Creadores de Hits [Hit Makers]
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Narrated by:
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Alex Magaña
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By:
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Derek Thompson
About this listen
Nada «se vuelve viral». Si crees que una película, canción o app popular surgió de la nada para convertirse, de boca en boca, en un éxito, te estás perdiendo la historia real. Cada éxito de taquilla tiene una historia secreta de poder, influencia, emisoras oscuras y cultos apasionados que convierten algunos productos nuevos en fenómenos culturales.
Incluso las ideas más brillantes se marchitan en la oscuridad si no se conectan a la red correcta. En su pionera investigación, el editor de Atlantic Derek Thompson nos descubre la psicología oculta en por qué nos gusta lo que nos gusta y revela la economía de los mercados culturales que, invisiblemente, moldean nuestras vidas.
Rompiendo mitos sentimentales de la creación de éxitos que dominan la cultura y el negocio pop, nos muestra que la calidad no es suficiente para el éxito. Puede que este sea un mundo nuevo, pero hay algunas verdades perdurables sobre lo que quieren las audiencias y los consumidores. Toda empresa, artista o persona que busque promocionarse quiere saber qué es lo que hace que algunas obras tengan tanto éxito, mientras otras desaparecen.
Creadores de hits es un viaje mágico y misterioso a través de los éxitos de la cultura pop del siglo XX y la moneda más valiosa del siglo XXI: la atención de la gente. Desde los comienzos del arte impresionista hasta el futuro de Facebook, desde los pequeños diseñadores de Etsy hasta el origen de La guerra de las galaxias, Thompson relata la fascinante historia de las causas de la popularidad y del modo en que la cultura cobra vida.
Please note: This audiobook is in Spanish.
©2018 Derek Thompson (P)2020 Audible, Inc.Listeners also enjoyed...
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By: Chris Voss, and others
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Overall
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Performance
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Story
¿Qué diferencia a quienes hacen algo especial en la vida de quienes no lo hacen? Fuera de serie explora las curiosas historias de los grandes jugadores de fútbol; bucea en la peculiar infancia de Bill Gates; busca qué convirtió a los Beatles en el mejor grupo de rock; y se pregunta qué distingue a los pilotos que estrellan aviones de los que no. A través de su viaje por el mundo de los «fuera de serie», los mejores, los más brillantes y famosos, nos convence de que nuestro modo de pensar en el éxito es erróneo.
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Realista pero simplista
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What listeners say about Creadores de Hits [Hit Makers]
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story
- Jacobo V.
- 03-27-23
Nada bueno
No me gusto por que no da una guía para crear Hits en cualquier ámbito comercial. Es más bien un pesado libro de ejemplos antiguos contando historias que ya conocemos, casos de éxito de libros, música y productos pero no facilita el cómo hacerlo. Es aburrido y muy largo 10 horas que escuché y si acaso solo rescato dos o tres o consejos. No lo recomiendo para nada.
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