Zero Sum brings to life the complex, vivid color of one of the greatest experiments in the history of global commerce. What have businesses learnt—or failed to learn—from this adventure, both about Russia and about dynamics between countries and companies in the face of relentless change?

Charlie, Dennis, Mac, Sweet Dee, and Frank are deplorable characters. They will never mature, become more self-aware, or less self-involved. That is what the creators of It’s Always Sunny in Philadelphia are committed to—and that’s why the show’s millions of devoted fans have stuck with the cult comedy hit for over sixteen seasons and counting. As thoughtful, provocative, and engaging as the show itself, this book also explores how the show has pushed the envelope and used absurdist comedy to explore major societal issues, including the #MeToo movement, LGBTQ+ rights, racism, and more.

In 1996, professional wrestling was one of the most watched sports on cable television, with more than 5 million people tuning in every week. And in the late 1990s, pro-wrestling was the hottest thing in American pop culture, with companies making millions in action figures, video games, and simple black t-shirts emblazoned with three little letters: NWO. The NWO, or New World Order, became a business like no other, and was responsible for the explosive ratings and rabid fanbase.

Striking where the enemy is weakest and melting away into the darkness before he can react. Never confronting a stronger force directly, but using audacity and surprise to confound and demoralize an opponent. Operations driven by good intelligence, area knowledge, mobility, speed, firepower, and detailed planning, and executed by a few specialists with indigenous warriors—this is unconventional warfare.

In 1945, the New Yorker commissioned star reporter Rebecca West to cover the London trial of William Joyce, who stood accused by the British government of aiding the Third Reich. Joyce was alleged to have hosted a radio program, Germany Calling, devoted to Nazi propaganda and calls for a British surrender. The legal case against Joyce (known as "Lord Haw-Haw" for his supposedly posh accent) proved to be tenuous and full of uncertainties.