Guitar Lessons
A Life's Journey Turning Passion into Business
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Narrated by:
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Anthony Gettig
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By:
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Bob Taylor
About this listen
The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers. Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.
From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success.
Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.
©2011 Bob Taylor (P)2012 John Wiley & Sons, Inc.Listeners also enjoyed...
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- Surviving My Own Small Business
- By: Paul Downs
- Narrated by: Jonathan Hogan
- Length: 12 hrs and 28 mins
- Unabridged
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In 1986, fresh out of college, Paul Downs opened his first and last business: a small company that built custom furniture. With no idea how to run a business or how to build custom furniture, Downs spent a year teaching himself the business, and in 1987 he hired his first employee. That was when things got complicated.
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Just a story
- By Marsha on 12-31-15
By: Paul Downs
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
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People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
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How to Win at the Sport of Business
- If I Can Do It, You Can Do It
- By: Mark Cuban
- Narrated by: Charles Constant
- Length: 2 hrs and 8 mins
- Unabridged
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Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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Short and precise.
- By Mariam on 04-27-15
By: Mark Cuban
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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Midas Touch
- Why Some Entrepreneurs Get Rich - and Why Most Don't
- By: Robert T. Kiyosaki, Donald J. Trump
- Narrated by: John Dossett, Skipp Sudduth
- Length: 7 hrs and 42 mins
- Unabridged
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In the tradition of their number-one blockbuster Why We Want You to Be Rich, the all-star team of best-selling authors Donald Trump and Robert Kiyosaki reunites to teach listeners what it takes to be successful and influential entrepreneurs in Midas Touch. What makes some business owners wildly successful? What separates the entrepreneurs who build businesses from ones who just seem to create more work for themselves? Here are answers.
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Nothing New - But Great Motivational Speakers
- By Chad on 07-02-12
By: Robert T. Kiyosaki, and others
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
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100 Ways to Create Wealth
- By: Sam Beckford, Steve Chandler
- Narrated by: Steve Chandler
- Length: 8 hrs and 36 mins
- Unabridged
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These 100 eye-opening ways to create wealth are drawn from the author's successful careers, with many touching personal stories as well as stories and examples from the hundreds of clients these master coaches have advised. This book is chock full of ways to make money, deepen life's pleasure, increase personal wage-earning power, and start fresh entrepreneurial ideas right at home.
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A MUST HAVE!
- By Thomas on 10-31-08
By: Sam Beckford, and others
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Nothing to Lose, Everything to Gain
- How I Went from Gang Member to Multimillionaire Entrepreneur
- By: Ryan Blair, Don Yaeger
- Narrated by: Johnny Heller
- Length: 6 hrs and 59 mins
- Unabridged
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Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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I wouldn't read it again
- By Blahhhhhh on 01-07-13
By: Ryan Blair, and others
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Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- By: Jack Canfield, Mark Victor Hansen
- Narrated by: Alan Robertson
- Length: 8 hrs and 21 mins
- Unabridged
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Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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Great!
- By Anonymous User on 03-01-20
By: Jack Canfield, and others
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No More Mondays
- Fire Yourself -- And Other Revolutionary Ways to Discover Your True Calling at Work
- By: Dan Miller
- Narrated by: Dan Miller
- Length: 6 hrs and 43 mins
- Unabridged
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For everyone who dreads going to work on Monday mornings, inspiring advice on how to find fulfilling work in an uncertain age. Do you hate Mondays? If so, what's keeping you at your current job? If you said a steady paycheck and the promise of a secure retirement, then you're in for a big disappointment. In today's volatile economy, there is nothing safe about punching the clock for a job you hate.
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"No More Mondays"
- By Sandra on 03-09-09
By: Dan Miller
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Karmic Management
- What Goes Around Comes Around In Your Business and Your Life
- By: Geshe Michael Roach, Lama Christie McNally, Michael Gordon
- Narrated by: Geshe Michael Roach
- Length: 2 hrs and 28 mins
- Unabridged
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Traditional Eastern wisdom and real-life business experience come together in this brief and practical guide, which offers a step-by-step plan that will help readers adopt a more successful way of working and living. Karmic Management is a little book with a revolutionary message. It turns traditional business mentality on its head by stating simply that helping others become successful - suppliers, customers, even competitors - is the real key to success in life as well as in business.
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Loved it!
- By Ellen on 07-20-10
By: Geshe Michael Roach, and others
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It's Your Move
- My Million Dollar Method for Taking Risks with Confidence and Succeeding at Work and Life
- By: Josh Altman
- Narrated by: Josh Altman
- Length: 6 hrs and 2 mins
- Unabridged
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Josh "the Shark" Altman has achieved extraordinary success in a traditional industry and in the most competitive real estate market in the country - all without being "discovered" or catching the proverbial big break. He worked for it. He figured it out. He failed. He learned. He wrote his own script. The key to his success? Confidence - informed, intelligent, calculated confidence. Calculated confidence means training yourself in your chosen field, knowing it so well that you can trust your gut instincts to guide you toward the best possible option.
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Overall a good book but recommend a title change
- By Reginald on 06-19-18
By: Josh Altman
What listeners say about Guitar Lessons
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- David Reid
- 11-11-12
Great for anyone starting a manufacturing business
Would you consider the audio edition of Guitar Lessons to be better than the print version?
I purchased the Kindle version which was good. There were a number of things I went back to review easily on my Kindle. I also recently started adding notes to the audiobook in the Audible app (Android) because they sync with my Kindle. The new Whispersync for Voice feature, where you switch between reading on Kindle and listening on the Audible app without losing your place, has increased my listening.
What other book might you compare Guitar Lessons to and why?
Taylor shares his personal journey in detail, but leaves some of the business aspects to more vague generalizations. As someone who's starting an instrument business I would've appreciated his insight on managing cost, sourcing and importing materials, and managing dealer relationships. On the other hand, as a fan of Taylor Guitars and a life long student of guitar, I was impressed with Bob's commitment and passion to the art of guitar making. He's found a balance between hi-quality mass production and exceptional craftsmanship. I suppose a book from one of the popular celebrity chefs (Bobby Flay, Mario Battali) may be of some comparison.
What did you like about the performance? What did you dislike?
I liked the pace and tone. Some narrators can be too dramatic and focus on performing more than simple clarity and timing. Anthony did I nice job.
Was this a book you wanted to listen to all in one sitting?
Time permitting, I could have listened in one sitting. I was very eager to hear the details of the business. When that seemed less of a priority in the story my reading slowed.
Any additional comments?
I'd like to see Audible publish more titles related to the music business. I know there are a number of biographies currently available on Kindle that are not on Audible.
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- Jason Bee
- 06-18-12
Bob Taylor is my new hero!
Where does Guitar Lessons rank among all the audiobooks you’ve listened to so far?
Guitar Lessons is one of my favorite audiobooks ever.
What was one of the most memorable moments of Guitar Lessons?
The entire story was fascinating and inspiring, but "Sticking our Necks Out", about the innovations Taylor made in guitar necks, and "Making our Case", about Bob's decision to have the company start making its own cases, were my favorites.
What does Anthony Gettig bring to the story that you wouldn’t experience if you just read the book?
Gettig captured a lot of Bob's enthusiasm and passion for his business. He mispronounced "La Jolla" though.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
I found myself smiling throughout the book and laughed a few times. It was one of those that had me taking the long way and listening in the garage. The hours flew by!
Any additional comments?
Bob's story is a great testimony to the value of vocational education in our public schools. He's one of the most successful craftsmen of his generation, a man who literally changed the way guitars are made and marketed, and he got his start taking shop classes at his public junior high and high schools in San Diego.
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- Shane Hamiton
- 11-01-17
Good read for guitar lovers
If you're interested in guitar making and how to run a business this is a good book. I would have liked it if the author read it but the reader does a fine job. AUDIBLE 20 REVIEW SWEEPSTAKES ENTRY
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- Anonymous User
- 06-05-21
Engineering Taylor Guitar
If you love to play guitar. You will love to read how guitar changes throughout each generations. From acoustic to electric guitar, you will learn that acoustic Taylor guitars still have good sound with enhanced to electric amplifiers. You have more choices to understand why Taylor guitar is still top notch.
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- Jonathan Wilson
- 02-10-18
Essential reading; chapter 8 could be textbook!
If you could sum up Guitar Lessons in three words, what would they be?
Essential Luthier Listening
What did you like best about this story?
I am familiar with Bob's story as I have followed his career and even sold his guitars and hosted Taylor workshops for a season in my career. (Full disclosure, I am a professional instrument builder). In my experience, even those who are not fans of his guitars have great respect for the man, what he pulled off in one of the toughest industries to make a profit (I know of), his dogged perseverance, and willingness to improve every step of the way. Beside that, he is genuinely a good guy! My take away is chapter 8 where he gets an aha moment about batching: "Would you rather have one finished guitar or 10 unfinished guitars?" (tying up cash flow, the bane of many serial builders).
Would you listen to another book narrated by Anthony Gettig?
Narration was good, not great. Pronouncing La Jolla as "La-joe-la". (There were a few more that were annoying). Anthony's voice over voice is good and upbeat though! Here is a case where I wish the Author did the actual narration. Bob is a soft spoken shy person, but that may have worked much better here. Too bad! Hope he takes a crack at it for a later "Bob himself" edition!
If you were to make a film of this book, what would the tag line be?
"Figuring it out" "One guitar at a time" but I propose that he does an expanded textbook seminar of chapter 8 of the same title (Audible chapter 9). In that chapter, he touches on workflow concepts that plague many a guitar builder and even other businesses could learn from it too. (The fallacies of "Batching") If Bob did a workshop/seminar expanding on that chapter, I know I would go!
Any additional comments?
I have always found the story of Taylor guitars inspiring. People know them as one of the great American guitar manufacturers. What they don't know is the backstory of how they survived, indeed, overcame the trails and vicissitudes most would have quit at. Anybody entering this brutally difficult to profit from business (or any, for that matter) would do well to check this book out!
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- Vic
- 05-07-12
Good story and light business advice
Where does Guitar Lessons rank among all the audiobooks you’ve listened to so far?
This was an easy listen, and very memorable.
What did you like best about this story?
I appreciate the fact that he speaks openly about his shortcomings and his successes.
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- Stephen T. Holland
- 06-03-17
Good guitar; dull story
Bob Taylor has so much to be proud of in building a great guitar business. The story, though, is more about how great is the business. Dull...
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