Narrated by: Deborah Hazlett
- Length: 9 hrs and 55 mins
- Unabridged
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Unemployed at 29, Tess Monaghan is willing to take any freelance job to pay the rent—including a bit of unorthodox snooping for her rowing buddy, Darryl "Rock" Paxton. In a city where someone is murdered almost every day, attorney Michael Abramowitz's death should be just another statistic. But the slain lawyer's notoriety—and his noontime trysts with Rock's fiancée—make the case front page news...and point to Rock as the likely murderer. But trying to prove her friend's innocence could prove costly to Tess.
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I'm on #8 - This series is almost unique
- By connie on 02-19-12
By: Laura Lippman
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Ask Wendy
- By: Wendy Williams
- Narrated by: Wendy Williams
- Length: 5 hrs and 4 mins
- Unabridged
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On TV, Wendy only has a few minutes to respond to each audience member, but in Ask Wendy she goes deeper, answering questions sourced from viewers across the country. No question is off-limits and no situation is too outrageous for her to take on. Wendy shoots straight from those womanly hips of hers to help you manage all the crazy that comes into your life - keepin' it real by drawing on the personal experiences that have shaped her unique perspective.
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HIlarious
- By Shelley Thomas-Robinson on 10-24-17
By: Wendy Williams
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Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- By: Donny Deutsch, Peter Knobler
- Narrated by: Peter Knobler
- Length: 5 hrs and 13 mins
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Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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Deutsch is cool!
- By Michael on 10-27-05
By: Donny Deutsch, and others
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Digging Up Mother
- A Love Story
- By: Johnny Depp - foreword, Doug Stanhope
- Narrated by: Doug Stanhope and Friends
- Length: 12 hrs and 44 mins
- Unabridged
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Doug Stanhope is one of the most critically acclaimed and stridently unrepentant comedians of his generation. What will surprise some is that he owes so much of his dark and sometimes uncomfortably honest sense of humor to his mother, Bonnie.
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Not my thing.
- By J. Harral on 01-27-18
By: Johnny Depp - foreword, and others
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The Glitter Plan
- How We Started Juicy Couture for $200 and Turned It into a Global Brand
- By: Pamela Skaist-Levy, Booth Moore, Gela Nash-Taylor
- Narrated by: Rose Itzcovitz
- Length: 5 hrs and 58 mins
- Unabridged
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While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
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Elementary, at best
- By Laura P on 09-19-14
By: Pamela Skaist-Levy, and others
What listeners say about Backroads Boss Lady
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- ahippieadventure
- 02-22-23
True and real author audio is *love*
I’ve read the book many years ago. Last Year decided to get the audio to play it for my employees while we worked because i felt the book related such an important value that i certainly want to convey within my own business. I have so much in common with Jessi and hearing *her* tell the story was all that much more connective. Thanks. It’s a great read for small business people just starting off with big dreams as well as for seasoned business owners who are still small pushing through in spite of the challenges for inspiration if nothing more.
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- Pamela Walker
- 04-15-19
good story
a heart felt story. real people story. Lots of good advice. would recommend for people wanting ti strat a snack biz
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1 person found this helpful
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- grccs
- 03-15-19
This is an awesome book
Such an great story of real life. Its uplifting and great to read a real life story. I love this book, and will refer it to my friends and family! Its a must read,
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1 person found this helpful
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- William Klehm
- 03-09-19
Great book
MetJessi after the woman of the year gala in Boise. Liked her story so I got her book. It is worth enjoying. Great story
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1 person found this helpful
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- Crystal
- 11-04-20
love you
you are one freaking amazing beautiful lady. thankful for you... so blessed to call u my friend...
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- Amazon Customer
- 03-16-19
From the beginning
I’m an Idaho girl and I have loved Cheeky’s from the beginning and I loved this whole book, from the beginning. That Farm Girl leather bracelet that I bought from the original store has been an all time favorite. What an amazing journey you have been on and thank you for sharing it with the world. I can’t wait for the new store to open.
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1 person found this helpful
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- Marcia Cowan
- 10-23-19
So much more than another business book!
I don't write many reviews, but felt I need to encourage all the women to listen to Jessi Robert's story! No excuses for me anymore. She is the definition of perseverance. I don't think I could be as open and honest as she was. You will laugh with her and cry with her. Love this book!
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- D. Owen
- 03-25-19
So Much More Than Expected!
I really thought this was going to be another one of those “I made $1,000,000 and you can, too!” books. Wow, did I underestimate Jessi Roberts!
Yes, this is a book about a multi-million dollar business, but it’s so much more. I love that Jessi wrote about everything, and I mean everything that made her who she is.
I would recommend this book (print and audio) for any woman who needs to feel empowered. To any woman who needs to know you’re not alone, in whatever it is you may be going through, listen to Jessi tell you her story.
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1 person found this helpful
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- therese
- 06-29-19
Heartfelt
This book was amazing. Jessi is a great narrator and keeps you involved in the book. This book was very encouraging and kept me engaged the whole time.
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- Crystal
- 03-19-19
Jessi Keeps it Real
Loved this audio book! Jessi's story is one of perseverance. She has overcome so many obstacles in her personal life and business. If you are looking for something that is heartfelt and inspiring you should definitely give it a read (or listen).
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1 person found this helpful