Customer's First Choice Audiobook By Rick Spinos cover art

Customer's First Choice

How Service Businesses Attain Market Dominating Position Without Competing on Price

Virtual Voice Sample

$0.00 for first 30 days

Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

Customer's First Choice

By: Rick Spinos
Narrated by: Virtual Voice
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $5.99

Buy for $5.99

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel
Background images

This title uses virtual voice narration

Virtual voice is computer-generated narration for audiobooks.

About this listen

Are you tired of competing on price while your competitors charge premium rates and stay booked solid?

Every day, customers choose other businesses over yours—not because they're better skilled or more experienced, but because they've mastered something you haven't: positioning themselves as the obvious choice. While you're trapped in bidding wars and price comparisons, market-dominating businesses command premium prices, have waiting lists, and generate most of their customers through referrals alone.

The brutal truth? If customers can't tell why they should choose you over everyone else, it's not their fault—it's yours.

This practical guide reveals the proven Market Dominating Position system that transforms ordinary service businesses into industry leaders. You'll discover the step-by-step process to become the business customers think of first, trust most, and recommend enthusiastically to others.

What You'll Learn:

Find Your Perfect Customer - Stop trying to serve everyone and start attracting customers who value quality over price and become loyal advocates for your business

Identify Your One Problem - Discover the specific, valuable problem you solve better than anyone else and structure your entire business around solving it exceptionally

Build Your Unique Solution - Create your "secret sauce" that makes customers choose you over every alternative without shopping around

Craft Your Positioning Statement - Develop a clear, compelling message that immediately differentiates you from competitors and makes prospects say "That's exactly what I need!"

Build Unshakeable Credibility - Gather and present proof that convinces customers you can deliver results better than anyone else, even if you're new to your market

Reach the Right People - Choose marketing channels that actually work for service businesses and create a plan you can execute consistently with your real budget and time constraints

Turn Customers into Salespeople - Build referral systems that make satisfied customers eager to recommend you to others facing similar problems

Protect Your Position - Stay ahead when competitors try to copy your success and build advantages that are nearly impossible to replicate

Measure What Matters - Track the key metrics that indicate true market domination, not just busy work that doesn't drive growth

Your 90-Day Action Plan - Get specific, week-by-week guidance to implement everything and start seeing results in your first quarter

This isn't theory—it's a practical system with real-world examples and step-by-step instructions.

Written specifically for service business owners, consultants, and professionals who serve local markets or specialized industries, this book cuts through corporate buzzwords and complicated strategies that don't work for real businesses. Every chapter includes actionable tools, templates, and frameworks you can implement immediately.

Whether you're a solo practitioner or manage a team, whether you serve consumers or businesses, whether you're new or established—this system works for any service business ready to stop being just another option.

The Market Dominating Position framework works because it's based on how customers actually make decisions, not how business owners think they should.

Your competitors are hoping you'll keep doing what you've always done—competing on price, accepting any customer who'll pay, and struggling for every sale. While they wait for conditions to improve, you can implement the strategies that make you the obvious choice for your ideal customers.

Your market-dominating position is waiting. The only question is whether you'll claim it.

Stop being just another option. Start today.

Business Development & Entrepreneurship Entrepreneurship Marketing Marketing & Sales Sales & Selling Business Management
adbl_web_global_use_to_activate_webcro805_stickypopup
No reviews yet