Hit 'Em Where It Hurts
How to Save Democracy by Beating Republicans at Their Own Game
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Narrated by:
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Rachel Bitecofer
About this listen
A radical, urgent plan for how the Democratic Party and its supporters can win elections at one of the most pivotal moments in the history of our nation’s democracy
“Bitecofer hits hard against the GOP tactics of fear and anger and the Democrats’ status quo narratives around political engagement and winning elections.”—Michael Steele, former RNC chair
Why do Democrats fail to win voters to their side, and what can they do to develop new winning political strategies—especially as the very fate of democracy hangs in the balance in 2024? Too often the carefully constructed, rational arguments of the Left meet a grisly fate at the polls, where voters are instead swayed by Republican candidates hawking anger, fear, and resentment. Only when Democrats are handed an overwhelming motivational issue—like the Supreme Court’s 2022 Dobbs decision overturning Roe v. Wade—have they found a way to counter this effect.
Political scientist and strategist Rachel Bitecofer came to prominence after predicting the size (to the seat) of the Democrats’ rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful concept—negative partisanship, or the idea that voters, even most so-called independents, don’t vote for their candidate so much as they vote against their candidate’s opponent. Seen through this lens, Hit ’Em Where It Hurts is a deep dive into the Republicans’ own playbook, sharing how Democrats can turn the Right’s own tactics against them. The way for Democrats to wage—and win—electoral war, Bitecofer writes, is to present themselves as “brand ambassadors for freedom, health, wealth, safety, and common sense,” the very opposite of the extremist, freedom-fearing Right. This is a last-ditch effort to armor democracy while there is still time to save and strengthen it against hijacking by a small minority of ideologues.
As America careens into the election cycle that will determine its democratic future, Hit ’Em Where It Hurts is the book for any Democrat who has ever banged their head against a wall when obvious reasoning failed to sway voters over to their side. This guide is a lifeline to save American democracy in its darkest hour.
©2024 Rachel Bitecofer and Aaron Murphy (P)2024 Random House AudioListeners also enjoyed...
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Critic reviews
“From her unprecedented prediction of the Democratic Party’s Blue Wave in 2018 to her insightful strategies in Hit ’Em Where It Hurts, Rachel Bitecofer hits hard against the GOP tactics of fear and anger and the Democrats’ status quo narratives around political engagement and winning elections. Democrats and Republicans who care about democracy would be wise to pay attention to her work!”—Michael Steele, former RNC chair
“Straight up with no chaser—this book is a must-read for any Democratic Party official, candidate, or consultant. Rachel Bitecofer has her finger on the pulse of how Democratic Party campaigns must evolve to respond forcefully to this era of hyper-partisanship! To protect democracy and elect pro-democracy candidates, we must go on offense, and this book is the guide to do just that!”—Jaime Harrison, DNC chair
“Hit ’Em Where It Hurts is a road map for how Democrats can compete for the hearts and minds of the American electorate in a polarized world. From the hard truth about American voters’ interest in politics to the strategy for creating wedge campaigns, this is the must-have guide for 2024 and beyond.”―Celinda Lake, pollster, political strategist, co-author of What Women Really Want
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I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
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I spent $24,000 in 4 months
- By B.M. on 10-06-18
By: G. L. Lambert
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The Last Days of Cabrini-Green
- By: Ben Austen, Harrison David Rivers
- Narrated by: Ben Austen, Patina Miller, Harry Lennix, and others
- Length: 3 hrs and 32 mins
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In 1992, the deadliest year in Chicago’s history, seven-year-old Dantrell Davis was shot and killed in front of his elementary school inside the public housing complex Cabrini-Green. What happened to Dantrell led to a truce among Chicago’s gangs, but it also ignited a national panic about poverty and violence in America’s cities. Dantrell’s name would soon be used to demolish all of Chicago’s high-rise public housing, displacing tens of thousands of low-income families.
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Chicago Housibg
- By Ruby on 11-21-24
By: Ben Austen, and others
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MOVE: The Untold Story of an American Tragedy
- By: Curtis Bryant, Kevin Arbouet
- Narrated by: Tariq Trotter
- Length: 5 hrs and 19 mins
- Original Recording
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This searing audio documentary brings listeners deep inside the unforgettable story of MOVE, gaining unprecedented access to surviving MOVE members, elected officials from the era, eyewitnesses, and historians to create an indelible portrait of an American tragedy.
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Balanced Examination of History
- By James Peacock on 08-14-24
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The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
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Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- By: Scott Lewis
- Narrated by: Madison Niederhauser, Oliver Hunt
- Length: 31 hrs and 37 mins
- Unabridged
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
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The Strange Death of Europe
- Immigration, Identity, Islam
- By: Douglas Murray
- Narrated by: Robert Davies
- Length: 12 hrs and 17 mins
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The Strange Death of Europe is a highly personal account of a continent and culture caught in the act of suicide. Declining birth rates, mass immigration, and cultivated self-distrust and self-hatred have come together to make Europeans unable to argue for themselves and incapable of resisting their own comprehensive alteration as a society and an eventual end.
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Fear-mongering
- By Kat Cat on 01-22-19
By: Douglas Murray
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In 1981, a young lawyer, fresh out of Harvard law school, joined the Reagan administration’s Department of Justice, taking up a cause that had been fomenting in Republican circles for over a decade by that point. From his perch inside the Reagan DOJ, this lawyer would attempt to bring down one of the defining pieces of 20th century legislation—the Voting Rights Act. His name was John Roberts.
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Pedagogy of the Oppressed: 50th Anniversary Edition
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First published in Portuguese in 1968, Pedagogy of the Oppressed was translated and published in English in 1970. Paulo Freire's work has helped to empower countless people throughout the world and has taken on special urgency in the United States and Western Europe, where the creation of a permanent underclass among the underprivileged and minorities in cities and urban centers is ongoing. This 50th anniversary edition includes an updated introduction by Donaldo Macedo, a new afterword by Ira Shor, and many inspirational interviews.
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Autocracy, Inc.
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From the Pulitzer-prize winning, New York Times bestselling author, an alarming account of how autocracies work together to undermine the democratic world, and how we should organize to defeat them.
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Everyone should read!
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New Cold Wars—the latest from the Pulitzer Prize-winning journalist and bestselling author of The Perfect Weapon David E. Sanger—is a fast-paced account of America’s plunge into simultaneous confrontations with two very different adversaries. For years, the United States was confident that the newly democratic Russia and increasingly wealthy China could be lured into a Western-led order that promised prosperity and relative peace—so long as they agreed to Washington’s terms. By the time America emerged from the age of terrorism, it was clear that this had been a fantasy.
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Gives many insights into our new Cold Wars
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What listeners say about Hit 'Em Where It Hurts
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- J. Rader
- 08-12-24
Rachel makes what some would call boring interesting
This book is a wealth of knowledge on how our politics got to where they are today. It's easy to listen to or read. And I enjoy hearing Rachel say "error" or "erreh" among other words.
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- RC Davis
- 03-12-24
Essential reading for freedom-loving Americans, especially Democrats
Rachel brilliantly breaks down the how and why for the need to strengthen Democratic messaging during this critical time in our country. There is only one party that is currently focused on supporting the ideals and the rule of law that this country was founded on - the Democratic party. Rachel's book illuminates how this fact can be better communicated to those with differing views and more importantly to those who are apathetic to politics in general. This is no time to leave potential voters or low information voters on the sidelines or in the dark. Thanks for writing this playbook. I am hopeful that more Democrats take up this advise and fight fire with fire for the sake of our beloved democratic republic.
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1 person found this helpful
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- David Hume Lindsay
- 05-15-24
Important info for concerned dem leaners
An absolutely important read for democrat leaners who lament why they consistently fall short despite routinely leading polls on issues. Blunt and to the point.
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- WW
- 03-08-24
My Kind Of Democrat!!!!!
Finally, a person who speaks to me about our democracy!!! A Civics lesson in an easy to understand way that speaks to us regular Americans... Start to finish, an Absolutely Amazing Book!!!!
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- Mich112
- 11-16-24
Finally, a dem that understands power
A clear-eyed, world as it is, analysis of dem political weaknesses AND clear realistic recommendations. Kudos to Rachel.
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- Jo Green
- 03-18-24
Changing strategies to win.
Options to change the discourse and call out lies. I enjoyed this. I am going to listen again.
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- Kim
- 03-27-24
Actions doable by everyone
The time went fast as the author reads her practical handbook to win in November and save democracy.
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- Amazon Customer
- 06-26-24
Fighting for Democracy. Fighting for Freedom!
Republicans are taking away our freedom. This is “How” we fight back. I’m retired military and civil service. After 43 years I thought my fighting for the USA was done and I could just enjoy my retirement. Sadly, I was wrong. I now have to fight harder than ever. This book is the playbook we need.
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- Sharyl K.
- 02-22-24
The honesty
Thank you for writing this book. I shared the audible link with my Facebook friends and family.
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2 people found this helpful
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- Ron Murphy
- 04-30-24
Every Democrat should read this!!
The politics of the previous decades no longer work. We MUST meet Republicans head to head in their plan to make us look bad no matter how pathetic the claim. They constantly brand us with their bad behaviors and with a consolidated echo chamber it sticks to us.
Republican voters think WE are dividing the country when it’s their playbook.
Republican voters think WE are blocking progress in house and senate when it’s totally their fault.
Republican voters think Biden has NO accomplishments when was Trump who diff nothing but go to rallies while in the White House.
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