Let My People Go Surfing
The Education of a Reluctant Businessman - Including 10 More Years of Business Unusual
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Narrated by:
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Christopher Grove
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Yvon Chouinard
About this listen
In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life - a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
With a preface to the second edition, introduction, and epilogue read by the author.
©2016 Yvon Chouinard (P)2016 Penguin AudioListeners also enjoyed...
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- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
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Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- By: Bob Andelman, Howard Stoeckel
- Narrated by: Dana Hickox
- Length: 6 hrs and 12 mins
- Unabridged
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Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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Great outline for success at anything...
- By Friend on 09-29-15
By: Bob Andelman, and others
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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Living in the Long Emergency
- Global Crisis, the Failure of the Futurists, and the Early Adapters Who Are Showing Us the Way Forward
- By: James Howard Kunstler
- Narrated by: David de Vries
- Length: 9 hrs and 47 mins
- Unabridged
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In his 2005 book, The Long Emergency, James Howard Kunstler described the global predicaments that would pitch the USA into political and economic turmoil in the 21st century - the end of affordable oil, climate irregularities, and flagging economic growth, to name a few. Now, he returns with a book that takes an up-close-and-personal approach to how real people are living now - surviving The Long Emergency as it happens.
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Please Read Before Buying
- By K. Skoog on 05-12-20
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Lentil Underground
- Renegade Farmers and the Future of Food in America
- By: Liz Carlisle
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 23 mins
- Unabridged
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The story of the "Lentil Underground" begins on a 280-acre homestead rooted in America's Great Plains: the Oien family farm. Forty years ago, corporate agribusiness told small farmers like the Oiens to "get big or get out." But 27-year-old David Oien decided to take a stand, becoming the first in his conservative Montana county to plant a radically different crop: organic lentils. Unlike the chemically dependent grains American farmers had been told to grow, lentils make their own fertilizer and tolerate variable climates, so their farmers aren't beholden to industrial methods.
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Fingers on the pulse of sustainable ag
- By shakinfist on 06-30-20
By: Liz Carlisle
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Kook
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Narrator....
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Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
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This book is poison for new entrepreneurs
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The election of Donald Trump is a dangerous escalation in a world of cascading crises. Trump's vision - a radical deregulation of the US economy in the interest of corporations, an all-out war on "radical Islamic terrorism", and sweeping aside climate science to unleash a domestic fossil fuel frenzy - will generate wave after wave of crises and shocks to the economy, to national security, to the environment.
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Great story, TERRIBLE narrator
- By Audio Engineer on 11-09-17
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What listeners say about Let My People Go Surfing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Colin
- 10-03-16
From the Heart
I have a lot of respect for Yvonne Chouinard. He lived an amazing life and was mindful the entire way. after listening I yearn to climb mountains, to work in such an amazing company as Patagonia, to start an organic farm, and to practice Civil Disobedience. To think about life and put your thoughts to action.
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- Jim
- 10-12-17
Excellent!
Chouinard delivers a message for our times that all should read. He shows us a new path.
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- Charles
- 03-24-21
A most listen
I have well over 100 books in my library, many of them non-fiction. This book is the best among all of them. It's message will stick with me for a long time.
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- Kyle
- 10-11-20
Be the change
Lots of good reminders and lessons for all those in leadership positions.
Be the change you want to see.
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- Tarquin
- 07-14-20
Let's be better
As a new entrepreneur, the philosophies and principals outlined here inspire me to build a better and more sustainable world
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- J. Smith
- 09-23-20
Among the best books of founders
A window into the mind of Patagonia’s founder. Solid brand. Solid company. Pretty honest view from his perspective.
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- Brian Sachetta
- 11-13-20
Great lessons on business and morality
I’ve always been a fan of Patagonia’s brand, so I figured I’d finally pick this one up. I honestly didn’t know anything else about the book at the time. In the end, what I found was a wonderful read on consumerism, business, morals, and responsibility.
The book starts by talking about how Patagonia got its start as well as how it operates. It’s clear that the company’s values are super solid — they've remained private all these years simply so they can focus on their mission of saving the planet (rather than focusing on the bottom line).
In the second half of the book, the author turns toward climate change and how consumerism runs in direct conflict with it. As he states, when we treat our possessions as if they can easily be discarded, it’s not long before we look at the earth in the same fashion.
Thus, much of the second half of the book features explanations on how to cut one’s carbon footprint and live in a way that's more conscious / that promotes the health of the planet. The author really calls out other companies and consumers here, saying that we need to start putting our money where our mouths are. We need to analyze where everything we buy comes from and cut out the products that are most hazardous to our planet.
Of course, the subject of climate change is a scary one, so any book that focuses on it can become something of a frightening read. Here, however, I think the author toes the line between calls for action and hysteria nicely. After reading, it’s hard to not feel called to action.
I really admire Chouinard both for this work and how he runs his company. Moreover, I recommend that just about everyone pick up this book.
-Brian Sachetta
Author of “Get Out of Your Head”
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- Elan Sun Star
- 05-26-19
Brilliant / insightful/ visionary/ qualitative!!
I have followed Yvon's work and books for many years .
Each book is a research mine of data and factual stories and success principles
as well as the most important asset, comment sense and environmental foundations that are for the right reason using the right technology and principles.
Principles sums up the ethics and the actual commitments that Chouinard and his teams (plural) have co created which in turn have beneficial repercussions in the ecology and economy and our future planet and sustainable lifestyle..
I am best friends with many of Yvon's best friends here in Hawaii and I see in the amm this faith that what we do has a definite impact on society in the long tern and increasingly on the environment and business evolution in the short and long term
We don't have an option to choose any other path than commitment to a multi platformed diversity of comprehensive solutions which are sustainable and economically viable
I would love to see all of Yvon's books make it to audio format.
Bravo Master!
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- Anonymous User
- 03-16-19
Best book I ever read
Open my heart and mind for our world problems and difficulties.
We should all listen this book.
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- Ira
- 02-17-23
Very Informative
If you care about our planet and our children’s future listen to this book and make a change, even if it’s a small one.
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