Ludicrous
The Unvarnished Story of Tesla Motors
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Narrated by:
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Roger Wayne
About this listen
Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company's market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival.
Tesla's commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla's strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla's approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans.
In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company - and the cars it produces.
©2019 Edward Niedermeyer (P)2019 Gildan MediaListeners also enjoyed...
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The road to success is rarely linear and never easy. But with courage, hard work, perseverance, and dedication to duty, Jim Ovia, founder and chairman of Zenith Bank, proves we can achieve the unthinkable. Jim has been called the Godfather of Banking by Forbes Africa. And this should be no surprise. In a time of tension between military and civilian regimes, periods of incredible economic instability, and a decaying infrastructure, Jim founded Zenith Bank in Nigeria.
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Very inspiring
- By Henry on 06-10-23
By: Jim Ovia
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Play Bigger LLC, and others
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
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In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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The Digital Silk Road
- China's Quest to Wire the World and Win the Future
- By: Jonathan E. Hillman
- Narrated by: James Fouhey
- Length: 9 hrs and 58 mins
- Unabridged
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From the ocean floor to outer space, China’s Digital Silk Road aims to wire the world and rewrite the global order. Taking listeners on a journey inside China’s surveillance state, rural America, and Africa’s megacities, Jonathan Hillman reveals what China’s expanding digital footprint looks like on the ground and explores the economic and strategic consequences of a future in which all routers lead to Beijing.
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THE RACE TO WIRE THE WORLD
- By jaga on 01-23-22
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The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
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Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
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Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
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Faster, Higher, Farther
- The Volkswagen Scandal
- By: Jack Ewing
- Narrated by: Joel Richards
- Length: 10 hrs and 34 mins
- Unabridged
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A shocking exposé of Volkswagen's fraud by the New York Times reporter who covered the scandal. In mid-2015 Volkswagen proudly reached its goal of surpassing Toyota as the world's largest automaker. A few months later, the EPA disclosed that Volkswagen had installed software in 11 million cars that deceived emissions-testing mechanisms. By early 2017 VW had settled with American regulators and car owners for $20 billion, with additional lawsuits still looming.
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Excellent recap of VW, its structure and culture
- By Northern IN Mark on 05-27-17
By: Jack Ewing
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Autonomy
- The Quest to Build the Driverless Car—and How It Will Reshape Our World
- By: Lawrence D. Burns, Christopher Shulgan
- Narrated by: George Newbern
- Length: 11 hrs and 21 mins
- Unabridged
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In Autonomy, former GM executive and current advisor to the Google Self-Driving Car project Lawrence Burns offers a sweeping history of the race to make the driverless car a reality. In the past decade, Silicon Valley companies like Google, Tesla and Uber have positioned themselves to revolutionize the way we move around by developing driverless vehicles while traditional auto companies like General Motors, Ford, and Daimler have been fighting back by partnering by with new tech start-ups.
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Easy listen, non-technical perspective
- By James S. on 09-14-18
By: Lawrence D. Burns, and others
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
What listeners say about Ludicrous
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Sean
- 01-24-20
Lots of compelling information
Overall an interesting book especially for people with automotive background that can set aside the hype and want an honest look at the company. The only reason I gave 4 instead of 5 is that at times it can feel more negative than is needed especially given that the facts support the issues pointed out.
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2 people found this helpful
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- Martian
- 05-04-21
Explains the Fraud that Is
Awesome book that is well paced at explaining what I’ve always considered “The Theranos that hasn’t failed yet”.
Also explains why you never want to put your safety in the hands of a narcissist. Very well done and sticks to the facts.
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- J. Lee
- 12-31-23
Objective and to the point
Blunt objective assessment of Elon Musk, the center of Tesla & all his other endeavors. This was published in 2019, and so relevant & prescient almost 5 years later. Musk has gone to own Twitter, rebranded his favorite letter, & reckless experiments like Hyperloop has finally gone under. The downfall of all brilliant captains of industry is and always has been hubris.
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- Anonymous User
- 12-24-20
Like Tesla, the book has flaws, but is still xlnt.
I liked the book, and thought it covered a lot of ground. But it seemed that at times the book was trying to draw a conclusion that Tesla was somehow not a long term player, surviving(temporarily) on Elon's charm and bs alone. The book fails to conclude that if Elon accomplishes half of what he says, the end accomplishment is game changing. I am not a Tesla fan or an Elon fan, per se, and think that Tesla stock is ridiculously overvalued. But the story, and the accomplishments of Tesla must be acknowledged as spectacular. The pace of innovation is spectacular, and the potential for commercial vans and trucks is almost without limit. Tesla is not smoke and mirrors, and is not going away anytime soon. I wish the book was just a little less skeptical.
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- J. Jones
- 08-18-20
Great Audiobook that tells the truth about Tesla!
Right now, with Tesla’s stock price at an all-time high, it might be hard to agree with the message delivered in this book. However, being a former Tesla fan and unfortunately, an owner, this book reminds you that Tesla is nothing more than a house of cards that will collapse someday.
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- Dwarak Valagam
- 03-03-20
Thorough is some ways, perceptive and subjective in others
The author does cover a good deal of greatly researched points, however, the book does seem to incline towards bashing Tesla and Elon Musk in general. The author simply says that other car companies will 'catch up' and Tesla's only way out would be to eventually acquired by one of the major auto companies, without getting into how Tesla is, right now, be able to deliver the specs the other car companies simply cannot. The author goes out of his way sometimes to tarnish the brand.
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- Matt
- 07-31-22
Great view into Tesla
Whether you’re a fan or a cynic about Tesla, this book provides great insights into the early days of Tesla. A bit to much emphasis on the forums but otherwise I enjoyed it.
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- LSigurd
- 01-20-20
what a crazy history
It seems like the line between a visionary and a con man is whether you're scheme is successful or not. in Tesla's case it they might pull it off. the book stepped through the history of the company and its promises and accomplishments, probably some would consider with a negative tone, but I don't know, it reads like an honest assessment to me. What is a bit depressing is that it seems like truth doesn't really matter in Tesla'scase, that promise and exaggeration are building a reality for the company that can ignore it's failures. I'll tell you one thing though, after reading this book my next car, which will be an EV, sure won't be a Tesla.
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3 people found this helpful
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- Peter Morain
- 08-26-20
Aged like milk
I’m glad I read the book to get an alternative viewpoint from a real dyed-in-the-fur Tesla bear but his view is so dated and predictions so comically incorrect that I’m afraid it’s just another tome like Shelby Steele’s “A Bound Man: Why We Are Excited About Obama and Why He Can’t Win” from 2008.
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- MR
- 07-27-22
worthy of a fast-speed listen
You'd think that the narrator or someone else listening before release would know how to pronounce "hyperbole" (not HYPER-bowl), And that the writer would know that it's a noun not an adjective. (which would be "hyperbolic" )
The story stopped grabbing me after the first third, but was still somewhat interesting.
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