Showing results by author "Kenrick Cleveland" in All Categories

In the latest boon in the Persuasion Force series, Kenrick Cleveland teaches the importance of understanding the values of the people you are communicating with and seeking to persuade. You can only successfully persuade them when you know what they are looking for: what are their criteria? What is the ultimate outcome they seek? The book teaches exactly how to elicit the criteria of the people you are working with. But it raises things to a whole new level, showing you how to leverage their criteria by amending or adding to it. The fundamental lesson of this book is that criteria can be ...

In another absolutely jam-packed read, Kenrick Cleveland takes your Persuasion skills to the next level. The importance of pacing in persuasion in order to establish rapport is examined from every possible angle. You will learn physical pacing, pacing breathing, crossover pacing, how to pace someone's energy or attitude even. Armed with these skills, you will be able to pace someone in every conceivable way and achieve rapport in a couple of minutes maximum. You are encouraged to be bold with your pacing, subtlety won't work. Many new to this approach worry in case they are caught out using...

Persuasive Messaging is the third e-book in the Dominating Discourses series. It continues its purpose in teaching you the ways to win in every conversation, discussion or presentation. This book teaches how to rapidly get right to the heart of the matter in any conversation. You are taught how to identify the core of a discussion, meaning that you can say what you want to say even better, cutting away euphemisms. You can state your own case more clearly and reveal the flaws in your opponent's case. This is a powerful tool to frame and re-frame any argument your own way. By making ...

As you read the Kenrick Cleveland's Millionaire Mind-Set program, you'll be laying the foundation for wealth, success and advancement in every area of your life. This first book in the series focuses on a couple of very powerful areas that will help you at a deep core level. The first thing you'll discover is the proper relationship between having things, doing what it takes to get them, and your role, as the person who should have them. Understanding the relationship between these three aspects correctly is critical. The second thing you'll discover is a little known universal law. And ...

This twelfth e-book in the Dominating Discourses series concerns invention, which constitutes the very core of persuasive rhetoric. It is through invention that we decide precisely what we are going to say in order to lead the thoughts of our listeners toward our goals. Through invention we define the terms of the argument, creating a sense of urgency and commitment. We compare our argument to similar prior condition which comfirm our stance. We make connections which support our argument, making it more compelling. All of these things produce a strong argument, but we are still not ...

Winning With Language and Logic is the first in a new series of e-books, Conquering Conversations. It will teach you the use of language skills to achieve your goal in every conversation. What is that goal? To WIN, of course! Understanding what you can do to win is exactly what you want. There are strategies of rhetoric that can be twisted and abused to help us win. Learning them is actually fun. Those same patterns show us doorways into the thinking and strategies of others that enable us to out-strategize them, and persuade with huge power. The use of good rhetoric advances your ability ...

PERSUASION POWERHOUSE is the new, expert-level series of e-books from persuasion expert Kenrick Cleveland. In this third book in the series, Kenrick teaches how to understand the power of names and apply them in your persuasion. He discusses the cultural importance of names and the significance that people place upon them when forming their identity. He then describes how you can apply labels and names, in association with the values you have elicited from people, to cause them to identify with your themes and consequently be led to see you as the solution to their problems. By leading ...

In this nineteenth book in the Persuasion Force series, Kenrick Cleveland shows the reader how to give people the illusion of choice whilst leading them exactly where you want them to be. You will learn how to set up double binds, offering a seeming choice between alternatives, which both actually lead to the same decision. You will also learn how to place future thoughts in people's minds, which become a self-fulfilling prophecy: when the circumstances match, the implanted thoughts play out, seemingly the person's own ideas. Finally, you are shown how to reduce or eliminate charge-backs or...

In this packed read, you will learn how to raise your skills of persuasion through the roof. Most persuaders understand how important it is to achieve rapport with a client, to make them comfortable and amenable to your presence. But many of the methods commonly taught can have exactly the opposite effect. Here you will learn methods of gaining genuine rapport with a person without putting them on their guard or having them run in the opposite direction. But rapport can cause as many problems as it solves. Here you will learn how to set your intention and keep it firmly in mind, continually...

In the second book of Kenrick Cleveland's Millionaire Mind-Set, you learned all about creating your personal universe. Now, in Book Three, Kenrick turns the spotlight on your business universe and really increases the intensity. He teaches how to stretch your reach without over-stretching, how to make your changes real. He clearly demonstrates the importance of infusing your work with passion and enthusiasm if you hope to succeed. You will learn how to incorporate supplemental tools such as a vision board into the implementation of your success. He codifies all of this into a precise ...

In this thirteenth book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which ideas and language patterns affect and reshape peoples' view of reality. Following on from Book Twelve, where we studied the strategies of using temporal patterns to make your client accept a shift in their reality, we now turn our attention to augmenting these with spatial patterns. Spatial patterns in language are crucial, in that they create relationships between things. You will be taught the precise words to use, and the precise sentence structure in which to use them in ...

In this fifth book in the Persuasion Force series, Kenrick Cleveland really ramps things up by providing a potent formula for verbal pacing and leading. This, combined with powerful strategies to shift a person from external awareness to the inner world of their own thoughts, means that you can basically control the direction of someone's thoughts. This method of leading, which happens smoothly and unconsciously, is in stark contrast to the crude, old-fashioned methods of persuasion which are often still taught. The differences between pacing and leading statements and the precise pattern ...

In this sixth book in the Persuasion Force series, Kenrick Cleveland demonstrates how powerfully telling your story can supercharge your persuasion skills. Simply by sharing your story with someone, you can increase rapport instantly and dramatically, as you draw them into your frame. Telling stories subdues the critical faculties and lulls listeners into a receptive state, making them open to your presentation. Simply by telling people who you are and why you are there can build strong rapport and boost your perceived trustworthiness manifold. Kenrick teaches exactly how a story should be ...

In this seventeenth book in the Persuasion Force series, Kenrick Cleveland takes a look at the first batch of military patterns of persuasion. These patterns originated with military recruiters, who used them to effectively recruit. As such, they are very effective, tried and tested, and lead a listener's mind inexorably to sign on the dotted line. Leveraging values and guiding thoughts, these language patterns are very powerful. The book concludes with powerful patterns which prompt someone to define their own required standards to be convinced, and then use those very standards to ...

In this seventh book in the Persuasion Force series, Kenrick Cleveland reviews what readers have learned so far in this series of books and offers advice on blending your persuasion skills and understanding how they work seamlessly together. Much more practical, advanced advice is given on topics such as rhythmic speaking, repetition, setting your intention, rapport and representational systems. Having previously looked at the basic applications of these foundational skills, you will find here a masterclass on using them fluently and fluidly, with many practical anecdotal examples to ...

In this ninth book in the Persuasion Force series, Kenrick Cleveland reveals the underlying principles of persuasion which unify all that you have learned so far. By understanding the principles and ethos that powers effective persuasion, you will find that instead of struggling to learn individual strategies, you will begin to grasp the flow and coherence of the whole process. This intuitive grasp of the complete journey makes the steps along the way easy. You will find yourself intuitively selecting the right strategy for the right occasion and smoothly adjusting as required. Once your ...

In this fourteenth book in the Persuasion Force series, Kenrick Cleveland continues to explain the ways in which commands can be embedded in your speech, which will then be picked up on and followed. Unlike many other authors on this topic, he explains absolutely clearly what you can and cannot use this for, and which commands will be considered acceptable and acted upon by a person's subconscious, and which will be rejected. You are taught exactly how to include commands in your speech, and also in writing; how to mark them off in a way which will make them noticed without being obvious or...

PERSUASION POWERHOUSE is the new, expert-level series of e-books from persuasion expert Kenrick Cleveland. In this second book in the series, Kenrick teaches how to sequence a series of beliefs which will cause your client to automatically accept the next step you lead them to. He discusses the use of deductive and inductive logic so that you can install a chain of beliefs through use of presuppositions and other skills. He teaches you how to create an effective presentation, identifying a client's problems and leading them to the conclusion that you are the only possible solution to their ...

In this eighteenth book in the Persuasion Force series, Kenrick Cleveland takes a look at the second batch of military patterns of persuasion and demonstrates how to bind thoughts. Military recruiters, who used the military patterns to effectively recruit. As such, they are very effective, tried and tested, and lead a listener's mind inexorably to sign on the dotted line. Leveraging values and guiding thoughts, these language patterns are very powerful. New patterns are provided in this volume to follow on from the ones in Book 17. The book also shows how to use language patterns to bind ...

In this tenth book in the Persuasion Force series, Kenrick Cleveland reveals the power of speaking in a way which is artfully vague, using presuppositions to guide your listener's thoughts. It is easily understood that if you tell somebody something, they might believe what you say. However, they will always believe the conclusions that they reach on their own. This book focuses upon presuppositions and language patterns which will allow you to guide a person's thought processes so that they inevitably and independently arrive at the conclusion you want them to reach. And because they have ...