-
Crea Sneakers [Shoe Maker]
- Cómo crear una marca global [How to Create a Global Brand]
- Narrated by: Antonio Raluy
- Length: 9 hrs and 10 mins
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Publisher's summary
Crea sneakers: cómo crear una marca global
La notable historia de cómo, empezado con una pequeña fábrica en Bolton, Joe Foster convirtió a Reebok en una de las marcas deportivas más famosas del mundo.
Desde finales del siglo XIX, la familia Foster ha hecho a mano zapatos para correr, abasteciendo a atletas como Eric Liddell y Harold Abrahams —luego inmortalizados en la película Chariots of Fire—, y ha surtido de calzado a la mayoría de los clubes de la Football League. Sin embargo, una disputa familiar entre el padre y el tío de Joe Foster sobre la dirección del negocio lo llevó, junto con su hermano Jeff, a crear una nueva empresa inspirándose en el éxito de Adidas y Puma. Así nació Reebok.
Al principio, el dinero era tan escaso que Joe y su esposa tuvieron que vivir en su destartalada fábrica. Ahí, se vieron obligados a colocar la maquinaria en el borde del taller porque el piso era tan débil que, de haberla colocado en medio, podría haberse derrumbado. Luego de este comienzo difícil, empezó a surgir un nuevo jugador importante en el campo del equipamiento deportivo, sustentado en la visión de marketing de Joe. En los años ochenta, Reebok se convirtió en un fenómeno global al ser una de las primeras marcas que aprovecharon el potencial de la moda aeróbica inspirada por Jane Fonda. Pronto, los Reebok se vieron en las alfombras rojas de Hollywood e incluso en la película Aliens, donde Sigourney Weaver usó un par de Reebok Alien Stompers.
Al igual que el bestseller internacional Shoe Dog, de Phil Knight, fundador de Nike, Crea sneakers es una poderosa historia de triunfo contra viento y marea que revela los desafíos y sacrificios inherentes a la creación de una marca líder en el mundo. También es la historia de cómo una pequeña empresa local puede transformarse, con los productos y la visión correctos, en algo mucho más grande.
Please note: This audiobook is in Latin American Spanish.
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Thinner Leaner Stronger
- The Simple Science of Building the Ultimate Female Body
- By: Michael Matthews
- Narrated by: Elliott Denkers
- Length: 13 hrs and 39 mins
- Unabridged
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You can get that beautiful “beach-ready” body without following a bland, boring, bodybuilding diet and without doing exhausting strength training workouts you hate. And this exercise book shows you how.
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"The Ultimate Female Body", but uses male examples
- By bookWorm on 06-29-15
By: Michael Matthews
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Buried in the Sky
- The Extraordinary Story of the Sherpa Climbers on K2's Deadliest Day
- By: Peter Zuckerman, Amanda Padoan
- Narrated by: David Doersch
- Length: 7 hrs and 12 mins
- Unabridged
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When Edmund Hillary first conquered Mt. Everest, Sherpa Tenzing Norgay was at his side. Indeed, for as long as Westerners have been climbing the Himalaya, Sherpas have been the unsung heroes in the background. In August 2008, when eleven climbers lost their lives on K2, the world’s most dangerous peak, two Sherpas survived. They had emerged from poverty and political turmoil to become two of the most skillful mountaineers on earth. Based on unprecedented access and interviews, Buried in the Sky reveals their astonishing story for the first time.
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Sherpas, The True Unsung Heroes
- By Kathy in CA on 07-26-15
By: Peter Zuckerman, and others
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Wildlife Wars
- The Life and Times of a Fish and Game Warden
- By: Terry Grosz
- Narrated by: Pete Simonelli
- Length: 10 hrs and 28 mins
- Unabridged
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In Wildlife Wars, Terry Grosz serves up fascinating stories - alternately hair-raising, hilarious, and heart-wrenching - from his 30-year struggle to protect wildlife in America. A natural storyteller, Grosz writes about the remarkable characters he met - on both sides of the law - as he matched wits with elk poachers, salmon snaggers, commercial-market duck hunters, and a host of other law-breakers. Best of all, though, these stories are so remarkably entertaining you won't want to put them down.
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Title should be: "reckless egomaniac tells lies"
- By ross on 03-01-17
By: Terry Grosz
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Stay Sane in an Insane World
- How to Control the Controllables and Thrive
- By: Greg Harden
- Narrated by: Greg Harden
- Length: 5 hrs and 40 mins
- Unabridged
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Champions aren’t born. They’re built. Greg Harden spent over 30 years building them at the University of Michigan, including 400 future professional athletes, 50 NFL first-round draft picks, and 120 Olympians from over 20 countries. He gained national recognition when 60 Minutes Sports profiled him as “Michigan’s Secret Weapon.” Now, in his first book, Greg Harden is reaching out to help anyone who wants to live their best life by offering powerful and practical advice.
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Good book, However, prejudice shows through a bit
- By Don Dotson on 08-22-23
By: Greg Harden
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Where's the Next Shelter?
- By: Gary Sizer
- Narrated by: Gary Sizer
- Length: 11 hrs and 10 mins
- Unabridged
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Where's the Next Shelter? is the true story of three travelers on the Appalachian Trail, a 2,000-mile hike that stretches from Georgia to Maine, told from the perspective of Gary Sizer, a seasoned backpacker and former marine who quickly finds himself humbled by the endeavor. If you long for the horizon or to sleep under the stars, then come along for the hike of a lifetime. All you have to do is take the first step.
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If You Liked AWOL, You'll Like This
- By Rebecca on 06-02-16
By: Gary Sizer
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The Betrayal
- The 1919 World Series and the Birth of Modern Baseball
- By: Charles Fountain
- Narrated by: Bob Reed
- Length: 11 hrs and 29 mins
- Unabridged
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In the most famous scandal of sports history, eight Chicago White Sox players - including Shoeless Joe Jackson - agreed to throw the 1919 World Series to the Cincinnati Reds in exchange for the promise of $20,000 each from gamblers reportedly working for New York mobster Arnold Rothstein. Heavily favored, Chicago lost the Series five games to three. Although rumors of a fix flew while the series was being played, they were largely disregarded by players and the public at large.
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Great telling of a truly American story
- By Robert Taylor on 01-06-21
By: Charles Fountain
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Ball Four
- The Final Pitch
- By: Jim Bouton
- Narrated by: Jim Bouton
- Length: 18 hrs and 39 mins
- Unabridged
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When Ball Four was published in 1970, it created a firestorm. Bouton was called a Judas, a Benedict Arnold and a “social leper” for having violated the “sanctity of the clubhouse.” Baseball commissioner Bowie Kuhn tried to force Bouton to sign a statement saying the book wasn’t true. Ballplayers, most of whom hadn’t read it, denounced the book. It was even banned by a few libraries. Almost everyone else, however, loved Ball Four.
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Three Ten Year Updates Give Bouton a 5th Star
- By Byron on 08-09-12
By: Jim Bouton
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The Art of Peace
- Teachings of the Founder of Aikido
- By: John Stevens - translator, Morihei Ueshiba
- Narrated by: Brian Nishii
- Length: 2 hrs and 20 mins
- Unabridged
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The inspirational teachings in this collection show that the real way of the warrior is based on compassion, wisdom, fearlessness, and love of nature. The teachings are drawn from the talks and writings of Morihei Ueshiba, founder of the popular Japanese martial art of Aikido, a mind-body discipline he called the "Art of Peace", which offers a nonviolent way to victory in the face of conflict. Ueshiba believed that Aikido principles could be applied to all the challenges we face in life.
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Good intentions
- By jg on 07-03-19
By: John Stevens - translator, and others
What listeners say about Crea Sneakers [Shoe Maker]
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 01-19-24
Persistencia y pasión
Joe Foster, un grande visionario global. Nos enseña cómo es trabajar apasionadamente para hacer de tu visión de empresa y marca una realidad. Pero el amor por ver que tu propósito, la compañía que creaste, tu legado, siga su elevándose, te puede llevar a tomar las más difíciles y drásticas decisiones en la vida, como lo es, desprenderse de ella y ponerla en otras manos que consideras las apropiadas para que siga elevándose llegando más allá de lo que imaginaste.
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- Eva Hernandez
- 05-10-22
Genial historia
Es una historia inspiradora no solo para empresarios sino para cualquiera que piensa y sueña en grande. Lo recomiendo mucho.
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