Coach Prime
Deion Sanders and the Making of Men
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Narrated by:
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Korey Jackson
About this listen
An exclusive insider account with unprecedented access to Deion Sanders, his staff, and players, who are changing the culture of college football.
"A highly readable portrait of one of the most exciting coaches in college football." – San Deigo Union-Tribune
"You won't find a more competitive person than Coach Prime. At Jackson State, he wanted to dominate and win.... Nothing has changed but the address. He wants to dominate and win a national championship at Colorado." (from Coach Prime)
Known for decades as one of the NFL’s most iconic and spectacular playmakers, Deion Sanders remains college football's most intriguing newsmaker. In just three years, he has become the most talked about coach by recruiting elite players to moribund programs and reviving the spirit and pride of forgotten fanbases by winning. Along the way, he’s changing how we think about college sports while rejuvenating whole communities with the national attention that follows him and the fresh commerce a winning culture ignites.
First at Jackson State and now at Colorado, Sanders has displayed a knack for leading miraculous turnarounds of once-storied-but-long-irrelevant programs. Television cameras turn up for national broadcasts, gameday attendance skyrockets, economic impact reaches the tens of millions, and NFL scouts take renewed interest.
Meanwhile, off the field, Sanders displays an uncanny ability to connect with his players. Weekly chat sessions about life and love are the norm. His unyielding commitment to guiding his players to become exceptional men raises the bar on what parents and athletes expect from college coaches.
Now, with access no other reporter has been granted, veteran sports journalist Jean-Jacques Taylor takes listeners inside one season with Deion Sanders to show the heart, mind, and culture of America's most innovative football coach and his team of would-be champions.
©2023 Jean-Jacques Taylor (P)2023 HarperCollins PublishersListeners also enjoyed...
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The bestselling fitness book for women who want to lose up to 35 pounds of fat or more and gain whole-body muscle definition in just 3-5 hours per week—and without giving up delicious foods or doing grueling workouts.
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"The Ultimate Female Body", but uses male examples
- By bookWorm on 06-29-15
By: Michael Matthews
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Playing to Win
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 2 hrs and 13 mins
- Original Recording
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All over America, families are investing blood, sweat, tears, and retirement savings in their children’s sports careers, all with the ultimate goal of…what exactly? A college scholarship? A professional contract? Simply the taste of victory? Through the lens of the highly competitive world of girls’ softball, Lewis reveals the youth sports industrial complex that has arisen to aggressively monetize after-school pastimes.
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Great Listen
- By Brian Bray on 10-15-20
By: Michael Lewis
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Barbarian Days
- A Surfing Life
- By: William Finnegan
- Narrated by: William Finnegan
- Length: 18 hrs and 8 mins
- Unabridged
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Pulitzer Prize, Biography, 2016. Barbarian Days is William Finnegan's memoir of an obsession, a complex enchantment. Surfing only looks like a sport. To initiates it is something else entirely: a beautiful addiction, a demanding course of study, a morally dangerous pastime, a way of life.
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What a Jerk.
- By ML Sadler on 03-06-17
By: William Finnegan
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Buried in the Sky
- The Extraordinary Story of the Sherpa Climbers on K2's Deadliest Day
- By: Peter Zuckerman, Amanda Padoan
- Narrated by: David Doersch
- Length: 7 hrs and 12 mins
- Unabridged
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When Edmund Hillary first conquered Mt. Everest, Sherpa Tenzing Norgay was at his side. Indeed, for as long as Westerners have been climbing the Himalaya, Sherpas have been the unsung heroes in the background. In August 2008, when eleven climbers lost their lives on K2, the world’s most dangerous peak, two Sherpas survived. They had emerged from poverty and political turmoil to become two of the most skillful mountaineers on earth. Based on unprecedented access and interviews, Buried in the Sky reveals their astonishing story for the first time.
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Sherpas, The True Unsung Heroes
- By Kathy in CA on 07-26-15
By: Peter Zuckerman, and others
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The Best Hunting Stories Ever Told
- By: Jay Cassell - editor
- Narrated by: Jason Culp
- Length: 32 hrs and 45 mins
- Unabridged
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Follow the trails of hunters - the original storytellers - as they interpret signs, examine tracks, and chase and catch their prey (or fail to). Listeners can curl up with the best authentic hunting fiction and non-fiction, bringing the great Mount Kenya and the prairies of the American Bison into your living room. From Theodore Roosevelt and Gene Hill to Rick Bass and Charles Dickens, remember classic hunting tales and discover new stories of hunters’ luck, camaraderie, and use of smarts on the trail.
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A broad collection of hunting tales
- By Elaine on 06-21-15
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Wildlife Wars
- The Life and Times of a Fish and Game Warden
- By: Terry Grosz
- Narrated by: Pete Simonelli
- Length: 10 hrs and 28 mins
- Unabridged
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In Wildlife Wars, Terry Grosz serves up fascinating stories - alternately hair-raising, hilarious, and heart-wrenching - from his 30-year struggle to protect wildlife in America. A natural storyteller, Grosz writes about the remarkable characters he met - on both sides of the law - as he matched wits with elk poachers, salmon snaggers, commercial-market duck hunters, and a host of other law-breakers. Best of all, though, these stories are so remarkably entertaining you won't want to put them down.
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Title should be: "reckless egomaniac tells lies"
- By ross on 03-01-17
By: Terry Grosz
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The Spartan Way
- Eat Better. Train Better. Think Better. Be Better.
- By: Joe De Sena, Jeff Csatari
- Narrated by: Christian Rummel
- Length: 4 hrs and 12 mins
- Unabridged
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Joe De Sena has one ultimate goal: to help improve everyone’s physical and emotional health by teaching them the tenets of Spartan living from ancient Greece: simple eating, smart training, mastering resilience, and an all-out commitment to achieving a goal.
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Don’t know what to think...
- By bakaDOH! on 07-20-19
By: Joe De Sena, and others
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Where's the Next Shelter?
- By: Gary Sizer
- Narrated by: Gary Sizer
- Length: 11 hrs and 10 mins
- Unabridged
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Where's the Next Shelter? is the true story of three travelers on the Appalachian Trail, a 2,000-mile hike that stretches from Georgia to Maine, told from the perspective of Gary Sizer, a seasoned backpacker and former marine who quickly finds himself humbled by the endeavor. If you long for the horizon or to sleep under the stars, then come along for the hike of a lifetime. All you have to do is take the first step.
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If You Liked AWOL, You'll Like This
- By Rebecca on 06-02-16
By: Gary Sizer
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Stay Sane in an Insane World
- How to Control the Controllables and Thrive
- By: Greg Harden
- Narrated by: Greg Harden
- Length: 5 hrs and 40 mins
- Unabridged
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Champions aren’t born. They’re built. Greg Harden spent over 30 years building them at the University of Michigan, including 400 future professional athletes, 50 NFL first-round draft picks, and 120 Olympians from over 20 countries. He gained national recognition when 60 Minutes Sports profiled him as “Michigan’s Secret Weapon.” Now, in his first book, Greg Harden is reaching out to help anyone who wants to live their best life by offering powerful and practical advice.
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Good book, However, prejudice shows through a bit
- By Don Dotson on 08-22-23
By: Greg Harden
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The Other Talent
- The Curiously Complex Role of Mental Health in Athletic Greatness and Why It's Never Too Late to Harness Your Potential
- By: Matt Fitzgerald
- Narrated by: Gregory Abbey
- Length: 8 hrs and 11 mins
- Unabridged
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On the playing field, natural talent isn’t enough—there’s a mental component that determines whether athletes win the race or wipe out before the finish line. But what separates standout sports stars from the rest? In a paradigm-shifting new theory, acclaimed sportswriter Matt Fitzgerald identifies two key traits behind athletic success: strict self-regulation over thoughts and emotions and an unquenchable psychological need to pursue victory—even when it means enduring extreme mental and physical suffering.
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Excellent
- By CC Coach Mike on 12-18-24
By: Matt Fitzgerald
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Ball Four
- The Final Pitch
- By: Jim Bouton
- Narrated by: Jim Bouton
- Length: 18 hrs and 39 mins
- Unabridged
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When Ball Four was published in 1970, it created a firestorm. Bouton was called a Judas, a Benedict Arnold and a “social leper” for having violated the “sanctity of the clubhouse.” Baseball commissioner Bowie Kuhn tried to force Bouton to sign a statement saying the book wasn’t true. Ballplayers, most of whom hadn’t read it, denounced the book. It was even banned by a few libraries. Almost everyone else, however, loved Ball Four.
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Three Ten Year Updates Give Bouton a 5th Star
- By Byron on 08-09-12
By: Jim Bouton
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Horses Never Lie, 2nd Edition
- The Heart of Passive Leadership
- By: Mark Rashid
- Narrated by: Dan Lawson
- Length: 7 hrs and 6 mins
- Unabridged
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A revolutionary approach to the techniques of working with horses, by a renowned instructor. In Horses Never Lie, renowned horse trainer Mark Rashid challenges the conventional wisdom of "alpha leadership" and teaches the listener to become a "passive leader" - a counterpart to the kind of horse other members of a herd choose to associate with and to follow. Applying Rashid’s principles and techniques helps cultivate horse personalities that are responsive and dependable regardless of the rider.
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Robotic reading
- By Julie Lynn on 05-08-15
By: Mark Rashid
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Exploitative Play in Live Poker
- How to Manipulate Your Opponents into Making Mistakes
- By: Alexander Fitzgerald
- Narrated by: Alexander Fitzgerald
- Length: 7 hrs and 18 mins
- Unabridged
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Many poker players can make good decisions at the table with a reasonable frequency. Nevertheless, there are numerous situations where even very experienced players behave in predictable ways. These deeply-ingrained habits lead them to make mistakes. The problem is that these situations won't often arise at the table by chance - you have to make them happen. Exploitative Play in Live Poker is a ground-breaking work that teaches you how to create the circumstances where your opponents will be likely to blunder and how to exploit them when they do.
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Thank you! Alex
- By Rebekah Hernandez on 05-26-19
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What listeners say about Coach Prime
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- DWT
- 10-28-23
What A Great Listen!
Great book with excellent content. I highly recommend this book to anyone who loves leadership and greatness. Kudos to the author and narrator.
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- Collis
- 12-10-23
The REALNESS!
Solid book that showed the REALNESS of the story and the different dynamics at play.
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- Calvin D Johnson
- 10-14-23
Awesome listen and well wrote
I truly felt like I was there the whole time. The why JJT wrote the story felt like a movie. This was awesome
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- Melinda Davis
- 10-12-23
Inspires excellence
Great book. Whether you ❤️ or hate him, his work ethic and expectations are to be admired!
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- Casey
- 03-08-24
I BELIEVE!!!
Being a youth football Coach myself...Coach PRIME is a GREAT example of how we, as coaches, should lead these boys & help them grow into fine young men...I BELIEVE Coach...I BELIEVE
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