-
Le armi della persuasione
- Come e perché si finisce col dire di sì - Nuova edizione ampliata
- Narrated by: Paolo Rossini
- Length: 21 hrs and 36 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $24.81
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's summary
Un classico della psicologia sociale della persuasione!
Oltre 5 milioni di copie vendute nel mondo!
In questo nuovo volume, ampliato e aggiornato, Robert B. Cialdini, professore di psicologia sociale della persuasione, offre una guida per aiutarci a capire quando veniamo manipolati per accettare ciò che ci viene offerto. L'autore ha fatto ricerche approfondite, penetrando da "studente" anche nei settori della vendita e della pubblicità, dove le tecniche di persuasione sono utilizzate al massimo delle loro possibilità, e ha stilato un elenco dei principali fattori che aiutano le persone a persuaderci a dire sì alle loro offerte. E non solo: fornendo esempi e aneddoti basati sull'esperienza reale dei lettori, offre anche tecniche che possono aiutarci non solo a "difendere" il nostro portafoglio, ma anche a risparmiare tempo ed energia.
Se vi trovate spesso indecisi di fronte a un'offerta, mentre elaborate le migliaia di pensieri che vi passano per la testa, e volete sapere se l'affare vale la pena oppure no, ascoltate questo audiolibro...
● perché vi fornirà le tecniche per prendere decisioni efficaci e a vostro vantaggio;
● vi darà indicazioni su come riconoscere se il venditore sta usando qualche tecnica di persuasione per farvi dire di sì;
● vi aiuterà a capire se quel bell'uomo o quella bella donna che assomiglia tanto a qualcuno che conoscete è davvero uno specialista nel suo campo o fa solo finta di esserlo.
La comunicazione è alla base di tutti gli accordi ed è il fine di tutte le nostre attività e le tecniche di comunicazione persuasiva possono essere utilizzate in modo etico. Ma ci sono aziende che utilizzano queste tecniche in modo non etico, sfruttando le nostre predisposizioni naturali per ottenere un profitto. Contro queste tecniche di sfruttamento potremo avvalerci del libro di Robert B. Cialdini Le armi della persuasione.
Robert B. Cialdini, dottore di ricerca, è un professore noto per i suoi studi sulle tecniche di persuasione e sulla psicologia comportamentale. È anche fondatore e amministratore delegato di Influence at work, una società di consulenza che si occupa dell'applicazione etica della psicologia comportamentale sul posto di lavoro.
Original title: Influence, New and Expanded: The Psychology of Persuasion
Insieme a questo titolo potrai ricevere un documento PDF con contenuti extra.
Critic reviews
Robert Cialdini ha fatto l’impossibile: ha migliorato un capolavoro. Questa nuova edizione di Le armi della persuasione è una descrizione ricca e avvincente del sottile potere che le persone esercitano l’una sull’altra.
-- Daniel Kahneman, Premio Nobel e autore di Pensieri lenti e veloci
Le armi della persuasione merita il suo status di punto di riferimento imprescindibile su come influenzare le persone. Io ho imparato moltissimo da questa nuova edizione ampliata, e per voi sarà lo stesso!
-- Tim Harford, autore di The data detective
Related to this topic
-
How to Train Your Mind
- Exploring the Productivity Benefits of Meditation
- By: Chris Bailey
- Narrated by: Chris Bailey
- Length: 3 hrs and 18 mins
- Original Recording
-
Overall
-
Performance
-
Story
Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.
-
-
Started Listening By Accident
- By T.D.Willis on 01-17-21
By: Chris Bailey
-
Maybe You Should Talk to Someone
- A Therapist, HER Therapist, and Our Lives Revealed
- By: Lori Gottlieb
- Narrated by: Brittany Pressley
- Length: 14 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
One day, Lori Gottlieb is a therapist who helps patients in her Los Angeles practice. The next, a crisis causes her world to come crashing down. Enter Wendell, the quirky but seasoned therapist in whose office she suddenly lands. With his balding head, cardigan, and khakis, he seems to have come straight from Therapist Central Casting. Yet he will turn out to be anything but.
-
-
It was like a hallmark movie being waterboarded into my ears for 15 hours
- By Amazon Customer on 10-01-19
By: Lori Gottlieb
-
The Obesity Code
- Unlocking the Secrets of Weight Loss
- By: Dr. Jason Fung
- Narrated by: Brian Nishii
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this highly listenable and provocative book, Dr. Jason Fung sets out an original, robust theory of obesity that provides startling insights into proper nutrition. In addition to his five basic steps - a set of lifelong habits that will improve your health and control your insulin levels - Dr. Fung explains how to use intermittent fasting to break the cycle of insulin resistance and reach a healthy weight - for good.
-
-
There is a PDF, Folks
- By Cynthia on 06-27-17
By: Dr. Jason Fung
-
Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
-
-
Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
-
Atomic Attraction: The Psychology of Attraction
- By: Christopher Canwell
- Narrated by: Christopher Canwell, Jackson Parker
- Length: 7 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Atomic Attraction Christopher Canwell takes us on a journey through the dark waters of attraction. What turns women on? What makes them choose one man over another? And how can you become truly desirable and attractive? This book answers these questions by combining the latest scientific research with real-life case studies to show you, the listener, how to ignite the fires of attraction and captivate those around you.
-
-
Disappointing.
- By Rose Conley on 01-19-20
-
The Finnish Guide to Happiness
- By: Melanie Dower
- Narrated by: Saskia Maarleveld
- Length: 2 hrs and 24 mins
- Original Recording
-
Overall
-
Performance
-
Story
If you ask a Finn, they will likely be as baffled as you are. That’s why Melanie Dower, an expat who has been living in Finland for the past decade, has taken up the charge. Her vantage as an outsider entrenched in Finnish culture uniquely positions her to identify the keys to Finnish happiness that elude the rest of the world and that Finns take for granted. From sauna to strong social safety nets, Finnish life is made up of a constellation of habits and structures that leave its residents relaxed, healthy, and fulfilled.
-
-
Finland sounds like heaven!
- By Carol Cover on 09-16-24
By: Melanie Dower
-
How to Train Your Mind
- Exploring the Productivity Benefits of Meditation
- By: Chris Bailey
- Narrated by: Chris Bailey
- Length: 3 hrs and 18 mins
- Original Recording
-
Overall
-
Performance
-
Story
Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.
-
-
Started Listening By Accident
- By T.D.Willis on 01-17-21
By: Chris Bailey
-
Maybe You Should Talk to Someone
- A Therapist, HER Therapist, and Our Lives Revealed
- By: Lori Gottlieb
- Narrated by: Brittany Pressley
- Length: 14 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
One day, Lori Gottlieb is a therapist who helps patients in her Los Angeles practice. The next, a crisis causes her world to come crashing down. Enter Wendell, the quirky but seasoned therapist in whose office she suddenly lands. With his balding head, cardigan, and khakis, he seems to have come straight from Therapist Central Casting. Yet he will turn out to be anything but.
-
-
It was like a hallmark movie being waterboarded into my ears for 15 hours
- By Amazon Customer on 10-01-19
By: Lori Gottlieb
-
The Obesity Code
- Unlocking the Secrets of Weight Loss
- By: Dr. Jason Fung
- Narrated by: Brian Nishii
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this highly listenable and provocative book, Dr. Jason Fung sets out an original, robust theory of obesity that provides startling insights into proper nutrition. In addition to his five basic steps - a set of lifelong habits that will improve your health and control your insulin levels - Dr. Fung explains how to use intermittent fasting to break the cycle of insulin resistance and reach a healthy weight - for good.
-
-
There is a PDF, Folks
- By Cynthia on 06-27-17
By: Dr. Jason Fung
-
Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
-
-
Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
-
Atomic Attraction: The Psychology of Attraction
- By: Christopher Canwell
- Narrated by: Christopher Canwell, Jackson Parker
- Length: 7 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Atomic Attraction Christopher Canwell takes us on a journey through the dark waters of attraction. What turns women on? What makes them choose one man over another? And how can you become truly desirable and attractive? This book answers these questions by combining the latest scientific research with real-life case studies to show you, the listener, how to ignite the fires of attraction and captivate those around you.
-
-
Disappointing.
- By Rose Conley on 01-19-20
-
The Finnish Guide to Happiness
- By: Melanie Dower
- Narrated by: Saskia Maarleveld
- Length: 2 hrs and 24 mins
- Original Recording
-
Overall
-
Performance
-
Story
If you ask a Finn, they will likely be as baffled as you are. That’s why Melanie Dower, an expat who has been living in Finland for the past decade, has taken up the charge. Her vantage as an outsider entrenched in Finnish culture uniquely positions her to identify the keys to Finnish happiness that elude the rest of the world and that Finns take for granted. From sauna to strong social safety nets, Finnish life is made up of a constellation of habits and structures that leave its residents relaxed, healthy, and fulfilled.
-
-
Finland sounds like heaven!
- By Carol Cover on 09-16-24
By: Melanie Dower
-
I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
-
-
I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
-
How to Release Anxiety
- By: Gabrielle Bernstein
- Narrated by: Gabrielle Bernstein
- Length: 1 hr and 29 mins
- Original Recording
-
Overall
-
Performance
-
Story
It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
-
-
Not my thing, but one good point
- By Scott on 10-22-22
-
F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
- By: Ryan Munsey
- Narrated by: Ryan Munsey
- Length: 9 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
-
-
Science heavy for those of us who want the why
- By Beth T. Irwin on 10-29-18
By: Ryan Munsey
-
Becoming the Narcissist's Nightmare
- How to Devalue and Discard the Narcissist While Supplying Yourself
- By: Shahida Arabi
- Narrated by: Julie McKay
- Length: 19 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Although clinical research has been conducted on narcissism as a disorder, less is known about its effects on victims who are in toxic relationships with partners with Narcissistic Personality Disorder. Individuals with this disorder engage in chronic devaluation and manipulation of their partners, a psychological and emotional phenomenon known as "narcissistic abuse". Unfortunately, the full extent of what narcissistic abuse entails is not taught in any psychology class or diagnostic manual.
-
-
Finally
- By zero on 12-08-16
By: Shahida Arabi
-
The Complete Guide to Fasting
- Heal Your Body Through Intermittent, Alternate-Day, and Extended Fasting
- By: Jimmy Moore, Dr. Jason Fung
- Narrated by: Jimmy Moore
- Length: 7 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
Thousands of books have been written about the latest and greatest diets that will help people lose weight and improve health. But a key element in any successful nutritional health program is a tried-and-true method that most people haven't thought about - yet it could be revolutionary for taking health to the next level. This ancient secret is fasting.
-
-
Hard to get through
- By MCT on 06-03-17
By: Jimmy Moore, and others
-
Natural Rapid Weight Loss, Lose Weight Faster with Hypnosis, Meditation, and Affirmations
- The Sleep Learning System
- By: Joel Thielke
- Narrated by: Joel Thielke
- Length: 2 hrs and 47 mins
- Original Recording
-
Overall
-
Performance
-
Story
Naturally lose weight fast and get the body you've been wanting. Stop old habits in their tracks, shed pounds now, and feel amazing. Rapid weight loss is yours today with this powerful guided meditation program from the Sleep Learning System and world-renowned hypnotherapist Joel Thielke.
-
-
My new favorite hypnosis audio!
- By Penny on 04-03-16
By: Joel Thielke