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Le armi della persuasione
- Come e perché si finisce col dire di sì - Nuova edizione ampliata
- Narrated by: Paolo Rossini
- Length: 21 hrs and 36 mins
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Publisher's summary
Un classico della psicologia sociale della persuasione!
Oltre 5 milioni di copie vendute nel mondo!
In questo nuovo volume, ampliato e aggiornato, Robert B. Cialdini, professore di psicologia sociale della persuasione, offre una guida per aiutarci a capire quando veniamo manipolati per accettare ciò che ci viene offerto. L'autore ha fatto ricerche approfondite, penetrando da "studente" anche nei settori della vendita e della pubblicità, dove le tecniche di persuasione sono utilizzate al massimo delle loro possibilità, e ha stilato un elenco dei principali fattori che aiutano le persone a persuaderci a dire sì alle loro offerte. E non solo: fornendo esempi e aneddoti basati sull'esperienza reale dei lettori, offre anche tecniche che possono aiutarci non solo a "difendere" il nostro portafoglio, ma anche a risparmiare tempo ed energia.
Se vi trovate spesso indecisi di fronte a un'offerta, mentre elaborate le migliaia di pensieri che vi passano per la testa, e volete sapere se l'affare vale la pena oppure no, ascoltate questo audiolibro...
● perché vi fornirà le tecniche per prendere decisioni efficaci e a vostro vantaggio;
● vi darà indicazioni su come riconoscere se il venditore sta usando qualche tecnica di persuasione per farvi dire di sì;
● vi aiuterà a capire se quel bell'uomo o quella bella donna che assomiglia tanto a qualcuno che conoscete è davvero uno specialista nel suo campo o fa solo finta di esserlo.
La comunicazione è alla base di tutti gli accordi ed è il fine di tutte le nostre attività e le tecniche di comunicazione persuasiva possono essere utilizzate in modo etico. Ma ci sono aziende che utilizzano queste tecniche in modo non etico, sfruttando le nostre predisposizioni naturali per ottenere un profitto. Contro queste tecniche di sfruttamento potremo avvalerci del libro di Robert B. Cialdini Le armi della persuasione.
Robert B. Cialdini, dottore di ricerca, è un professore noto per i suoi studi sulle tecniche di persuasione e sulla psicologia comportamentale. È anche fondatore e amministratore delegato di Influence at work, una società di consulenza che si occupa dell'applicazione etica della psicologia comportamentale sul posto di lavoro.
Original title: Influence, New and Expanded: The Psychology of Persuasion
Insieme a questo titolo potrai ricevere un documento PDF con contenuti extra.
Critic reviews
Robert Cialdini ha fatto l’impossibile: ha migliorato un capolavoro. Questa nuova edizione di Le armi della persuasione è una descrizione ricca e avvincente del sottile potere che le persone esercitano l’una sull’altra.
-- Daniel Kahneman, Premio Nobel e autore di Pensieri lenti e veloci
Le armi della persuasione merita il suo status di punto di riferimento imprescindibile su come influenzare le persone. Io ho imparato moltissimo da questa nuova edizione ampliata, e per voi sarà lo stesso!
-- Tim Harford, autore di The data detective
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