Football Is a Numbers Game
Pro Football Focus and How a Data-Driven Approach Shook Up the Sport
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Narrated by:
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Matthew Coller
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By:
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Matthew Coller
About this listen
In the 1980s, Neil Hornsby was one of very few National Football League fans in England. Never one to do anything casually, he began keeping hand-written score sheets of every game using his own tracking system. Soon he'd enlisted some fellow British super fans in his mission to take football information an extra layer deeper.
This was the beginning of Pro Football Focus, an analytics company that now supplies data to all 32 NFL teams and every major broadcasting corporation. PFF player grades appear on the screen during Sunday Night Football broadcasts, and PFF's pioneering research and analysis informs discussions at the highest level, from coaching to drafting to game-planning and player evaluation.
In Football Is a Numbers Game, Matthew Coller chronicles this improbable start-up tale with unprecedented access, exploring the company's origin as a band of obsessive outsiders, its pivotal acquisition by Cris Collinsworth, and its role in the proliferation of data in the NFL and professional sports. Featuring a cast of memorable characters, this is a portrait of an unlikely business success as well as a behind-the-scenes look at the forces guiding modern NFL teams as they search for a competitive edge.
©2023 Matthew Coller (P)2023 Dreamscape MediaListeners also enjoyed...
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In Wildlife Wars, Terry Grosz serves up fascinating stories - alternately hair-raising, hilarious, and heart-wrenching - from his 30-year struggle to protect wildlife in America. A natural storyteller, Grosz writes about the remarkable characters he met - on both sides of the law - as he matched wits with elk poachers, salmon snaggers, commercial-market duck hunters, and a host of other law-breakers. Best of all, though, these stories are so remarkably entertaining you won't want to put them down.
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Title should be: "reckless egomaniac tells lies"
- By ross on 03-01-17
By: Terry Grosz
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Playing to Win
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 2 hrs and 13 mins
- Original Recording
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All over America, families are investing blood, sweat, tears, and retirement savings in their children’s sports careers, all with the ultimate goal of…what exactly? A college scholarship? A professional contract? Simply the taste of victory? Through the lens of the highly competitive world of girls’ softball, Lewis reveals the youth sports industrial complex that has arisen to aggressively monetize after-school pastimes.
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Great Listen
- By Brian Bray on 10-15-20
By: Michael Lewis
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The Best Hunting Stories Ever Told
- By: Jay Cassell - editor
- Narrated by: Jason Culp
- Length: 32 hrs and 45 mins
- Unabridged
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Follow the trails of hunters - the original storytellers - as they interpret signs, examine tracks, and chase and catch their prey (or fail to). Listeners can curl up with the best authentic hunting fiction and non-fiction, bringing the great Mount Kenya and the prairies of the American Bison into your living room. From Theodore Roosevelt and Gene Hill to Rick Bass and Charles Dickens, remember classic hunting tales and discover new stories of hunters’ luck, camaraderie, and use of smarts on the trail.
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A broad collection of hunting tales
- By Elaine on 06-21-15
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Buried in the Sky
- The Extraordinary Story of the Sherpa Climbers on K2's Deadliest Day
- By: Peter Zuckerman, Amanda Padoan
- Narrated by: David Doersch
- Length: 7 hrs and 12 mins
- Unabridged
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When Edmund Hillary first conquered Mt. Everest, Sherpa Tenzing Norgay was at his side. Indeed, for as long as Westerners have been climbing the Himalaya, Sherpas have been the unsung heroes in the background. In August 2008, when eleven climbers lost their lives on K2, the world’s most dangerous peak, two Sherpas survived. They had emerged from poverty and political turmoil to become two of the most skillful mountaineers on earth. Based on unprecedented access and interviews, Buried in the Sky reveals their astonishing story for the first time.
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Sherpas, The True Unsung Heroes
- By Kathy in CA on 07-26-15
By: Peter Zuckerman, and others
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Thinner Leaner Stronger
- The Simple Science of Building the Ultimate Female Body
- By: Michael Matthews
- Narrated by: Elliott Denkers
- Length: 13 hrs and 39 mins
- Unabridged
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You can get that beautiful “beach-ready” body without following a bland, boring, bodybuilding diet and without doing exhausting strength training workouts you hate. And this exercise book shows you how.
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"The Ultimate Female Body", but uses male examples
- By bookWorm on 06-29-15
By: Michael Matthews
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The Spartan Way
- Eat Better. Train Better. Think Better. Be Better.
- By: Joe De Sena, Jeff Csatari
- Narrated by: Christian Rummel
- Length: 4 hrs and 12 mins
- Unabridged
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Joe De Sena has one ultimate goal: to help improve everyone’s physical and emotional health by teaching them the tenets of Spartan living from ancient Greece: simple eating, smart training, mastering resilience, and an all-out commitment to achieving a goal.
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Don’t know what to think...
- By bakaDOH! on 07-20-19
By: Joe De Sena, and others
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Stay Sane in an Insane World
- How to Control the Controllables and Thrive
- By: Greg Harden
- Narrated by: Greg Harden
- Length: 5 hrs and 40 mins
- Unabridged
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Champions aren’t born. They’re built. Greg Harden spent over 30 years building them at the University of Michigan, including 400 future professional athletes, 50 NFL first-round draft picks, and 120 Olympians from over 20 countries. He gained national recognition when 60 Minutes Sports profiled him as “Michigan’s Secret Weapon.” Now, in his first book, Greg Harden is reaching out to help anyone who wants to live their best life by offering powerful and practical advice.
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Good book, However, prejudice shows through a bit
- By Don Dotson on 08-22-23
By: Greg Harden
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Pickleball Mindset
- The Blueprint for Peak Performance
- By: Dayne Gingrich, Jill Martin
- Narrated by: Dayne Gingrich, Jill Martin
- Length: 4 hrs and 51 mins
- Unabridged
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Not just another book about how to play pickleball, Pickleball Mindset dives deep into how to think on the court. Coauthored by Dayne Gingrich, top senior professional pickleball player and renowned mental performance coach, and Jill Martin, an attorney turned personal trainer and pickleball fanatic, this book follows their year-long coaching relationship in which Jill seeks to become mentally dominant on and off the court.
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Build The Confidence To Thrive in Pickleball
- By K. Ford on 11-16-24
By: Dayne Gingrich, and others
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Ball Four
- The Final Pitch
- By: Jim Bouton
- Narrated by: Jim Bouton
- Length: 18 hrs and 39 mins
- Unabridged
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When Ball Four was published in 1970, it created a firestorm. Bouton was called a Judas, a Benedict Arnold and a “social leper” for having violated the “sanctity of the clubhouse.” Baseball commissioner Bowie Kuhn tried to force Bouton to sign a statement saying the book wasn’t true. Ballplayers, most of whom hadn’t read it, denounced the book. It was even banned by a few libraries. Almost everyone else, however, loved Ball Four.
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Three Ten Year Updates Give Bouton a 5th Star
- By Byron on 08-09-12
By: Jim Bouton
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A Damn Near Perfect Game
- Reclaiming America's Pastime
- By: Joe Kelly, Rob Bradford - contributor
- Narrated by: L.J. Ganser
- Length: 6 hrs and 51 mins
- Unabridged
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Baseball’s most outspoken fireballer brings the high heat—calling out the hacks, cheats, and ridiculous rules that have tarnished the game—and pitches A-plus stuff on how to make baseball pure, fun, and damn near perfect.
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Could use a better narrator
- By Jason Monroe on 12-07-23
By: Joe Kelly, and others
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Twisted
- The Story of Larry Nassar and the Women Who Took Him Down
- By: Mary Pilon, Carla Correa
- Narrated by: Mary Pilon, Carla Correa
- Length: 5 hrs and 17 mins
- Original Recording
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In early 2018, Larry Nassar, the former doctor for USA Gymnastics and Michigan State University, was sentenced to serve out the rest of his life in prison after pleading guilty to a variety of sex crimes. New York Times best-selling author Mary Pilon and Carla Correa chronicle the scandal from its inception, tracking the institutions that Nassar hid behind, the athletic culture that he benefited from, and the women who eventually brought him to justice.
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The Truth as told by the Survivors
- By DKMarkham on 07-27-19
By: Mary Pilon, and others
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Gridiron Genius
- By: Michael Lombardi, Bill Belichick - foreword
- Narrated by: Michael Lombardi
- Length: 8 hrs and 30 mins
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Former NFL general manager and three-time Super Bowl-winner Michael Lombardi reveals what makes football organizations tick at the championship level. From personnel to practice to game-day decisions that win titles, Lombardi shares what he learned working with coaching legends Bill Walsh of the 49ers, Al Davis of the Raiders, and Bill Belichick of the Patriots, among others, during his three decades in football.
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please please hire a reader for this amazing book
- By Christopher J. Burden on 10-10-18
By: Michael Lombardi, and others
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Blood, Sweat and Chalk
- Inside Football's Playbook: How the Great Coaches Built Today's Game
- By: Tim Layden
- Narrated by: Dennis Holland
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The modern game of football is filled with plays and formations with names like the Counter Trey, the Wildcat, the Zone Blitz, and the Cover Two. They have become part of the sport's vernacular, and yet for many fans they remain just names, often confusing ones. To rectify that, Tim Layden has drilled deep into the core of the game to reveal how these chalkboard X's and O's really work on the field, as well as where they came from and who dreamed them up.
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doesn't translate great to audiobook
- By Mbriggs on 02-18-15
By: Tim Layden
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Football Done Right
- Setting the Record Straight on the Coaches, Players, and History of the NFL
- By: Michael Lombardi
- Narrated by: Dan Woren, Michael Lombardi, Jim Nantz
- Length: 13 hrs
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From Monday Night Football to Super Bowl Sunday, the NFL is a dominating force in the lives of millions of fans who tune in and passionately cheer for their favorite teams. And when the games are over, the conversation is just getting started. Who's the greatest player of all time? Which coaches truly shaped the game we known and love today? Why is professional football such an undeniable part of our culture? Three-time Super Bowl winner Michael Lombardi has done it all—from scout to executive to coach—and now he sets the record straight on these questions and more.
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Great overview on history. Not the best top 100 list.
- By Rajiv on 09-05-23
By: Michael Lombardi
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The System
- The Glory and Scandal of Big-Time College Football
- By: Jeff Benedict, Armen Keteyian
- Narrated by: Mark Deakins
- Length: 17 hrs and 12 mins
- Unabridged
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College football has never been more popular - or more chaotic. Millions fill 100,000-seat stadiums every Saturday; tens of millions more watch on television every weekend. The 2013 Discover BCS National Championship game between Notre Dame and Alabama had a viewership of 26.4 million people, second only to the Super Bowl. Billions of dollars from television deals now flow into the game; the average budget for a top-ten team is $80 million; top coaches make more than $3 million a year; the highest paid, more than $5 million.
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Gripping Inside Look at an Industry to Itself
- By W Perry Hall on 01-23-14
By: Jeff Benedict, and others
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The Football 100
- Sports Series, Book 1
- By: The Athletic, Dan Kaufman
- Narrated by: Jamie Lincoln Smith
- Length: 18 hrs and 59 mins
- Unabridged
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Overall
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Performance
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Story
At The Athletic, home to the best newsroom in sports, this question would become a labor of love for dozens of the best football writers on the planet, including Mike Sando and Dan Pompei. Over the course of 100 riveting profiles—each drawing upon unparalleled access and superlative storytelling to offer intimate perspective on what made the greatest players tick—these writers reveal their findings. In the process, they also uncover the history of football.
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Awesome 👏🏾
- By Eric on 05-24-24
By: The Athletic, and others
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The Occasionally Accurate Annals of Football
- The NFL's Greatest Players, Plays, Scandals, and Screw-Ups (Plus Stuff We Totally Made Up)
- By: Dan Patrick, Joel H. Cohen
- Narrated by: Dan Patrick
- Length: 4 hrs and 48 mins
- Unabridged
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Overall
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Performance
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Story
Celebrated sports commentator Dan Patrick and comedy writer Joel H. Cohen team up with some of America’s greatest comedy writers to tell you everything and nothing about America’s sport.
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Could’ve been a great book 
- By 40 yr trucker on 12-09-23
By: Dan Patrick, and others
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Gridiron Genius
- By: Michael Lombardi, Bill Belichick - foreword
- Narrated by: Michael Lombardi
- Length: 8 hrs and 30 mins
- Unabridged
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Overall
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Performance
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Story
Former NFL general manager and three-time Super Bowl-winner Michael Lombardi reveals what makes football organizations tick at the championship level. From personnel to practice to game-day decisions that win titles, Lombardi shares what he learned working with coaching legends Bill Walsh of the 49ers, Al Davis of the Raiders, and Bill Belichick of the Patriots, among others, during his three decades in football.
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please please hire a reader for this amazing book
- By Christopher J. Burden on 10-10-18
By: Michael Lombardi, and others
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Blood, Sweat and Chalk
- Inside Football's Playbook: How the Great Coaches Built Today's Game
- By: Tim Layden
- Narrated by: Dennis Holland
- Length: 9 hrs and 34 mins
- Unabridged
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Overall
-
Performance
-
Story
The modern game of football is filled with plays and formations with names like the Counter Trey, the Wildcat, the Zone Blitz, and the Cover Two. They have become part of the sport's vernacular, and yet for many fans they remain just names, often confusing ones. To rectify that, Tim Layden has drilled deep into the core of the game to reveal how these chalkboard X's and O's really work on the field, as well as where they came from and who dreamed them up.
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doesn't translate great to audiobook
- By Mbriggs on 02-18-15
By: Tim Layden
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Football Done Right
- Setting the Record Straight on the Coaches, Players, and History of the NFL
- By: Michael Lombardi
- Narrated by: Dan Woren, Michael Lombardi, Jim Nantz
- Length: 13 hrs
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Overall
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Performance
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From Monday Night Football to Super Bowl Sunday, the NFL is a dominating force in the lives of millions of fans who tune in and passionately cheer for their favorite teams. And when the games are over, the conversation is just getting started. Who's the greatest player of all time? Which coaches truly shaped the game we known and love today? Why is professional football such an undeniable part of our culture? Three-time Super Bowl winner Michael Lombardi has done it all—from scout to executive to coach—and now he sets the record straight on these questions and more.
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Great overview on history. Not the best top 100 list.
- By Rajiv on 09-05-23
By: Michael Lombardi
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The System
- The Glory and Scandal of Big-Time College Football
- By: Jeff Benedict, Armen Keteyian
- Narrated by: Mark Deakins
- Length: 17 hrs and 12 mins
- Unabridged
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Overall
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Performance
-
Story
College football has never been more popular - or more chaotic. Millions fill 100,000-seat stadiums every Saturday; tens of millions more watch on television every weekend. The 2013 Discover BCS National Championship game between Notre Dame and Alabama had a viewership of 26.4 million people, second only to the Super Bowl. Billions of dollars from television deals now flow into the game; the average budget for a top-ten team is $80 million; top coaches make more than $3 million a year; the highest paid, more than $5 million.
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-
Gripping Inside Look at an Industry to Itself
- By W Perry Hall on 01-23-14
By: Jeff Benedict, and others
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The Football 100
- Sports Series, Book 1
- By: The Athletic, Dan Kaufman
- Narrated by: Jamie Lincoln Smith
- Length: 18 hrs and 59 mins
- Unabridged
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Overall
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Performance
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Story
At The Athletic, home to the best newsroom in sports, this question would become a labor of love for dozens of the best football writers on the planet, including Mike Sando and Dan Pompei. Over the course of 100 riveting profiles—each drawing upon unparalleled access and superlative storytelling to offer intimate perspective on what made the greatest players tick—these writers reveal their findings. In the process, they also uncover the history of football.
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Awesome 👏🏾
- By Eric on 05-24-24
By: The Athletic, and others
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The Occasionally Accurate Annals of Football
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Celebrated sports commentator Dan Patrick and comedy writer Joel H. Cohen team up with some of America’s greatest comedy writers to tell you everything and nothing about America’s sport.
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Could’ve been a great book 
- By 40 yr trucker on 12-09-23
By: Dan Patrick, and others
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The Perfect Pass
- American Genius and the Reinvention of Football
- By: S. C. Gwynne
- Narrated by: Santino Fontana
- Length: 8 hrs and 53 mins
- Unabridged
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Performance
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New York Times best-selling, award-winning historian S. C. Gwynne tells the incredible story of how Hal Mumme and Mike Leach - two unknown coaches who revolutionized American football in the 1980s, 1990s, and 2000s - changed the way the game is played at every level, from high school to the NFL. Hal Mumme is one of a handful of authentic offensive geniuses in the history of American football. In 2015 ESPN Magazine, the nation's leading sports magazine, called him the single most influential football coach in the last quarter century.
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The Perfect Pass
- By Little Pecan on 09-29-16
By: S. C. Gwynne
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The Logic of Sports Betting
- By: Ed Miller, Matthew Davidow
- Narrated by: Paul Thomas
- Length: 6 hrs and 41 mins
- Unabridged
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How do sportsbooks make their lines? Which types of bets are the best? Can you beat the house? The Logic Of Sports Betting answers all these questions and more with a dash of humor and a whole lot of real talk about how it all works. Peek behind the counter and learn how sportsbooks operate. Combine that insider knowledge with why-didn’t-I-think-of-that sports betting logic, and you have the winning formula.
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Good Book
- By jrwaggs11oh on 12-12-19
By: Ed Miller, and others
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The Price
- What It Takes to Win in College Football’s Era of Chaos
- By: Armen Keteyian, John Talty
- Narrated by: Will Damron
- Length: 13 hrs and 52 mins
- Unabridged
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Story
We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, the powerful influence of media companies have all rendered the notion of amateur athletics a quaint relic of the past, replaced by a Brave New World where money and self-interest rule. The Price is a sweeping, in-depth, thought-provoking look at an inflection point in big-time college football.
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NIL and the Chaos
- By marc edge on 11-09-24
By: Armen Keteyian, and others
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Interception
- The Secrets of Modern Sports Betting
- By: Ed Miller, Matthew Davidow
- Narrated by: Rich Ransom
- Length: 5 hrs and 9 mins
- Unabridged
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Story
In just five years, the sports betting landscape in the US has been turned on its head. Old-school bookies are on the way out, and a new wave of modern sportsbooks has taken their place. If you’re playing to win, these new sportsbooks present the perfect opportunity. So long as you know what you’re doing, that is.
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Smart Bets wins the day
- By Marcus L Edwards on 11-15-24
By: Ed Miller, and others
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Playmakers
- How the NFL Really Works (and Doesn't)
- By: Mike Florio
- Narrated by: Dan Woren
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- Unabridged
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Story
In recent decades, the NFL has simultaneously become an athletic, financial, and cultural powerhouse—and a League that can’t seem to go more than a few weeks without a scandal. Whether it’s about domestic violence, performance-enhancing drugs, racism, or head trauma, the NFL always seems to be in some kind of trouble. Yet no matter the drama, the TV networks keep showing games, the revenue keeps rising, and the viewers keep tuning in.
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Disappointed.
- By S Werley on 03-22-22
By: Mike Florio
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Winning the NFL Betting Game in 2025: Advanced Strategies Using GPT and Free Online Data
- By: Joseph Charles
- Narrated by: Virtual Voice
- Length: 2 hrs and 41 mins
- Unabridged
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Unlock the Secrets to Dominating NFL Betting in 2025 – Using Cutting-Edge AI! Are you ready to transform your NFL betting game and finally achieve the success you’ve been chasing? In the high-stakes world of sports betting, knowledge is power, and in 2025, that power comes from harnessing the most advanced AI technology available: GPT. "Winning the NFL Betting Game in 2025 with GPT" is your ultimate guide to mastering the strategies that top bettors are using to outsmart the competition and win big. This isn’t just another sports betting book – it’s a revolution in how you ...
By: Joseph Charles
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The League
- How Five Rivals Created the NFL and Launched a Sports Empire
- By: John Eisenberg
- Narrated by: Daniel Thomas May
- Length: 11 hrs and 50 mins
- Unabridged
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Story
The National Football League's current dominance has obscured how professional football got its start. In The League, John Eisenberg reveals that Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell took an immense risk by investing in the professional game. At that time, the sport barely registered on the national scene. The five owners succeeded only because at critical junctures in the 1920s, 1930s, and 1940s, each sacrificed the short-term success of his team for the longer-term good of the League.
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what a great book. loved it completely.
- By Daniel Mosca on 11-08-18
By: John Eisenberg
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Why We Love Football
- A History in 100 Moments
- By: Joe Posnanski
- Narrated by: Joe Posnanski
- Length: 12 hrs and 26 mins
- Unabridged
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Story
After his bestselling home run books Why We Love Baseball and The Baseball 100, Joe Posnanski turns from the national pastime to the number one sport in America. Why We Love Football is Posnanski’s newest must-have deep dive into the archives and legends of the sport, and the result is a rousing tale of the 100 greatest moments in football lore. This is the best kind of sports writing. Entertaining, enlightening, heartbreaking, hilarious, and always fascinating, these stories of the sport offer a panoramic look across its history.
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I love football
- By DavidF on 09-22-24
By: Joe Posnanski
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xGenius
- Expected Goals and the Science of Winning Football Matches
- By: James Tippett
- Narrated by: Simon Darwen
- Length: 9 hrs and 3 mins
- Unabridged
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Performance
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Story
xGenius explores the interplay between analysis, tactics, and decision-making. It seeks to put the sport of football under the microscope with the aim of getting closer to the ultimate truth of what makes players, managers and teams successful. What, ultimately, wins football matches. Packed with examples from the Premier League and beyond, xGenius shows how xG and other performance analysis tools are helping answer previously unanswerable questions.
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Comprehensive and sharp
- By Csaba Suto on 10-21-24
By: James Tippett
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Beat the Dealer
- A Winning Strategy for the Game of Twenty-One
- By: Edward O. Thorp
- Narrated by: Marc Cashman
- Length: 6 hrs and 8 mins
- Unabridged
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Edward O. Thorp is the father of card counting, and in this classic guide, he shares the revolutionary point system that has been successfully used by professional and amateur card players for generations.
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Great Informative Book
- By jacob belanger on 05-02-18
By: Edward O. Thorp
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NFL Century
- The One-Hundred-Year Rise of America's Greatest Sports League
- By: Joe Horrigan
- Narrated by: Mark Deakins
- Length: 11 hrs and 36 mins
- Unabridged
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Story
The NFL has come a long way from its founding in Canton, Ohio, in 1920. In the 100 years since that fateful day, football has become America’s most popular and lucrative professional sport. The former scrappy upstart league that struggled to stay afloat has survived a host of challenges to produce American icons like Vince Lombardi, Joe Montana, and Tom Brady. It is an extraordinary and entertaining history that could be told only by Joe Horrigan, former executive director of the Pro Football Hall of Fame and perhaps the greatest living historian of the NFL.
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Good but very business heavy vs football milestones
- By Katie Durr on 07-29-24
By: Joe Horrigan
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Den of Thieves
- By: James B. Stewart
- Narrated by: Johnny Heller
- Length: 19 hrs and 35 mins
- Unabridged
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Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions - until a team of downtrodden detectives triumphed over some of America's most expensive lawyers to bring this powerful quartet to justice.
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Awesome book
- By Lars Tackmann on 10-23-17
By: James B. Stewart
What listeners say about Football Is a Numbers Game
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Gregorio Bueno
- 12-06-23
The story of the hall of famer you never heard of
Neal is by far a football legends perhaps as important as your favorite QB. When you think about the most innovative ideas that have been developed, they start with a passion and understanding there is a gap. Neal loves football and deeply believes in the use of data to improve the assessment process. Thank you Matthew for telling this untold story.
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- Austin
- 11-22-23
A unique listen on data and the NFL!
This was a super fun listen, it was cool to see how NFL fans in England started tracking data for fun and it became something much bigger. The NFL has already changed so much with analytics and as I watched SNF with Cris Collinsworth and saw the PFF grades for each player I smiled and thought about this book. It even made watching the game a bit more fun and had me guessing and paying attention to the play calls and analytics a bit more. It made me respect the PFF system more and in the future I will pay closer attention to their grades.
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1 person found this helpful
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- Colin Dunphy
- 11-30-23
our moneyball
I loved the comprehensive coverage of this story from so many angles; the data, the league and especially the people. These people have become part of our fan experience and it’s great to learn more about them. Couldn’t stop listening
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- Xilla
- 01-29-24
Professional Football Fascination
Great to listen about how PFF came to be. Lots of great info about analytics in football. Interesting to learn more about Cris Collinsworth's business savvy. Solid insight about effective business policies in growing companies. I highly recommend this for any NFL fans as well as entrepreneurs.
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- fishman
- 05-13-24
The people in the book
Great book about a small company and its people within. What can be accomplished when driven like minded people join forces. Matthew Coller did this under appreciated subject justice. Given how well he handles his podcast it should be no surprise.
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- Dave
- 10-23-23
The best untold story in football. Inspirational!
In a world of overnight success companies and movie sequels, the story of Pro Football Focus stands out. This is an authentic story about real people with an insatiable drive to do the unimaginable. Their impact changed football forever, for the better. The contrasting ideals for what success looks like are deeply thought-provoking and inspiring.
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1 person found this helpful
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Story
- Jon T.
- 01-16-24
Behind the scenes of football’s data revolution
In addition to being a fantastic Vikings beat reporter, Matthew Coller found time to chronicle one of the most influential organizations in football over the last decade. Well researched, well written - a must read for all football fans! Matthew is the GOAT!
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