Crea Sneakers [Shoe Maker]
Cómo crear una marca global [How to Create a Global Brand]
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Narrated by:
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Antonio Raluy
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By:
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Joe Foster
About this listen
Crea sneakers: cómo crear una marca global
La notable historia de cómo, empezado con una pequeña fábrica en Bolton, Joe Foster convirtió a Reebok en una de las marcas deportivas más famosas del mundo.
Desde finales del siglo XIX, la familia Foster ha hecho a mano zapatos para correr, abasteciendo a atletas como Eric Liddell y Harold Abrahams —luego inmortalizados en la película Chariots of Fire—, y ha surtido de calzado a la mayoría de los clubes de la Football League. Sin embargo, una disputa familiar entre el padre y el tío de Joe Foster sobre la dirección del negocio lo llevó, junto con su hermano Jeff, a crear una nueva empresa inspirándose en el éxito de Adidas y Puma. Así nació Reebok.
Al principio, el dinero era tan escaso que Joe y su esposa tuvieron que vivir en su destartalada fábrica. Ahí, se vieron obligados a colocar la maquinaria en el borde del taller porque el piso era tan débil que, de haberla colocado en medio, podría haberse derrumbado. Luego de este comienzo difícil, empezó a surgir un nuevo jugador importante en el campo del equipamiento deportivo, sustentado en la visión de marketing de Joe. En los años ochenta, Reebok se convirtió en un fenómeno global al ser una de las primeras marcas que aprovecharon el potencial de la moda aeróbica inspirada por Jane Fonda. Pronto, los Reebok se vieron en las alfombras rojas de Hollywood e incluso en la película Aliens, donde Sigourney Weaver usó un par de Reebok Alien Stompers.
Al igual que el bestseller internacional Shoe Dog, de Phil Knight, fundador de Nike, Crea sneakers es una poderosa historia de triunfo contra viento y marea que revela los desafíos y sacrificios inherentes a la creación de una marca líder en el mundo. También es la historia de cómo una pequeña empresa local puede transformarse, con los productos y la visión correctos, en algo mucho más grande.
Please note: This audiobook is in Latin American Spanish.
©2020 Joe Foster (P)2022 Audible, Inc.Listeners also enjoyed...
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Story
Follow the trails of hunters - the original storytellers - as they interpret signs, examine tracks, and chase and catch their prey (or fail to). Listeners can curl up with the best authentic hunting fiction and non-fiction, bringing the great Mount Kenya and the prairies of the American Bison into your living room. From Theodore Roosevelt and Gene Hill to Rick Bass and Charles Dickens, remember classic hunting tales and discover new stories of hunters’ luck, camaraderie, and use of smarts on the trail.
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A broad collection of hunting tales
- By Elaine on 06-21-15
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Buried in the Sky
- The Extraordinary Story of the Sherpa Climbers on K2's Deadliest Day
- By: Peter Zuckerman, Amanda Padoan
- Narrated by: David Doersch
- Length: 7 hrs and 12 mins
- Unabridged
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When Edmund Hillary first conquered Mt. Everest, Sherpa Tenzing Norgay was at his side. Indeed, for as long as Westerners have been climbing the Himalaya, Sherpas have been the unsung heroes in the background. In August 2008, when eleven climbers lost their lives on K2, the world’s most dangerous peak, two Sherpas survived. They had emerged from poverty and political turmoil to become two of the most skillful mountaineers on earth. Based on unprecedented access and interviews, Buried in the Sky reveals their astonishing story for the first time.
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Sherpas, The True Unsung Heroes
- By Kathy in CA on 07-26-15
By: Peter Zuckerman, and others
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Thinner Leaner Stronger
- The Simple Science of Building the Ultimate Female Body
- By: Michael Matthews
- Narrated by: Elliott Denkers
- Length: 13 hrs and 39 mins
- Unabridged
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You can get that beautiful “beach-ready” body without following a bland, boring, bodybuilding diet and without doing exhausting strength training workouts you hate. And this exercise book shows you how.
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"The Ultimate Female Body", but uses male examples
- By bookWorm on 06-29-15
By: Michael Matthews
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The Spartan Way
- Eat Better. Train Better. Think Better. Be Better.
- By: Joe De Sena, Jeff Csatari
- Narrated by: Christian Rummel
- Length: 4 hrs and 12 mins
- Unabridged
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Joe De Sena has one ultimate goal: to help improve everyone’s physical and emotional health by teaching them the tenets of Spartan living from ancient Greece: simple eating, smart training, mastering resilience, and an all-out commitment to achieving a goal.
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Don’t know what to think...
- By bakaDOH! on 07-20-19
By: Joe De Sena, and others
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Stay Sane in an Insane World
- How to Control the Controllables and Thrive
- By: Greg Harden
- Narrated by: Greg Harden
- Length: 5 hrs and 40 mins
- Unabridged
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Champions aren’t born. They’re built. Greg Harden spent over 30 years building them at the University of Michigan, including 400 future professional athletes, 50 NFL first-round draft picks, and 120 Olympians from over 20 countries. He gained national recognition when 60 Minutes Sports profiled him as “Michigan’s Secret Weapon.” Now, in his first book, Greg Harden is reaching out to help anyone who wants to live their best life by offering powerful and practical advice.
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Good book, However, prejudice shows through a bit
- By Don Dotson on 08-22-23
By: Greg Harden
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Pickleball Mindset
- The Blueprint for Peak Performance
- By: Dayne Gingrich, Jill Martin
- Narrated by: Dayne Gingrich, Jill Martin
- Length: 4 hrs and 51 mins
- Unabridged
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Not just another book about how to play pickleball, Pickleball Mindset dives deep into how to think on the court. Coauthored by Dayne Gingrich, top senior professional pickleball player and renowned mental performance coach, and Jill Martin, an attorney turned personal trainer and pickleball fanatic, this book follows their year-long coaching relationship in which Jill seeks to become mentally dominant on and off the court.
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Build The Confidence To Thrive in Pickleball
- By K. Ford on 11-16-24
By: Dayne Gingrich, and others
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Ball Four
- The Final Pitch
- By: Jim Bouton
- Narrated by: Jim Bouton
- Length: 18 hrs and 39 mins
- Unabridged
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When Ball Four was published in 1970, it created a firestorm. Bouton was called a Judas, a Benedict Arnold and a “social leper” for having violated the “sanctity of the clubhouse.” Baseball commissioner Bowie Kuhn tried to force Bouton to sign a statement saying the book wasn’t true. Ballplayers, most of whom hadn’t read it, denounced the book. It was even banned by a few libraries. Almost everyone else, however, loved Ball Four.
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Three Ten Year Updates Give Bouton a 5th Star
- By Byron on 08-09-12
By: Jim Bouton
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A Damn Near Perfect Game
- Reclaiming America's Pastime
- By: Joe Kelly, Rob Bradford - contributor
- Narrated by: L.J. Ganser
- Length: 6 hrs and 51 mins
- Unabridged
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Baseball’s most outspoken fireballer brings the high heat—calling out the hacks, cheats, and ridiculous rules that have tarnished the game—and pitches A-plus stuff on how to make baseball pure, fun, and damn near perfect.
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Could use a better narrator
- By Jason Monroe on 12-07-23
By: Joe Kelly, and others
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Twisted
- The Story of Larry Nassar and the Women Who Took Him Down
- By: Mary Pilon, Carla Correa
- Narrated by: Mary Pilon, Carla Correa
- Length: 5 hrs and 17 mins
- Original Recording
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In early 2018, Larry Nassar, the former doctor for USA Gymnastics and Michigan State University, was sentenced to serve out the rest of his life in prison after pleading guilty to a variety of sex crimes. New York Times best-selling author Mary Pilon and Carla Correa chronicle the scandal from its inception, tracking the institutions that Nassar hid behind, the athletic culture that he benefited from, and the women who eventually brought him to justice.
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The Truth as told by the Survivors
- By DKMarkham on 07-27-19
By: Mary Pilon, and others
What listeners say about Crea Sneakers [Shoe Maker]
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 01-19-24
Persistencia y pasión
Joe Foster, un grande visionario global. Nos enseña cómo es trabajar apasionadamente para hacer de tu visión de empresa y marca una realidad. Pero el amor por ver que tu propósito, la compañía que creaste, tu legado, siga su elevándose, te puede llevar a tomar las más difíciles y drásticas decisiones en la vida, como lo es, desprenderse de ella y ponerla en otras manos que consideras las apropiadas para que siga elevándose llegando más allá de lo que imaginaste.
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- Eva Hernandez
- 05-10-22
Genial historia
Es una historia inspiradora no solo para empresarios sino para cualquiera que piensa y sueña en grande. Lo recomiendo mucho.
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