The first body art performer, as well as the first professional bodybuilder, was the showman Eugene Sandow (1867-1925). Though Sandow’s heyday occurred before the birth of the Modern Movement, there are compelling reasons for giving the primacy to him. Sandow, born Friedrich Wilhelm Müller in Prussia in 1867, left his native country in 1885 in order to avoid military service and first appeared on the London stage in 1885. His real celebrity began when the American impresario Florenz Ziegfield hired him to appear at the 1893 World’s Columbian Exhibition in Chicago.

We live in a culture of casual certitude. This has always been the case, no matter how often that certainty has failed. Though no generation believes there's nothing left to learn, every generation unconsciously assumes that what has already been defined and accepted is (probably) pretty close to how reality will be viewed in perpetuity. And then, of course, time passes. Ideas shift. Opinions invert. What once seemed reasonable eventually becomes absurd, replaced by modern perspectives that feel even more irrefutable and secure - until, of course, they don't.

We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

In honor of the 50th anniversary of C. S. Lewis' death, celebrated Oxford don Dr. Alister McGrath presents us with a compelling and definitive portrait of the life of C. S. Lewis, the author of the well-known Narnia series. For more than half a century, C. S. Lewis’ Narnia series has captured the imaginations of millions. In C. S. Lewis - A Life, Dr. Alister McGrath recounts the unlikely path of this Oxford don, who spent his days teaching English literature to the brightest students in the world and his spare time writing.

In this collection of essays, Walter Isaacson reflects on the lessons to be learned from Benjamin Franklin, Albert Einstein, Bill Gates, Henry Kissinger, Ronald Reagan and Mikhail Gorbachev, Hillary Clinton and Bill Clinton, and various other interesting characters he has chronicled as a biographer and journalist. The people he writes about have an awesome intelligence, in most cases, but that is not the secret of their success.

Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.

Ayn Rand is the author of two phenomenally best-selling ideological novels, The Fountainhead and Atlas Shrugged, which have sold over 12 million copies in the United States alone. Through them, she built a right-wing cult following in the late 1950s and became the guiding light of Libertarianism and of White House economic policy in the 1960s and '70s. Her defenses of radical individualism and of selfishness as a "capitalist virtue" have permanently altered the American cultural landscape.

For nearly two centuries, the authorship of William Shakespeare's plays has been challenged by writers and artists as diverse as Sigmund Freud, Mark Twain, Henry James, Helen Keller, Orson Welles, Malcolm X, and Sir Derek Jacobi. How could a young man from rural Warwickshire, lacking a university education, write some of the greatest works in the English language?

The Austrian School is in the news as never before. It is discussed on business pages, in academic journals, and in speeches by public figures. At long last, there is a brilliant and engaging guide to the history, ideas, and institutions of the Austrian School of economics. It is written by two Austrian intellectuals who have gone to the sources themselves to provide a completely new look at the tradition and what it means for the future.

The Stephen King Companion is an authoritative look at horror author King's personal life and professional career, from Carrie to The Bazaar of Bad Dreams. King expert George Beahm, who has published extensively about Maine's main author, is your seasoned guide to the imaginative world of Stephen King, covering his varied and prodigious output: juvenalia, short fiction, limited edition books, best-selling novels, and film adaptations.

Here is the final book of unparalleled historian Tony Judt. Where Judt’s masterpiece Postwar redefined the history of modern Europe by uniting the stories of its eastern and western halves, Thinking the Twentieth Century unites the century’s conflicted intellectual history into a single soaring narrative. The 20th century comes to life as the age of ideas - a time when, for good or for ill, the thoughts of the few reigned over the lives of the many.

First published in 1973, this is a study of the force of photographic images, which are continually inserted between experience and reality. When anything can be photographed, and photography has destroyed the boundaries and definitions of art, a viewer can approach a photograph freely, with no expectations of discovering what it means. This collection of six lucid and invigorating essays, with the most famous being "In Plato's Cave", make up a deep exploration of how the image has affected society.

In 1917, working alone in a remote Swiss asylum, psychiatrist Hermann Rorschach devised an experiment to probe the human mind: a set of 10 carefully designed inkblots. For years he had grappled with the theories of Freud and Jung while also absorbing the aesthetic movements of the day, from futurism to dadaism. A visual artist himself, Rorschach had come to believe that who we are is less a matter of what we say, as Freud thought, than what we see.

J. M. W. Turner is one of the most important figures in Western art, and his visionary work paved the way for a revolution in landscape painting. Over the course of his lifetime, Turner strove to liberate painting from an antiquated system of patronage. Bringing a new level of expression and color to his canvases, he paved the way for the modern artist.

In 2010 Clive James was diagnosed with terminal leukemia. Deciding that "if you don't know the exact moment when the lights will go out, you might as well read until they do", James moved his library to his house in Cambridge, where he would "live, read, and perhaps even write". James is the award-winning author of dozens of works of literary criticism, poetry, and history, and this volume contains his reflections on what may well be his last reading list.

In January 1939, Pablo Picasso was renowned in Europe but disdained by many in the United States. One year later, Americans across the country were clamoring to see his art. How did the controversial leader of the Paris avant-garde break through to the heart of American culture? The answer begins a generation earlier, when a renegade Irish American lawyer named John Quinn set out to build the greatest collection of Picassos in existence. His dream of a museum to house them died with him, until it was rediscovered by Alfred H. Barr, Jr.

First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.

The drip paintings of Jackson Pollock, trailblazing Abstract Expressionist, appear to be the polar opposite of Thomas Hart Benton's highly figurative Americana. Yet the two men had a close and highly charged relationship dating from Pollock's days as a student under Benton. Pollock's first and only formal training came from Benton, and the older man soon became a surrogate father to Pollock.

At the center of the book is a poignant love triangle: the Russian writer Ivan Turgenev; the Spanish prima donna Pauline Viardot, with whom Turgenev had a long and intimate relationship; and her husband Louis Viardot, an art critic, theater manager, and republican activist. Together, Turgenev and the Viardots acted as a kind of European cultural exchange - they either knew or crossed paths with Delacroix, Berlioz, Chopin, Brahms, Liszt, the Schumanns, Hugo, Flaubert, Dickens, and Dostoyevsky, among many other towering figures.

Since the Gutenberg Bible first went on sale in 1455, printing has been viewed as one of the highest achievements of human innovation. But the march of progress hasn't been smooth; downright bizarre is more like it. Printer's Error chronicles some of the strangest and most humorous episodes in the history of Western printing. Take, for example, the Gutenberg Bible. While the book is regarded as the first printed work in the Western world, Gutenberg's name doesn't appear anywhere on it.

One of the world's leading historians provides a revolutionary tour of the Ancient World, dusting off the classics for the twenty-first century. Mary Beard, drawing on thirty years of teaching and writing about Greek and Roman history, provides a panoramic portrait of the classical world, a book in which we encounter not only Cleopatra and Alexander the Great, Julius Caesar and Hannibal, but also the common people - the millions of inhabitants of the Roman Empire, the slaves, soldiers, and women.

There are many stories we can spin about previous ages, but which accounts get told? And by whom? Is there even such a thing as “objective” history? In this “witty, wise, and elegant” (The Spectator), book, Richard Cohen reveals how professional historians and other equally significant witnesses, such as the writers of the Bible, novelists, and political propagandists, influence what becomes the accepted record. Cohen argues, for example, that some historians are practitioners of “Bad History” and twist reality to glorify themselves or their country.

Burns highlights the two facets of Rand's work that make her a perennial draw for those on the right: Her promotion of capitalism, and her defense of limited government. Both sprang from her early, bitter experience of life under Communism, and became among the most deeply enduring of her messages, attracting a diverse audience of college students and intellectuals, business people and Republican Party activists, libertarians and conservatives.

What is modern art? Who started it? Why do we either love it or loathe it? And why is it such big money? Join BBC Arts Editor Will Gompertz on a dazzling tour that will change the way you look at modern art forever. From Monet's water lilies to Van Gogh's sunflowers, from Warhol's soup cans to Hirst's pickled shark, hear the stories behind the masterpieces, meet the artists as they really were, and discover the real point of modern art.

From Anna Akhmatova to Stefan Zweig, via Charles de Gaulle, Hitler, Thomas Mann and Charlie Chaplin, this varied and unfailingly absorbing book is both story and history, both public memoir and personal record - and provides an essential field-guide to the vast movements of taste, intellect, politics and delusion that helped to prepare the times we live in now.

The Stephen King Companion is an authoritative look at horror author King's personal life and professional career, from Carrie to The Bazaar of Bad Dreams. King expert George Beahm, who has published extensively about Maine's main author, is your seasoned guide to the imaginative world of Stephen King, covering his varied and prodigious output: juvenalia, short fiction, limited edition books, best-selling novels, and film adaptations.

Richard J. Evans shows us how historians manage to extract meaning from the recalcitrant past. To materials that are frustratingly meager, or overwhelmingly profuse, they bring an array of tools that range from agreed-upon rules of documentation to the critical application of social and economic theory, all employed with the aim of reconstructing a verifiable, usable past. Evans defends this commitment to historical knowledge from the attacks of postmodernist critics who deny the possibility of achieving any kind of certain knowledge about the past.

For more than a century before gay marriage became a hot-button political issue, same-sex unions flourished in America. Pairs of men and pairs of women joined together in committed unions, standing by each other "for richer and for poorer, in sickness and in health" for periods of 30 or 40 - sometimes as many as 50 - years. In short, they loved and supported each other every bit as much as any husband and wife. In Outlaw Marriages, cultural historian Rodger Streitmatter reveals how some of these unions didn’t merely improve the quality of life for the two people involved but also enriched the American culture.

Rivalry is at the heart of some of the most famous and fruitful relationships in history. The Art of Rivalry follows eight celebrated artists, each linked to a counterpart by friendship, admiration, envy, and ambition. All eight are household names today. But to achieve what they did, each needed the influence of a contemporary - one who was equally ambitious but who possessed sharply contrasting strengths and weaknesses.

The Austrian School is in the news as never before. It is discussed on business pages, in academic journals, and in speeches by public figures. At long last, there is a brilliant and engaging guide to the history, ideas, and institutions of the Austrian School of economics. It is written by two Austrian intellectuals who have gone to the sources themselves to provide a completely new look at the tradition and what it means for the future.