Defining Criteria
Persuasion Force, Book 3
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Defining Criteria
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About this listen
In the latest boon in the Persuasion Force series, Kenrick Cleveland teaches the importance of understanding the values of the people you are communicating with and seeking to persuade. You can only successfully persuade them when you know what they are looking for: what are their criteria? What is the ultimate outcome they seek?
The book teaches exactly how to elicit the criteria of the people you are working with. But it raises things to a whole new level, showing you how to leverage their criteria by amending or adding to it. The fundamental lesson of this book is that criteria can be malleable.
Having discovered criteria, you then learn how to add to them in such a way that you are the only person who can possibly fulfill those criteria. This effectively puts your competitors out of the game.