Building a Bold Brand
The Foundations of Trademark Protection
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $6.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Erik M. Pelton
-
By:
-
Erik M. Pelton
About this listen
Successful brands don’t just appear out of thin air; they must be developed, built, supported, and protected. For many years, strong brand protection was only affordable and achievable for large companies with deep pockets. But as technology has revolutionized the way we do business, the landscape for trademarks has changed, and now any organization, big or small, can have a strong, protected, global brand without breaking the bank.
It’s a reality I’ve witnessed firsthand; following a brief stint as an examiner at the US Patent and Trademark Office, I founded my law firm as an entrepreneur in 1999. Since then, I have worked with thousands of small business owners to build, protect, and grow brands, and Erik M. Pelton and Associates has become one of the most recognized brands in the field of trademarks.
For the first time, in Building a Bold Brand, I share all the tips and tools from my 20 years of experience in a single resource created for brand managers and business owners.
Begin your journey to building a bold brand.
Overview of contents
With content is brought to life through shared real-world examples from familiar brands, as well as through actual client success stories.
- In part one of Building a Bold Brand, we will cover the fundamentals of choosing a brand name, and we’ll explore and explain the different types of name choices.
- In part two, we’ll take a deep dive into the how and why of the trademark registration process.
- In part three, proper use of a trademark is detailed, along with registration renewals.
- In part four, I cover special considerations for small businesses and a variety of specific industries.
- Finally, part five is a compendium of valuable resources for working with your brand(s).
About the author
Erik Pelton, founder and lead attorney at Erik M. Pelton and Associates, PLLC (EMP&A), has dedicated his career to making intellectual property protection understandable, accessible, and affordable for businesses and entrepreneurs of all sizes and types. Erik got his start as a trademark examiner for the US Patent and Trademark Office (USPTO) before launching his own boutique trademark law practice, with the goal of making the process of protecting a company brand easy—whether for a solo practitioner or an international corporation—through the enduring ideals of great customer service, affordability, and clarity.
With 20+ years of experience in the field of trademarks and more than 3,000 trademarks registered, Erik is also intent on sharing his knowledge through workshops, conference speaking engagements, free video tutorials, and a blog that focuses on current issues and cases regarding intellectual property.
Outside of the office, Erik can be found volunteering with the local Economic Development Authority, testing his mettle in a triathlon, drumming up support for charity, or wrangling kids on Bike to School Day. He and his family live in Falls Church, VA.
©2020 Erik M. Pelton (P)2023 Erik M. PeltonListeners also enjoyed...
-
Trademarking 101: Everything You Need to Know to Trademark Your Product and Services
- By: Anthony M. Brown
- Narrated by: Philip Lortie
- Length: 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
Have you ever wondered how someone was able to "coin the phrase" and make it their own. Well look no further because you are about to learn how to do that and more.… "You are about to learn the right way to trademark your catchphrase, picture, or logo, the possibilities of presenting it as your own is endless!" It doesn't even matter if you don't have any idea what trademarking is. This guide will tell you everything you need to know, without spending too much brainpower!
-
-
Very helpful .
- By Robert May on 07-14-20
By: Anthony M. Brown
-
Registered Trademark
- The Business Owners’ Essential Guide to Brand Protection
- By: Cheryl Hodgson J.D.
- Narrated by: Cheryl L. Hodgson
- Length: 2 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
This consumer driven owners’ guide contains a three-step process to secure a registered trademark for valuable brand names. Select. Secure. Sustain.™ Follow these steps to safeguard your online brands in Amazon Brand Registry, social media, domain registrations, and increase business value. Registered trademarks not only add business value, they also provide essential cyber security for valuable brand assets in today’s online environment.
-
-
GET LIT®️ Electrical & Holiday Lighting Services
- By James Wesolaski on 03-23-23
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Start Your Notary Public & Loan Signing Agent Business
- The Insiders Guide to Starting a Six-Figure Notary Side Hustle (All State Requirements Included)
- By: LSAUSA Education
- Narrated by: Andrew Rowe
- Length: 3 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you eager to become a notary public or certified loan signing agent as fast as possible? Perhaps you’ve heard just how much some signing agents are earning—even remotely from home. And now you want to claim your piece. We understand your motives, but first there are some subtle details that you’ll need to know if you want to avoid failure and avoid losing money.
-
-
Getting to the point
- By Veneca L Jones on 03-03-24
By: LSAUSA Education
-
Sell Your Ideas With or Without a Patent
- By: Stephen M. Key, Janice Kimball Key
- Narrated by: Don Moffit
- Length: 5 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Think you need a patent? Think again. Many of the products Stephen Key has licensed required no intellectual property protection whatsoever, yet have made millions in royalties. But Key also knows what it takes to protect a big idea. Years ago, after reading about how medication bottles rarely contain enough space for the information that needs to be printed on them, he was inspired to develop an innovative label technology.
-
-
Excellent for Newbies and Experienced Inventors
- By Eagle Driver on 12-07-17
By: Stephen M. Key, and others
-
WordPress for Beginners 2020
- Learn How to Start Making Money Online with WordPress, and Build Your Own Business with Blogging
- By: James Knight
- Narrated by: Andrew Baldwin
- Length: 3 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Inside this comprehensive guide, you’ll uncover how you can get started with blogging and build the foundation of a successful online business – even if you’re a complete beginner. Whether you want to generate passive income, promote your products or services, or simply turn your hobby into a way of making money, this book shows you how.
By: James Knight
-
Trademarking 101: Everything You Need to Know to Trademark Your Product and Services
- By: Anthony M. Brown
- Narrated by: Philip Lortie
- Length: 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
Have you ever wondered how someone was able to "coin the phrase" and make it their own. Well look no further because you are about to learn how to do that and more.… "You are about to learn the right way to trademark your catchphrase, picture, or logo, the possibilities of presenting it as your own is endless!" It doesn't even matter if you don't have any idea what trademarking is. This guide will tell you everything you need to know, without spending too much brainpower!
-
-
Very helpful .
- By Robert May on 07-14-20
By: Anthony M. Brown
-
Registered Trademark
- The Business Owners’ Essential Guide to Brand Protection
- By: Cheryl Hodgson J.D.
- Narrated by: Cheryl L. Hodgson
- Length: 2 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
This consumer driven owners’ guide contains a three-step process to secure a registered trademark for valuable brand names. Select. Secure. Sustain.™ Follow these steps to safeguard your online brands in Amazon Brand Registry, social media, domain registrations, and increase business value. Registered trademarks not only add business value, they also provide essential cyber security for valuable brand assets in today’s online environment.
-
-
GET LIT®️ Electrical & Holiday Lighting Services
- By James Wesolaski on 03-23-23
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Start Your Notary Public & Loan Signing Agent Business
- The Insiders Guide to Starting a Six-Figure Notary Side Hustle (All State Requirements Included)
- By: LSAUSA Education
- Narrated by: Andrew Rowe
- Length: 3 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you eager to become a notary public or certified loan signing agent as fast as possible? Perhaps you’ve heard just how much some signing agents are earning—even remotely from home. And now you want to claim your piece. We understand your motives, but first there are some subtle details that you’ll need to know if you want to avoid failure and avoid losing money.
-
-
Getting to the point
- By Veneca L Jones on 03-03-24
By: LSAUSA Education
-
Sell Your Ideas With or Without a Patent
- By: Stephen M. Key, Janice Kimball Key
- Narrated by: Don Moffit
- Length: 5 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Think you need a patent? Think again. Many of the products Stephen Key has licensed required no intellectual property protection whatsoever, yet have made millions in royalties. But Key also knows what it takes to protect a big idea. Years ago, after reading about how medication bottles rarely contain enough space for the information that needs to be printed on them, he was inspired to develop an innovative label technology.
-
-
Excellent for Newbies and Experienced Inventors
- By Eagle Driver on 12-07-17
By: Stephen M. Key, and others
-
WordPress for Beginners 2020
- Learn How to Start Making Money Online with WordPress, and Build Your Own Business with Blogging
- By: James Knight
- Narrated by: Andrew Baldwin
- Length: 3 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Inside this comprehensive guide, you’ll uncover how you can get started with blogging and build the foundation of a successful online business – even if you’re a complete beginner. Whether you want to generate passive income, promote your products or services, or simply turn your hobby into a way of making money, this book shows you how.
By: James Knight
-
Passive Income Ideas
- Create Passive Income with Ecommerce Using Shopify, Amazon Fba, Affiliate Marketing, Retail Arbitrage, E Bay and Social Media
- By: John Cambell
- Narrated by: Florin
- Length: 3 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
If you’re a forward-focused thinker, you may be dreaming about leaving the workforce to enjoy an easier life in retirement or you might even be considering retiring early. But a dream without a plan is just a wish. Passive income is money you earn in a way that requires little to no daily effort to maintain. Some passive income ideas - like renting out property or building a blog - may take some work to get up and running, but they could eventually earn you money while you sleep.
-
-
Great Audiobook
- By Britt Sifuentes on 05-09-20
By: John Cambell
-
SEO 2020: Guide for Beginners
- Everything You Need to Know About SEO
- By: Douglas Welch
- Narrated by: Jason Belvill
- Length: 3 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
SEO is an integral part of attracting potential customers by placing a site on the various search engines. You will discover in this book the ins and outs of good SEO activities, so that your search engine advertising becomes better on the web so it ranks higher and attracts crowds. This hands-on guide is the fun and friendly spot for learning how to push your web site up to the very top, exploring the most innovative pay-per-click solutions and social media for your profile and maintaining your website and your visibility to have a positive impact on your search engine rankings.
By: Douglas Welch
-
Dropshipping from $0 to $10K a Month
- Create Passive Income and Make Money Online with E-Commerce, Amazon FBA, Shopify, and Social Media Marketing
- By: James Brand
- Narrated by: Dean Eby
- Length: 3 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you looking for a way to make more money? Are you looking for a way out of the nine-to-five rat race? Are you young and interested in starting an online business? Hmm...how did I know this about you? Because I’ve been there before! That is, until I found dropshipping. Dropshipping is an amazing way to make money online and give you the freedom that you’ve been looking for. This audiobook will teach you exactly how to start, build, and maintain a successful online dropshipping company, even if you have never started an online business before.
-
-
All the basics to get started
- By Ryan on 03-18-19
By: James Brand
-
Social Media Marketing for Business and Influencer (Facebook, Instagram, Youtube, Twitter), Network Marketing, Amazon FBA, Dropshipping, Private Label Shopify E-Commerce
- The Ultimate Cashflow Guide
- By: Kevin Clair
- Narrated by: Craig Colin Wilson
- Length: 4 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
You have definitely read or seen a variety of different online businesses, passive income ideas, and various marketing tools out there. Some of them seemed too difficult, some looked too overcrowded, some didn’t seem like you are going to earn much money from them, and so on. Maybe, you already purchased some material or online courses on a specific subject but found yourself quitting after a few days or weeks. So, what does it take to create a successful online business?
-
-
Marketing not very helpful.
- By Amazon Customer on 06-22-21
By: Kevin Clair
-
Dropshipping in 2019: The Latest Strategies to Start an Ecommerce on Shopify / Ebay, Step by Step Guide on How to Make Passive Income and Make Money Online from Home
- By: Jack Gary
- Narrated by: Macken Murphy
- Length: 3 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dropshipping: The Latest Strategies contains everything you need to know to get your dropshipping business up and running. By the time you finish, you will be able to take the first steps to start your own dropshipping business. There is a lot of information out there about starting your business, but this book takes the most information and puts it together in an easy-to-listen-to, concise format. Throughout the book, best practices are given to help you succeed on your business journey.
-
-
High level discussion
- By Chester H. on 06-08-19
By: Jack Gary
-
Earn Money Online
- An E-commerce Business Guide for 2021 to Increase Sales through Strategies of Email Marketing, Affiliate Marketing, Dropshipping and How to Achieve High Sales on Amazon FBA
- By: Ryan Farrell
- Narrated by: Jim Clark
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
We are living in a digital age, where the state of affairs is rapid technological change, and learning to make money online is easier than ever. If you're looking for realistic ways to start earning money online today, then you can really take several paths to profit. Some will provide immediate results to help you address your basic monthly needs like rent, utilities and groceries, while others can transform your life through long-term revolution of finance.
By: Ryan Farrell
-
CDL Minded Marketing
- 3-Step System to Build, Establish, and Grow Your Brand in Your Business for Entrepreneurs, Small Business Owners, and Commercial Driver/Operators
- By: Joe Ryder
- Narrated by: Chris Abell
- Length: 3 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Stop what you’re doing right now and listen up - your commercial driving or trucking business is doomed, unless you change your mindset immediately. It’s all about knowing your business, knowing your client, and showing them why you’re better than everyone else - and you don’t need a ton of money or a university degree to accomplish just that. A little bit of business sense and some guidance is all you need to help you take the right steps.
-
-
TRANSFORMATIVE GUIDE FOR EVERY ENTREPRENEUR!!!
- By Grace on 01-04-24
By: Joe Ryder
-
Start Blogging
- How to Start a Business - Passive Income Ideas
- By: Steven Lewis
- Narrated by: Ash Derochie
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Blogging has been something that has been around since the middle of the 1990s and began as most new ideas do, at a very low level and without much interest. That soon changed, however, and now the internet is awash with millions of them, covering diverse topics of interest and with the added attraction that you can now make money from it. In this new audiobook, Start Blogging: How to Start a Business - Passive Income Ideas, you can discover how you could use your existing blog or create something completely new to make money.
By: Steven Lewis
-
Small Business Idea for Beginners
- Do What You Love and Make Money Online with Amazon FBA, Blogging, Social Media, and More!
- By: Jacqueline Conson
- Narrated by: Darren Schilling
- Length: 5 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
For two decades, the international internet has continued to establish itself as a viable tool for constructing, managing, and creating a corporation. Little doubt remains that you might earn money on the internet and discover success by doing this. In fact, since starting our very own online jobs, we've had the possibility of working and meeting with several unique individual entrepreneurs who, like you, talk about a fantasy of finding economic freedom by running their businesses. Since you may have guessed, a few found success online.
-
-
The skills you need
- By Beth Benson on 03-29-20
-
Money Shipping
- How to Start a Profitable Amazon FBA Business in 11 Weeks: Optimize Your Profits and Go from Side Hustle to Passive Income with Minimal Effort (Money Making Series)
- By: Cashius Lu
- Narrated by: Raven Ashborne
- Length: 3 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Fulfillment by Amazon (FBA) has been on the rise since its introduction in 2006 and is projected to grow even more over the next few years. Amazon FBA allows business owners to run their shop on the largest online shopping platform worldwide, without needing to store or deal with orders themselves. All you need to do is select the right products, create compelling listings, and guide traffic to your shop.
-
-
Very helpful and realistic
- By s jensen on 04-28-24
By: Cashius Lu
-
Profitable Passive Income Ideas: Step-by-Step Guide to Making Money Online with Dropshipping, SEO, Shopify, Affiliate Marketing, Amazon FBA, Consulting, and More
- By: Dan Richard
- Narrated by: Dean Eby
- Length: 3 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Making passive income has never before been easier than it is right now. With the internet at your fingertips, you have the opportunity of a lifetime to create a successful business, generating passive income that will change your life. This guide will provide you with information that will help guide you on your journey to creating passive income and the life you want.
-
-
Not worth reading
- By Estevan on 10-11-22
By: Dan Richard
-
Branding & Marketing for Startups
- The Do-It-Yourself Plan to Launch and Promote Your New Small Business or Personal Brand Today! The Secret Strategy for Rapid Growth and Advertising Success
- By: David Marcel
- Narrated by: William Blogs
- Length: 3 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.
-
-
Great book full of information
- By Samaria on 05-19-23
By: David Marcel
Critic reviews
"Erik has an uncanny ability to distill the complex world of trademark down for the entrepreneur. For more than a decade, he’s successfully guided me through everything from registrations to legal disputes." (Paul Geller, CEO, Dialect.NYC)
"I’ve relied upon Erik’s sharp guidance for many years. He helped us build several brands, which has helped us to gain recognition in our industry and grow our business. We consider him to be an indispensable partner!” (Brad Phillips, president, Throughline® Group)
"Erik is an exemplary trademark lawyer and his help has been essential to us in building the Lawyerist brand." (Sam Glover, founder, Lawyerist®)
Related to this topic
-
APE: Author, Publisher, Entrepreneur - How to Publish a Book
- By: Guy Kawasaki, Shawn Welch
- Narrated by: Lloyd Sherr
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration.
-
-
This is Self-Publishing 101 AND 102 -- a roadmap!
- By John P. DERMODY on 08-31-13
By: Guy Kawasaki, and others
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
-
The actual book The Art of War, not a commentary
- By Nemo71 on 12-31-19
By: Sun Tzu
-
The Secret History of Christmas
- By: Bill Bryson
- Narrated by: Bill Bryson
- Length: 3 hrs and 3 mins
- Original Recording
-
Overall
-
Performance
-
Story
Christmas is the single biggest annual event on the planet, a time for merry-making, over-indulgence, peace, goodwill, and the occasional family row. It’s as comfortable and familiar as a pair of old shoes and yet still glittery and exciting. But what do you really know about it? It’s stuffed full of traditions and rituals that most of us have been observing all our lives without having the slightest idea of where they come from.
-
-
Fascinating and Entertaining
- By Laura Carrington on 11-23-22
By: Bill Bryson
-
The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
-
-
Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
-
APE: Author, Publisher, Entrepreneur - How to Publish a Book
- By: Guy Kawasaki, Shawn Welch
- Narrated by: Lloyd Sherr
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration.
-
-
This is Self-Publishing 101 AND 102 -- a roadmap!
- By John P. DERMODY on 08-31-13
By: Guy Kawasaki, and others
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
-
The actual book The Art of War, not a commentary
- By Nemo71 on 12-31-19
By: Sun Tzu
-
The Secret History of Christmas
- By: Bill Bryson
- Narrated by: Bill Bryson
- Length: 3 hrs and 3 mins
- Original Recording
-
Overall
-
Performance
-
Story
Christmas is the single biggest annual event on the planet, a time for merry-making, over-indulgence, peace, goodwill, and the occasional family row. It’s as comfortable and familiar as a pair of old shoes and yet still glittery and exciting. But what do you really know about it? It’s stuffed full of traditions and rituals that most of us have been observing all our lives without having the slightest idea of where they come from.
-
-
Fascinating and Entertaining
- By Laura Carrington on 11-23-22
By: Bill Bryson
-
The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
-
-
Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
-
The Parole Room
- By: Ben Austen
- Narrated by: Ben Austen
- Length: 4 hrs and 25 mins
- Original Recording
-
Overall
-
Performance
-
Story
Will Johnnie Veal—convicted of the murder of two police officers in 1970—be granted parole after 50 years in prison? How can he convince the parole board he’s reformed when he insists he’s innocent? What is prison time even supposed to accomplish? These are the questions that propel The Parole Room forward as it builds toward Johnnie’s 20th parole hearing—after 19 rejections.
-
-
Enlightening story & a must read
- By Patsy on 10-07-24
By: Ben Austen
-
The Mastery of Self
- A Toltec Guide to Personal Freedom
- By: Don Miguel Ruiz Jr.
- Narrated by: Charlie Varon
- Length: 3 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
-
-
listen.. .then listen again
- By Casiano on 12-22-16
-
The Last Days of Cabrini-Green
- By: Ben Austen, Harrison David Rivers
- Narrated by: Ben Austen, Patina Miller, Harry Lennix, and others
- Length: 3 hrs and 32 mins
- Original Recording
-
Overall
-
Performance
-
Story
In 1992, the deadliest year in Chicago’s history, seven-year-old Dantrell Davis was shot and killed in front of his elementary school inside the public housing complex Cabrini-Green. What happened to Dantrell led to a truce among Chicago’s gangs, but it also ignited a national panic about poverty and violence in America’s cities. Dantrell’s name would soon be used to demolish all of Chicago’s high-rise public housing, displacing tens of thousands of low-income families.
-
-
A Gripping and Necessary Work
- By booklover on 11-24-24
By: Ben Austen, and others
-
The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
-
-
it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
-
Ho Tactics
- How to MindF**k a Man into Spending, Spoiling, and Sponsoring
- By: G. L. Lambert
- Narrated by: Patrick Stevens
- Length: 9 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
-
-
I spent $24,000 in 4 months
- By B.M. on 10-06-18
By: G. L. Lambert
-
My Big TOE: Awakening
- Book One of a Trilogy Unifying Philosophy, Physics, and Metaphysics
- By: Thomas Campbell
- Narrated by: Thomas Campbell
- Length: 11 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
My Big TOE: Awakening, written by a nuclear physicist in the language of contemporary culture, unifies science and philosophy, physics and metaphysics, mind and matter, purpose and meaning, the normal and the paranormal. The entirety of human experience (mind, body, and spirit) including both our objective and subjective worlds is brought together under one seamless scientific understanding.
-
-
What a Trip (but to where?)
- By Michael on 11-26-13
By: Thomas Campbell
-
Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- By: Scott Lewis
- Narrated by: Madison Niederhauser, Oliver Hunt
- Length: 31 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
-
-
An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
-
The Philosopher's Toolkit: How to Be the Most Rational Person in Any Room
- By: Patrick Grim, The Great Courses
- Narrated by: Patrick Grim
- Length: 12 hrs and 2 mins
- Original Recording
-
Overall
-
Performance
-
Story
Taught by award-winning Professor Patrick Grim of the State University of New York at Stony Brook, The Philosopher’s Toolkit: How to Be the Most Rational Person in Any Room arms you against the perils of bad thinking and supplies you with an arsenal of strategies to help you be more creative, logical, inventive, realistic, and rational in all aspects of your daily life.
-
-
This should NOT be an audio book
- By Brooks Emerson on 03-21-20
By: Patrick Grim, and others
-
I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
-
-
I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
-
Eight Dates
- Essential Conversations for a Lifetime of Love
- By: John Gottman PhD, Julie Schwartz Gottman PhD, Doug Abrams, and others
- Narrated by: James Patrick Cronin, Julie McKay
- Length: 5 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.
-
-
What the F. Robot-reader???!?!?!
- By Anonymous User on 01-21-20
By: John Gottman PhD, and others
-
Made in America
- By: Bill Bryson
- Narrated by: William Roberts
- Length: 18 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made in America, Bryson de-mythologizes his native land, explaining how a dusty hamlet with neither woods nor holly became Hollywood, how the Wild West wasn't won, why Americans say 'lootenant' and 'Toosday', how Americans were eating junk food long before the word itself was cooked up, as well as exposing the true origins of the G-string, the original $64,000 question, and Dr Kellogg of cornflakes fame.
-
-
Bryson Not Reading Makes For a Rare Fail
- By John on 02-28-14
By: Bill Bryson
-
Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
-
Overall
-
Performance
-
Story
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
-
-
Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan