
I Want My MTV
The Uncensored Story of the Music Video Revolution
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Narrated by:
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Luke Daniels
About this listen
Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"?
Remember when all you wanted was your MTV?
It was a pretty radical idea - a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.
I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business.
Featuring interviews with nearly 400 artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.
©2012 Craig Marks and Rob Tannenbaum (P)2012 Brilliance Audio, Inc.Listeners also enjoyed...
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Story
When first published to celebrate the 30th anniversary of Saturday Night Live, Live from New York was immediately proclaimed the best book ever produced on the landmark and legendary late-night show. In their own words, unfiltered and uncensored, a dazzling galaxy of trail-blazing talents recalled three turbulent decades of on-camera antics and off-camera escapades.
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The First Forty Years ... and Counting
- By Dubi on 10-21-18
By: James Andrew Miller, and others
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Life in the Fast Lane
- The Eagles’ Reckless Ride Down the Rock & Roll Highway
- By: Mick Wall
- Narrated by: Al Kessel
- Length: 10 hrs and 45 mins
- Unabridged
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"Surely make you lose your mind . . ." So the Eagles warn us about the outrageous and ruthless lifestyle of the ambitious rock-n-roller. In fact, Don Henley could barely listen to the track "Life in the Fast Lane" when they were recording it. He was so high that it made him sick. The band that embodied the American dream with globe-straddling success, impossibly luxurious lives, and almost supernatural talent also descended into nightmare with betrayal, hate-filled hubris, the skeletons of perceived enemies, brutally discarded lovers and former band mates left unburied in the road behind them.
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Welcome Overview
- By Stephen on 11-09-23
By: Mick Wall
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Don't Call It Hair Metal
- Art in the Excess of '80s Rock
- By: Sean Kelly
- Narrated by: Sean Kelly
- Length: 10 hrs and 4 mins
- Unabridged
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There may be no more joyous iteration in all of music than 1980s hard rock. It was an era where the musical and cultural ideals of rebellion and freedom of the great rock 'n' roll of the '50s, '60s, and '70s were taken to dizzying heights of neon excess. Attention to songcraft, showmanship, and musical virtuosity (especially in the realm of the electric guitar) were at an all-time high, and radio and MTV were delivering the goods en masse to the corn-fed children of America and beyond.
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Must read for any musician or music lover
- By Scott Roland on 07-22-23
By: Sean Kelly
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The Nineties
- A Book
- By: Chuck Klosterman
- Narrated by: Chuck Klosterman, Dion Graham
- Length: 12 hrs and 39 mins
- Unabridged
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It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.
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A Very White Middle-class Take On The Nineties
- By Umar Lee on 02-10-22
By: Chuck Klosterman
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100 Great Comedy Shows
- Classic Shows from the Golden Era of Radio
- By: various
- Narrated by: full cast
- Length: 49 hrs and 52 mins
- Original Recording
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Roll on the floor with laughter with comedy legends such as Abbott & Costello, George Burns & Gracie Allen, Ozzie and Harriet, Jack Benny, Bob & Ray and so many more in one collection.
By: various
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Ted Templeman
- A Platinum Producer's Life in Music
- By: Ted Templeman, Greg Renoff
- Narrated by: Sean Runnette
- Length: 14 hrs and 23 mins
- Unabridged
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Crafting smash hits with Van Halen, the Doobie Brothers, Nicolette Larson, and Van Morrison, legendary music producer Ted Templeman changed the course of rock history.
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Gotta ask
- By Frank Canino on 05-22-20
By: Ted Templeman, and others
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Turn It Up!
- My Time Making Hit Records in the Glory Days of Rock Music
- By: Tom Werman
- Narrated by: Tom Werman
- Length: 8 hrs and 38 mins
- Unabridged
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As an A&R man at Epic Records, Tom Werman helped introduce the world to REO Speedwagon, Boston, Ted Nugent, and Cheap Trick; he also discovered KISS, Rush, and Lynyrd Skynyrd, but his record label passed on all of them. Then, as an independent producer, he oversaw landmark albums by Mötley Crüe, Twisted Sister, Lita Ford, Jeff Beck, Poison, and many more. All in all, his record-making resume includes twenty-three gold- or platinum-selling albums and cumulative sales of more than fifty-two million copies.
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Great behind the scenes descriptions of some historic recordings.
- By MeLisa Owens on 05-28-24
By: Tom Werman
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The War for Late Night
- When Leno Went Early and Television Went Crazy
- By: Bill Carter
- Narrated by: Sean Kenin
- Length: 15 hrs and 2 mins
- Unabridged
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When NBC decided to move Jay Leno into prime time to make room for Conan O'Brien to host the Tonight show - a job he had been promised five years earlier - skeptics anticipated a train wreck for the ages. It took, in fact, only a few months for the dire predictions to come true. Leno's show, panned by critics, dragged down the ratings - and the profits - of NBC's affiliates, while ratings for Conan's new Tonight show plummeted to the lowest levels in history.
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Great Story
- By Roy on 11-24-10
By: Bill Carter
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Memoir of a Roadie
- Axl Said I Made a Great Cup of Tea... Scott Weiland Liked the Carpenters... & Ozzy Drinks Rosé.
- By: Joel Miller
- Narrated by: Joel Miller
- Length: 13 hrs and 1 min
- Unabridged
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Joel Miller is an ex-roadie for Guns N’ Roses, Poison, Stone Temple Pilots, and the Cranberries. The book is an often-hilarious personal account of a young man in his early 20s trying to be a “good” roadie while also trying to understand life’s big picture. Through the advice of rock stars and career roadies Joel tries to find the pathway to roadie righteousness.
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Meh
- By Jason on 08-20-24
By: Joel Miller
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Goth
- A History
- By: Lol Tolhurst
- Narrated by: Lol Tolhurst, Budgie
- Length: 7 hrs and 39 mins
- Unabridged
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GOTH is an entertaining and engaging historical memoir, and a journey through Goth music and culture, exploring creative giants like The Cure, Siouxsie and the Banshees, Bauhaus, Joy Division, and many more great bands that offered a place of refuge for the misfits of the ‘80s and ever since. Written by Lol Tolhurst, co-founder of The Cure, this book offers a riveting retrospective of the genre’s iconic movers and shakers, infused with stories from Tolhurst’s personal trove of memories.
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Narration and storytelling
- By Adrian Hudson on 05-15-25
By: Lol Tolhurst
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Johnny Cash
- The Life
- By: Robert Hilburn
- Narrated by: Charles Pittard
- Length: 21 hrs and 42 mins
- Unabridged
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The definitive, intimate, no-holds-barred biography of Johnny Cash. People don't just listen to Johnny Cash - they believe in him. Although part of his life has been told on film, there are many compelling layers to his story that have remained hidden - until now. Robert Hilburn tells the unvarnished truth about a musical icon whose personal life was far more troubled and his artistry much more profound than even his most devoted fans have realized.
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Awesome!
- By Steven L. on 10-13-15
By: Robert Hilburn
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Tinderbox
- HBO's Ruthless Pursuit of New Frontiers
- By: James Andrew Miller
- Narrated by: James Andrew Miller, Amy McFadden, Robert Petkoff
- Length: 43 hrs and 32 mins
- Unabridged
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The exclusive story of HBO’s key creators, executives, actors, and directors gives listeners an unprecedented peek behind the curtain at the founding and triumph of the first “pay-channel” that brought America The Sopranos, Sex and the City, The Wire, Succession, and countless groundbreaking, culture-shifting shows. James Andrew Miller collects insider accounts of the humble beginnings, devastating missteps, controversial business decisions, and, of course, backstage drama and celebrity gossip from the set.
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Great info marred by unedited mispronunciations
- By TJF on 04-25-22
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Last Train to Memphis
- The Rise of Elvis Presley
- By: Peter Guralnick
- Narrated by: Kevin Stillwell
- Length: 22 hrs and 33 mins
- Unabridged
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Last Train to Memphis: The Rise of Elvis Presley is the first biography to go past that myth and present an Elvis beyond the legend. Based on hundreds of interviews and nearly a decade of research, it traces the evolution not just of the man but of the music and of the culture he left utterly transformed, creating a completely fresh portrait of Elvis and his world. This volume tracks the first 24 years of Elvis' life, covering his childhood, the stunning first recordings at Sun Records, and the early RCA hits.
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I'm an Elvis fan now
- By Vicki on 07-12-13
By: Peter Guralnick
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Hits, Flops, and Other Illusions
- My Fortysomething Years in Hollywood
- By: Ed Zwick
- Narrated by: Ed Zwick
- Length: 10 hrs and 23 mins
- Unabridged
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Though there are many factors behind such success, including luck and the contributions of his creative partner Marshall Herskovitz, he’s known to have a special talent for bringing out the best in the people he’s worked with, notably the actors. In those intense collaborations, he seeks to discover the small pieces of connective tissue, vulnerability, and fellowship that can help an actor realize their character in full.
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Authentic, Sobering & Full of Grace
- By David_Leah Wiley on 02-17-24
By: Ed Zwick
What made the experience of listening to I Want My MTV the most enjoyable?
At the onset of I Want My MTV I knew I was in for a great ride. It was like a time warp back to my early teens. All the cast was set, Madonna, Michael Jackson, Divo and Motley Crue. There were great scandals such as MTV originally being perceived as a white and rock only channel. The corporate battles over rotation and budgets and of course the question of who really started this thing? It was very entertaining to also hear the behind the scenes story on many of my favorite VJ's. What a cast of characters. It was a great plan to create a microcosm of the typical American youth stereotypes. There's the jock, the beauty, the brain and the rebel. It was like a real life version of a John Hughes movie that lost control and became Animal House.What other book might you compare I Want My MTV to and why?
As entertaining as the book is, it is also a great insight into the nature of a start up business. If you enjoy books about company origins or the history behind a company, this is a book to consider even if you are not a fan of MTV. There are many business lessons to learn from this story. From protecting intellectual rights and corporate battles, to partnering with other industries and raising capital, this story provides a great example of the risks required to get a great idea "off the ground".Which scene was your favorite?
My favorite scene in the story is when MTV solicits its fans to attack the phone lines and mail boxes of cable operators requesting MTV in their area. The cable companies soon asked for mercy as they were held captive to fanatics demanding, I WANT MY MTV. Even as I write it, what a great marketing scheme, MY MTV. Getting your customers to identify so passionately with your product that not only do they demand it, but they possess it and call it their own. What a great lesson on connecting with your customer and supplying a product to a market that has gone overlooked. In this case, America's youth.Was there a moment in the book that particularly moved you?
Love him or hate him, you have to pity Billy Squire. A very successful music artist who made it as a recording artist. Who was then asked to reveal himself to the world through a video performance set to music. Unfortunately for Billy Squire, his introduction through music video was both an embarrassment and a career breaker. Note to self, if you are ever asked to do a music video, avoid a bedroom shot where you dance around the room like a fool. Billy Squire's story identifies a pivotal point in music history. A point when image became equally, if not more, important than musical talent. A point that some have argued ruined the music industry. Yet more scandal for your listening pleasure.Any additional comments?
A captivating story beginning to end. I found I Want My MTV to be an uplifting story about making an idea work. In its infancy, MTV sounded like a destined failure or at most a soon to pass fad. Decades later MTV still continues to exist as it redefines itself as generation after generation pass along. In addition to the great story, the narrator does a fabulous job. The approach to the narration is reminiscent to a Behind the Music episode. Very well executed book.The Scandal Of It All
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Book ROCKED!!
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The book can become a collage of sorts, drawing heavily on longish quotes from those central to the network. I liked the book about NBC, the Jobs biography, and I hope Netflixed comes to audible soon. My kind of stories!
Brash Entrepreneurship & Behind-The-Scenes of MTV
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There's a lot of fun behind-the-scenes stuff--excess, decadence and lots of embarrassing hair.This book kept my interest throughout. I was impressed with the wide array of industry figures (including quite a few artists) cited in this book. I also appreciated the wide variety of opinions the authors chose to illustrate controversial (or at least contentious) subjects.
The narration is great, and perhaps most satisfying, the question "Why doesn't MTV play videos any more?" is examined with care.
This well-written, well-researched book could be of interest to anyone who is a fan of pop culture. But to a child of the 80s, this is very close to being a "must-listen."
I Miss My MTV
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I’ve read the book several times, the audiobook is incredibly narrated as well… but I believe this is the type of book you can flip to any chapter and it flows just beautifully. So many chapters about so many infamous subjects.
If you were alive during these years and were a big fan of music, you will appreciate this book.
If the narration isn’t what you expo, just give it an hour, you will get used to it and love it I promise.
Perfectly Nostalgic
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Hard-hitting and candid; no punches pulled. Well-read and well-written. Highly recommended.
A compelling story that needs to be told!
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Get this book if you remember old MTV!!!
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Oh the memories
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I like it
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Now it's just different, now it's just Internet. We are connected more artificially now. Before we were connected by some kind of invisible yearning to be connected.
Sad and fun - how MTV came into existence and and was ruined.
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