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Honor Thy Label
- Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain
- Narrated by: Kiff VandenHeuvel
- Length: 12 hrs and 14 mins
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Publisher's summary
“A compelling story about the kind of moral, life-giving decisions that businesses can make to do good while doing well.” (Mark Bittman, author of Animal, Vegetable, Junk)
What's in a label? For Dr. Bronner's, more than ingredients or intentions - it spells out an ethical commitment to fairness and sustainable growth, uniting consumers and companies worldwide.
Dr. Bronner’s Magic Soaps are renowned for their dense product labels (“All-One!”) and the curious tingling of peppermint. But how did this unusual natural soap transform the small print into soaring sales - inspiring customer loyalty not just with lather, but with good clean business?
In Honor Thy Label, Dr. Bronner’s head of Special Operations, Gero Leson, reveals the inside story of how a little-known family-run soap company grew from countercultural roots to create a revolutionary fair trade and organic supply chain from the ground up - and rode the waves of popular demand without losing sight of the process. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, in Sri Lanka, Ghana, India, and beyond, Leson demystifies the process of building and scaling ethical production. And he proves that if done right, the results ripple outward to benefit customers, communities, and the environment we share.
Told with spirit and conviction, Honor Thy Label invites socially conscious entrepreneurs and shoppers on a journey to break the boundaries of production with the pioneers of socially just business - spreading Dr. Bronner’s radical vision of simple ingredients with cosmic impact.
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“People often ask us if there are any companies Patagonia looks up to. We’re proud to stand shoulder to shoulder with Dr. Bronner’s for the work they’ve done to pioneer a socially and environmentally responsible supply chain. For the past fifteen years their special ops chief, Gero Leson, has spearheaded these efforts. His new book is required reading for those who are serious about transforming business to help save our home planet.” (Yvon Chouinard, founder of Patagonia and author of Let My People Go Surfing)
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“Dr. Bronner’s is a comet of light proving that a business can be a powerful and positive force. Gero Leson illuminates how the brand focuses that trail of light on ecological and social issues important to all of humanity around the globe.” (Jeff Moyer, executive director of Rodale Institute)
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Story
Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs.
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Highly Recommend
- By Laura on 02-22-20
By: Bartow J. Elmore
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The Prosperity Paradox
- How Innovation Can Lift Nations out of Poverty
- By: Clayton M. Christensen, Efosa Ojomo, Karen Dillon
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 37 mins
- Unabridged
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Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times best-seller How Will You Measure Your Life, and coauthors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity and offers a groundbreaking solution for true and lasting change.
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Simplistic, lack of insights
- By D. Cameron on 05-24-21
By: Clayton M. Christensen, and others
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Enough
- Why the World's Poorest Starve in An Age of Plenty
- By: Roger Thurow, Scott Kilman
- Narrated by: Tavia Gilbert
- Length: 11 hrs and 50 mins
- Unabridged
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For more than 30 years, humankind has known how to grow enough food to end chronic hunger worldwide. Yet while the Green Revolution succeeded in South America and Asia, it never got to Africa. More than 9 million people every year die of hunger, malnutrition, and related diseases every yearmost of them in Africa and most of them children. More die of hunger in Africa than from AIDS and malaria combined. Now, an impending global food crisis threatens to make things worse.
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It's Time For Us To Be More Compassionate
- By James on 07-18-10
By: Roger Thurow, and others
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Organic Manifesto
- How Organic Food Can Heal Our Planet, Feed the World, and Keep Us Safe
- By: Maria Rodale, Eric Scholsser - foreword
- Narrated by: Coleen Marlo
- Length: 5 hrs and 17 mins
- Unabridged
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Drawing on findings from leading health researchers as well as conversations with both chemical and organic farmers from coast to coast, Maria Rodale irrefutably outlines the unacceptably high cost of chemical farming on our health and our environment. She traces the genesis of chemical farming and the rise of the immense companies that profit from it, bringing to light the government's role in allowing such practices to flourish.
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those in power must read and work upon it.
- By Jaktip on 12-20-17
By: Maria Rodale, and others
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The Well-Tempered City
- What Modern Science, Ancient Civilizations, and Human Nature Teach Us About the Future of Urban Life
- By: Jonathan F. P. Rose
- Narrated by: Barry Abrams
- Length: 14 hrs and 18 mins
- Unabridged
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Cities are birthplaces of civilization; centers of culture, trade, and progress; cauldrons of opportunity - and the home of 80 percent of the world's population by 2050. As the 21st century progresses, metropolitan areas will bear the brunt of global megatrends such as climate change, natural resource depletion, population growth, income inequality, mass migrations, and education and health disparities, among many others.
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The best way to save the future is to look at the past
- By Kate on 10-01-22
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The Dragon's Gift
- The Real Story of China in Africa
- By: Deborah Brautigam
- Narrated by: Pam Ward
- Length: 14 hrs and 45 mins
- Unabridged
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In the last few years, China's aid program has leapt out of the shadows. But China's tradition of secrecy about its aid fueled rumors and speculation, making it difficult to gauge the risks and opportunities provided by China's growing embrace. This well-timed book, by one of the world's leading experts, provides the first comprehensive account of China's aid and economic cooperation overseas. Deborah Brautigam tackles the myths and realities, explaining what the Chinese are doing, how they do it, how much aid they give, and how it all fits into their "going global" strategy.
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The Book Is Too Much To Digest
- By DING MING YING 丁明英 on 05-15-20
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A Revolution Down on the Farm
- The Transformation of American Agriculture since 1929
- By: Paul K. Conkin
- Narrated by: Kevin Pierce
- Length: 11 hrs and 7 mins
- Unabridged
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Humans have been farming for thousands of years, and yet agriculture has undergone more fundamental changes in the past 80 years than in the previous several centuries. In 1900, 30 million American farmers tilled the soil or tended livestock; today there are fewer than 4.5 million farmers who feed a population four times larger than it was at the beginning of the century.
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Excellent review of farming history in US
- By Joanne on 01-26-14
By: Paul K. Conkin
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Vanishing Frontiers
- The Forces Driving Mexico and the United States Together
- By: Andrew Selee
- Narrated by: Kevin Stillwell
- Length: 9 hrs and 3 mins
- Unabridged
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There may be no story today with a wider gap between fact and fiction than the relationship between the United States and Mexico. Through portraits of business leaders, migrants, chefs, movie directors, police officers, and media and sports executives, Andrew Selee looks at this emerging Mexico, showing how it increasingly influences our daily lives in the United States in surprising ways - the jobs we do, the goods we consume, and even the new technology and entertainment we enjoy.
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A mandatory read, now more than ever
- By Haydon Hill on 08-04-19
By: Andrew Selee
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The Third Industrial Revolution
- How Lateral Power Is Transforming Energy, the Economy, and the World
- By: Jeremy Rifkin
- Narrated by: Kevin Foley
- Length: 12 hrs and 23 mins
- Unabridged
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Author Jeremy Rifkin presents an insider's account of the next great economic era: the Third Industrial Revolution, when a new ethic of sustainability will revolutionize the world we live in.
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Lamenting "The Third Industrial Revolution"
- By Joshua Kim on 05-01-12
By: Jeremy Rifkin
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Freedom Farmers
- Agricultural Resistance and the Black Freedom Movement
- By: Monica M. White, LaDonna Redmond - with
- Narrated by: Monica M. White
- Length: 5 hrs and 4 mins
- Unabridged
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In May 1967, internationally renowned activist Fannie Lou Hamer purchased 40 acres of land in the Mississippi Delta, launching the Freedom Farms Cooperative (FFC). Life on the cooperative farm presented an alternative to the second wave of northern migration by African Americans - an opportunity to stay in the South, live off the land, and create a healthy community. Freedom Farmers expands the historical narrative of the Black freedom struggle to embrace the work, roles, and contributions of Southern Black farmers and the organizations they formed.
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HEROIC & WISE COOPERATION TO STAY WITH THE LAND
- By @THEROOTMATTERS on 04-25-21
By: Monica M. White, and others
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Animal, Vegetable, Junk
- A History of Food, from Sustainable to Suicidal
- By: Mark Bittman
- Narrated by: Mark Bittman
- Length: 12 hrs and 53 mins
- Unabridged
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The story of humankind is usually told as one of technological innovation and economic influence—of arrowheads and atomic bombs, settlers and stock markets. But behind it all, there is an even more fundamental driver: Food. In Animal, Vegetable, Junk, trusted food authority Mark Bittman offers a panoramic view of how the frenzy for food has driven human history to some of its most catastrophic moments.
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Mostly Junk
- By Daniel Ducat on 05-22-21
By: Mark Bittman
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Coffeeland
- One Man's Dark Empire and the Making of Our Favorite Drug
- By: Augustine Sedgewick
- Narrated by: Jason Culp
- Length: 14 hrs and 56 mins
- Unabridged
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Coffee is an indispensable part of daily life for billions of people around the world - one of the most valuable commodities in the history of global capitalism, the leading source of the world's most popular drug, and perhaps the most widespread word on the planet. Augustine Sedgewick's Coffeeland tells the hidden and surprising story of how this came to be, tracing coffee's 500-year transformation from a mysterious Muslim ritual into an everyday necessity.
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Unfortunately
- By Brian on 06-06-20
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China, Inc.
- By: Ted C. Fishman
- Narrated by: Alan Sklar
- Length: 13 hrs and 38 mins
- Unabridged
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China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.
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Just read the Amazon reviews befor buying it ...
- By Dan on 08-10-05
By: Ted C. Fishman
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Chocolate Wars
- The 150-Year Rivalry Between the World's Greatest Chocolate Makers
- By: Deborah Cadbury
- Narrated by: Deborah Cadbury
- Length: 13 hrs and 1 min
- Unabridged
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With a cast of characters that wouldnt be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world.
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The World of Chocolate
- By Jean on 11-05-14
By: Deborah Cadbury
What listeners say about Honor Thy Label
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Alec
- 01-19-22
Awesome Self-Profile of this company
I've always been intrigued and slightly confused by the cryptic and slightly "crazy" message printed on Dr. Bronners products. This book explains the origins of that and SO much more. I was surprised at the many elements and examples of libertarianism throughout the book. I think they could have gotten their message across in less than 12 hours, though. I would suggest this as a must read for anyone interested in business/economics that is also environmentally conscious. Takes a bit of dedication (and brand loyalty) to get through some of the longer chapters though
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- Anonymous User
- 03-18-21
True to form - great book, v long
If you have ever read a Dr. Bronner's label, you'll know this is a wordy bunch. The book is VERY good, and offers a lot to think about for SBOs but very wordy.
What a great story though! Thank you for your commitment to the value and transparency throughout your brand
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1 person found this helpful
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- Erik Foley
- 05-03-21
Excellent, detailed, behind the scenes account
It’s rare to get an insider to write a book like this because they are always too busy doing the work to write about it, lack interest or perhaps aren’t good writers. Gero Leson and the leadership at Dr Bronners have done the world a big favor by writing down and making accessible what they are doing to create a responsible company with an ethical supply chain.
Honor Thy Label joins other books in this tradition like Force of Nature about Walmart, The Real Scoop about Ben & Jerry’s, Midcourse Correction about Interface, and the Battle to do Good about McDonalds.
Honor Thy Label shows that building an ethical supply chain is hard-work requiring total leadership commitment over the long-term, deep humility to learn about the local culture and economy, and operational excellence.
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