
The Creative Curve
How to Develop the Right Idea, at the Right Time
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
3 months free
Buy for $15.75
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Allen Gannett
-
By:
-
Allen Gannett
Big data entrepreneur Allen Gannett overturns the mythology around creative genius and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success.
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen to the founder of Reddit, from the chief content officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievements.
©2018 Allen Gannett (P)2018 Random House AudioListeners also enjoyed...




















Critic reviews
"Gannett offers the ideal balance of valuable instruction, accessible writing, and refreshing stories, providing tangible evidence that the creative process he advocates actually works for businesspeople." (Publishers Weekly)
"A juicy, rollicking tour along the path toward creativity. The good news is that there is no writer's block, and if you want it badly enough, creativity awaits." (Seth Godin, author of Linchpin)
“To anyone who thinks they are uninspired, stifled, or creatively infertile...this book is for you. Allen Gannett shows that you aren't truly any of those things. You're just doing it wrong.” (Ann Handley, best-selling author of Everybody Writes)
Good book but!
Something went wrong. Please try again in a few minutes.
Overall, the content was great! As an aspiring creative, I can reccomend this book as a good read.
Good information and inspiring
Something went wrong. Please try again in a few minutes.
Great message for all the creators in hiding
Something went wrong. Please try again in a few minutes.
worth reading from halfway
Something went wrong. Please try again in a few minutes.
Eye opening info for a career creative
Something went wrong. Please try again in a few minutes.
Informational and fun read
Something went wrong. Please try again in a few minutes.
This book is a pleasure to read and listen to....
Something went wrong. Please try again in a few minutes.
thoroughly enjoyed the information and presentatio
Something went wrong. Please try again in a few minutes.
Tap into your creative prowess!
Something went wrong. Please try again in a few minutes.
this dude doesn't kno what's a meme.
Something went wrong. Please try again in a few minutes.