Beyond Powerful Radio
A Communicator's Guide to the Internet Age: News, Talk, Information & Personality
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Narrated by:
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Valerie Geller
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By:
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Valerie Geller
About this listen
Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - for anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy. Plus how to make money with your show, sales and marketing, and build programming for news, talk, producers, citizen journalism, copywriting, sales, commercials, promotions, production, research, fundraising, and more.
Plus: tips to assemble a winning team; develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and research and grow your audience.
Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities and storytellers.
©2011 Focal Press and Valerie Geller (P)2015 Valerie GellerListeners also enjoyed...
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- By: Carrie Wilkerson
- Narrated by: Carrie Wilkerson
- Length: 6 hrs and 26 mins
- Unabridged
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Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
- By David on 06-21-12
By: Carrie Wilkerson
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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Yes, And
- How Improvisation Reverses ""No, But"" Thinking and Improves Creativity and Collaboration--Lessons from The Second City
- By: Kelly Leonard, Tom Yorton
- Narrated by: Alan Winter
- Length: 7 hrs and 18 mins
- Unabridged
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The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to cocreate in ensembles using philosophies that celebrate a "yes, and" approach.
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The Title is all you learn from the book
- By T. Bennett on 05-21-15
By: Kelly Leonard, and others
What listeners say about Beyond Powerful Radio
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Nathan Sprague
- 09-01-19
Must read or listen book for Podcasters
Well informative on making and running a podcast, a must read for beginners of podcast or people that want to improve on their podcast.
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1 person found this helpful
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- Valerie Geller
- 10-08-15
How to Find What You Need in This Book
If you could sum up Beyond Powerful Radio in three words, what would they be?
If you want to communicate more powerfully, and get, keep and grow your audience across all platforms - read this!
Any additional comments?
BEYOND POWERFUL RADIO chapters show up in audible only as numbers, so if you’re looking for something specific,you may find the following navigational map with the correlating chapters useful - so you can more easily find what you need to become a more powerful communicator and fully use this book:
1 – Book Opening By Valerie Geller
2 Foreword by Tom Taylor, read by Barbara Blake
3 Powerful Communicator-Quick Start Pages
TOOLS Creating Content Across Any Platform
4. Creating Powerful Content – No Longer “Just Radio”
5. Are you a Generator or a Reactor?
6. Personality Radio, Morning Shows
7. From Rock to Talk (and anyone who wants to do a talk show!)
8. Local vs. National Programming
9. Performance & Formatics: Now that You’re On the Air…
10. Finding & Developing Talent
11. Airchecking
12. Managing High Ego Talent
13. Avoiding Burnout
14. Show Prep
15. Producers – Facing the Blank Page
16. Talk Shows
17. Call Screening
18. Interview Techniques - for Journalists, Talk show Hosts & Music Personalities
19. Public Service
20. Becoming a Powerful Storyteller
21. Your Voice – Improving Your Instrument
News Chapters
22. Creating Powerful News
23. In Case of Emergency – What to do
24. Citizen Journalism
25. Traffic & Weather Together
26. News-Writing
27. News Anchoring
28. Multi-version News
29. Integrating News & Talk
30.. Integrating TV, Radio & the Web
IV. Working Across Multi-Platforms
31. Audio Communication Across Multiple Delivery Platforms:
– Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond...
V. Marketing Content
32. Promotion
33. Branding – Building Your Brand Beyond Radio
VI. Making Money
34. Sales and Commercials
35. Fundraising and Giving
VII. Understanding the Audience
36. LifeStage Demographics
37. Research
VIII. Final Notes
38. Final Notes
39. Thank you and Acknowledgements
40. About the Author – Valerie Geller
41. End. Copyrights.
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6 people found this helpful
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- WEZI SUNKUTU
- 08-23-20
Powerful!
Great stuff here. Finished it from A to Z. Will listen to it again this time taking notes.
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1 person found this helpful
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- Scorpio Harvest
- 08-03-19
If You're Like Me, This is a Must Read
I am a life long fan of radio, aspiring podcaster, blogger, and marketing expert. I found this book at the perfect time in my life. It has taught me so much about radio and other forms of communication. This is an absolute must in my library.
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1 person found this helpful
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- Josh Liston
- 10-04-15
Some great insights I'll be taking to my Podcasting.
Not as much here for Podcasters as I was lead to believe... but what is applicable to Podcasting is incredibly insightful, intelligently explained, and most importantly deeply researched.
Valerie herself is a great narrator, and her guests add some real weight to this program.
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3 people found this helpful
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- DEAN S
- 04-04-18
A Diamond in Professional wisdom
This is an exceptional book in content and in value. Truly a product of a life time experience at the frontline of media "war-rooms". You will enjoy the trip and you'll be way ahead if you understand, adopt to your own talents and properly execute the lessons of people who lived this life and passing the experience to us as true teachers always do. Beautiful voice, excellent performance, invaluable content. Valerie Geller has given us a diamond of her professional wisdom. The best way to thank her is to put the book into practice and create really powerful radios. Also buy her books and give them as gifts to your children who dream to fight for a better world through media...give them the power of...first hand experience...
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1 person found this helpful
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- Johanna
- 10-07-15
ESSENTIAL FOR COMMUNICATORS
Would you listen to Beyond Powerful Radio again? Why?
If you make your living from talking or if communicating compellingly is important to you then this book is brilliant. I love Geller's line "tell the truth and never be boring". But there's a lot more to it than that. There's great info here for anyone who does public speaking and really for all media professionals, radio producers, presenters, podcasters -. I'll be recommending it to anyone who will listen :)
What was one of the most memorable moments of Beyond Powerful Radio?
Geller's maxim - "Tell the truth and never be boring" is classic. And the more I think about it the more important it seems.
What does Valerie Geller bring to the story that you wouldn’t experience if you just read the book?
She reads it in a very engaging way and this compels you to take on board the messages. I think you get that when you read it too, but the force of her personality coming through in her reading makes her messages even more urgent. I like the way you can hear a smile in her voice at times. She's very likeable.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
So far it's made me laugh.
Any additional comments?
If you're a public speaker get it. If you're in media it's compulsory.
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2 people found this helpful
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- John May
- 11-14-16
The Bible of Radio
This is a great resource for the radio industry. From on-air personality to the sales team is covered with professional insights and advice.
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1 person found this helpful
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- Steven Maggi
- 01-22-18
Even if you have the book, you need the audiobook
Like the book, this audiobook is essential for any broadcaster’s library. The audiobook is a wonderful and different way to learn the skills necessary for great radio and podcasts.
I spent two hours listening to it on a plane and I didn’t realize we had landed. The additional clips from some of the world’s best broadcasters brought it all together. In particular, talk host Phil Hendrie was both motivational and conversational.
Finally, Valerie gets this. In the 21st Century of audio, she will help everyone be the best they can be. Highly recommended!!!
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- BrianBrawdy
- 11-22-20
The Best book I've read in a Year
Spent the weekend listening to Ms. Geller and It was well worth my investment.
I'm not sure I've learned as much from any other book this past year.
The information I took away from the listen will be implemented immediately.
Thank you, VG.
I had a blast!
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1 person found this helpful