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The Creative Curve
- How to Develop the Right Idea, at the Right Time
- Narrated by: Allen Gannett
- Length: 7 hrs and 9 mins
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Publisher's summary
Big data entrepreneur Allen Gannett overturns the mythology around creative genius and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success.
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen to the founder of Reddit, from the chief content officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievements.
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Critic reviews
"Gannett offers the ideal balance of valuable instruction, accessible writing, and refreshing stories, providing tangible evidence that the creative process he advocates actually works for businesspeople." (Publishers Weekly)
"A juicy, rollicking tour along the path toward creativity. The good news is that there is no writer's block, and if you want it badly enough, creativity awaits." (Seth Godin, author of Linchpin)
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
- By Pierre on 09-06-10
By: Warren Berger
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Thinking Machines
- The Quest for Artificial Intelligence - and Where It's Taking Us Next
- By: Luke Dormehl
- Narrated by: Gus Brown
- Length: 8 hrs and 12 mins
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When most of us think about artificial intelligence, our minds go straight to cyborgs, robots, and sci-fi thrillers where machines take over the world. But the truth is that artificial intelligence is already among us. It exists in our smartphones, fitness trackers, and refrigerators that tell us when the milk will expire. In some ways the future people dreamed of at the World's Fair in the 1960s is already here. We're teaching our machines how to think like humans, and they're learning at an incredible rate.
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Mostly platitudes with no depth
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Questions Are the Answer
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- By: Hal Gregersen
- Narrated by: Rick Adamson
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For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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All you need is the title
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Buying In
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- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
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Disruptive Marketing
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Friend of a Friend...
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What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
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The reality of human networks - How to Navigate, Create & Use them!
- By T.Om on 11-07-18
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The Impact Equation
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
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To Sell Is Human
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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The Spark and the Grind
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Erik Wahl, a visual artist, speaker, and entrepreneur, helps us unite the yin and yang of creativity - the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind or the grind without the spark. What the world really needs are the creators who can hold the two in balance. This audiobook offers surprising insights and practical advice about how to fan the sparks and make the grind more productive.
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Worth reading!
- By june d barnard on 06-01-18
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Unmistakable
- Why Only Is Better Than Best
- By: Srinivas Rao
- Narrated by: Srinivas Rao
- Length: 3 hrs and 45 mins
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After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
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Being Unique is a Necessity
- By The Treadmill Doctor on 08-03-16
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Now You See It
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- By: Cathy N. Davidson
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When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head. Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges.
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3 Reasons to Read
- By Joshua Kim on 05-06-12
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Fail Fast, Fail Often
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Ryan Babineaux and John Krumboltz have come to a compelling conclusion: happy and successful people tend to spend less time planning and more time acting. They get out into the world, try new things, and make mistakes, and in doing so, they benefit from unexpected experiences and opportunities. Drawing on the authors’ research in human development and innovation, Fail Fast, Fail Often shows readers how to allow their enthusiasm to guide them, to act boldly, and to leverage their strengths - even if they are terrified of failure.
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Pleasant and Inoffensive
- By Amazon Customer on 12-30-21
By: Ryan Babineaux Ph.D., and others
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What listeners say about The Creative Curve
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mena Mahrous
- 08-04-18
Good book but!
Couldn't get over the author's voice!! Word of advice, your book is good but doesn't mean that your voice is suitable for audiobooks!
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2 people found this helpful
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- Alli
- 08-06-18
Good information and inspiring
I had a pretty good time with this book, but I struggled with the narration of it. While it's cool to have the author of the book read it, I found his voice a little harsh on the ears and distracting.
Overall, the content was great! As an aspiring creative, I can reccomend this book as a good read.
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1 person found this helpful
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- Anonymous User
- 08-09-18
Great message for all the creators in hiding
I love the way Alan Gannet has taken the book. By undergoing the process of doing arduous research to support his points, Alan has lived by what he narrates in the book. Creativity can be achieved by putting adequate effort and by adding novelty to already familiar concept. Thank you Allen for the motivation.
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- Amazon Customer
- 07-04-18
worth reading from halfway
this book really starts from chapter 6... but once it gets into the meat, it's really good
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- Chris
- 09-06-18
Eye opening info for a career creative
I thought this book was so informative, interesting and helpful. I have so much to think about and explore now that I have been taught the formula. I will definitely be listening to parts of this book again, if not the whole thing, to drill the info into my brain and put it to work. I’m excited together started in the next chapter of my career! I will recommend it to anyone I know or come across who I think would appreciate having the knowledge to give them a total, creative edge.
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- Master Zucchini
- 06-15-18
Informational and fun read
The Creative Curve is an inspiring book that digs deep into patterns of creative genius and explains how everyone can harness this power. Contains insights from multiple successful and accomplished industry leaders. Highly recommend this book!
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8 people found this helpful
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- Georgian
- 07-08-18
This book is a pleasure to read and listen to....
There is a flow to the way language is used by Allen Gannett which makes his writing very enjoyable to read and/or listen to... I very much liked the way he connects all the dots on the topic of creativity...it is a very informative and enjoyable book.
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5 people found this helpful
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- Amazon Customer
- 07-08-18
thoroughly enjoyed the information and presentatio
the information was well thought out and organized. The author has some great ideas and I know they will help me as I continue in my career. I like the fact that the author read the material because his understanding allowed the presentation to flow very nicely.
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4 people found this helpful
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- Amazon Customer
- 08-23-18
Tap into your creative prowess!
The Creative Curve is one of the best books I’ve read this year. Allen does a fantastic job of helping you tap into your creative ability. Creativity is not confined to just a few people. Everyone has the ability to produce remarkable thoughts, insights, and works of art. It depends on how you view creativity and the role it plays in your life. This book will show you the way to your next great idea, passion, or purpose in life.
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- Anonymous User
- 07-10-18
this dude doesn't kno what's a meme.
great listen but the fact that this guy doesn't know the true meaning of memes. fake news I say. false profets can not be raised as a new age profet. sickening. I was going to write a good review, but am I gunna!?..
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