How Not to Start a Backpack Company
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Narrated by:
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Jason McCarthy
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Emily McCarthy
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By:
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Jason McCarthy
About this listen
Business, war, love, and a world-traveling chocolate Lab named Java all converge on a 10,000 mile road trip taken by a former Green Beret trying to build something meaningful in America - but not yet knowing how to do it.
Great businesses don't always have great starts. In the summer of 2010, Green Beret Jason McCarthy was going through a divorce, separating from the military, and struggling with money issues. He used his new company, GORUCK, as an excuse to drive to all lower 48 states with his dog, Java, to meet people and get into adventures, while searching for how to rebuild in America.
How Not to Start a Backpack Company is about losing your way, losing the love of your life, and finding your way back to both - the hard way. It's an intimate and raw look at the personal struggles that almost killed GORUCK long before it became a $100 million company. And above all, it's a story of the importance of chasing your dreams with everything you got, no matter the cost.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2020 Jason Jerome McCarthy (P)2020 Jason Jerome McCarthyListeners also enjoyed...
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Story
When Edmund Hillary first conquered Mt. Everest, Sherpa Tenzing Norgay was at his side. Indeed, for as long as Westerners have been climbing the Himalaya, Sherpas have been the unsung heroes in the background. In August 2008, when eleven climbers lost their lives on K2, the world’s most dangerous peak, two Sherpas survived. They had emerged from poverty and political turmoil to become two of the most skillful mountaineers on earth. Based on unprecedented access and interviews, Buried in the Sky reveals their astonishing story for the first time.
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Sherpas, The True Unsung Heroes
- By Kathy in CA on 07-26-15
By: Peter Zuckerman, and others
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Vagabonding
- An Uncommon Guide to the Art of Long-Term World Travel
- By: Rolf Potts
- Narrated by: Rolf Potts
- Length: 4 hrs and 9 mins
- Unabridged
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Vagabonding is about taking time off from your normal life - from six weeks to four months to two years - to discover and experience the world on your own terms. Veteran shoestring traveler Rolf Potts shows how anyone armed with an independent spirit can achieve the dream of extended overseas travel.
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I wanted to love this book...
- By Scott Shepherd on 10-10-16
By: Rolf Potts
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Neither Here nor There
- By: Bill Bryson
- Narrated by: William Roberts
- Length: 9 hrs and 10 mins
- Unabridged
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In Neither Here nor There Bill Bryson brings his unique brand of humour to bear on Europe as he shoulders his backpack, keeps a tight hold on his wallet, and journeys from Hammerfest, the northernmost town on the continent, to Istanbul on the cusp of Asia.
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Authentic Bryson, but that might be the problem
- By M. Craft on 08-12-14
By: Bill Bryson
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Mother of God
- An Extraordinary Journey into the Uncharted Tributaries of the Western Amazon
- By: Paul Rosolie
- Narrated by: Jonathan Yen
- Length: 11 hrs and 27 mins
- Unabridged
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For fans of The Lost City of Z, Walking the Amazon, and Turn Right at Machu Picchu comes naturalist and explorer Paul Rosolie’s extraordinary adventure in the uncharted tributaries of the Western Amazon - a tale of discovery that vividly captures the awe, beauty, and isolation of this endangered land and presents an impassioned call to save it.
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This whole book is B.S.
- By bob fields on 09-30-18
By: Paul Rosolie
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Where's the Next Shelter?
- By: Gary Sizer
- Narrated by: Gary Sizer
- Length: 11 hrs and 10 mins
- Unabridged
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Where's the Next Shelter? is the true story of three travelers on the Appalachian Trail, a 2,000-mile hike that stretches from Georgia to Maine, told from the perspective of Gary Sizer, a seasoned backpacker and former marine who quickly finds himself humbled by the endeavor. If you long for the horizon or to sleep under the stars, then come along for the hike of a lifetime. All you have to do is take the first step.
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If You Liked AWOL, You'll Like This
- By Rebecca on 06-02-16
By: Gary Sizer
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The Longest Silence
- A Life in FIshing
- By: Thomas McGuane
- Narrated by: L.J. Ganser
- Length: 13 hrs and 9 mins
- Unabridged
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From the highly acclaimed author of Ninety-two in the Shade and Cloudbursts comes a collection of alternately playful and exquisite essays—including seven collected here for the first time—borne of a lifetime spent fishing.
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Narrator had to catch a train
- By Brandon Taff on 01-11-23
By: Thomas McGuane
What listeners say about How Not to Start a Backpack Company
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- KEITH C MCCABE
- 05-03-21
Excellent book
Awesome Audible book! Raw and honest with past emails and journal entries read by Jason and Emily. Jason goes into detail on challenges he faced and overcoming those obstacles by never giving up on his vision of Go Ruck. God Bless Java!!!
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1 person found this helpful
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- SRBPJ
- 04-13-21
IMPRESSIVE
I felt stupid at first because I just went off of the title and was ecstatic when I realized what it was about. Owning a TON of this gear I have often wondered who what when where HOW. This guy is amazing and the organization and complete layout as documented in this book is just awesome. Even emotional at times, especially at the end. Damn good stuff, HIGHLY RECOMMEND. I also highly recommend the gear, it is as tough as it gets, versatile, and the customer service is old school. I would even work for this company if given the opportunity. Very happy I bought this title
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2 people found this helpful
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- abette
- 08-17-24
the authenticity and narrative. telling story to a friend
this book makes you cry with happiness and sadness. I loved that the author narrated. actually chuckles, and how through him. I came to love all the people and animals in his life.
a beautiful story, a beautiful story of someone’s imperfect life who touched my heart. every time i ruck I’ll think of him and will likely get all my gear just because of his story
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- Max
- 02-07-24
Awesome and refreshingly Genuine Story
I felt that the story was 100% genuine. gave nothing you didn't need and provided everything to make it feel whole. There were definitely some raw moments, which amplified the sincerity.
Special Forces, turned Nomad +dog , turned CEO who sells Backpacks so he can cruise around and put on awesome events to push and uplift the human condition. Thats honorable, in my book.
Answered alot of questions is had about GoRuck itself, humanized the company, made me feel that it really isn't just about money and profits.
Got my first Basic Challenge in 2 months, pretty stoked to be a part of this thing. good goals, good hope. good story.
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- scott
- 10-06-24
Great Story Telling
The author provides a captivating story, told through journal entries from a single summer, that also serves as the foundation upon which the community is built. I appreciated the honest and raw accounts of the author's life experiences that highlight no success is gained with failure and the desire to try again.
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- Mtnberg
- 07-07-21
left me wanting more
A grounding type of story, not what I expected, but good none the less. Would recommend for someone wanting to hear some real life stories.
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- Corey McDaniel
- 10-28-24
Great Book
Been using my GR-1 for years. It’s cool to hear the backstory behind such a good bag. I’ve out thousands and thousands of miles in using my bag over the years. Thanks for all you guys do
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- todd shaffer
- 10-16-21
fantastic
so glad I could find this book on audible. a physical copy is impossible to find now
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- Jeremiah
- 06-19-21
Wonderful glimpse into one mans life
This story resonated with much of mine own and I appreciate the way the author presented it. It’s an open look into a difficult time in his life and I was captivated by the honesty and rawness of his adventure. The growth of a man and a company both in unexpected ways was a pleasure to follow.
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2 people found this helpful
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- Amazon Customer
- 07-06-21
Great Book
Great Book shows the girt, hardwork and human struggles it takes to make it work in life and in business.
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1 person found this helpful