Power Play
Tesla, Elon Musk, and the Bet of the Century
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Narrated by:
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Will Damron
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By:
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Tim Higgins
About this listen
A WALL STREET JOURNAL BUSINESS BESTSELLER • The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins.
“A deeply reported and business-savvy chronicle of Tesla's wild ride.” —Walter Isaacson, New York Times Book Review
Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world.
But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals—pressured by investors, hobbled by whistleblowers. Musk often found himself in the public’s crosshairs, threatening to bring down the company he had helped build.
Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds—and changed the future.
©2021 Tim Higgins (P)2021 Random House AudioListeners also enjoyed...
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Critic reviews
"[A] sweeping history of the electric-car juggernaut.... I’ve covered Tesla as a reporter since 2016. When Higgins writes about facts and situations I’m familiar with, I can attest he’s right on the button, every time.” (Los Angeles Times)
"Tim Higgins’ compelling and deeply reported history of Tesla addresses the essential question of how this upstart automaker came from nowhere to become one of the most valuable companies on Earth.... An exceptional work of business journalism." (Washington Post)
“Tense, detailed and well-crafted...Power Play is a business thriller for real.... A clear, deeply reported and engaging account of how Musk launched a truly transformational car.” (Associated Press)
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Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
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Fascinating
- By Gerardo A Dada on 09-05-15
By: Jacquie McNish, and others
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The Yugo
- The Rise and Fall of the Worst Car in History
- By: Jason Vuic
- Narrated by: Erik Synnestvedt
- Length: 8 hrs and 57 mins
- Unabridged
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Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and it is one of the greatest untold business-cum-morality tales of the 1980s.
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Better Than The Car!
- By Chris Reich on 08-25-10
By: Jason Vuic
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Alibaba
- The House That Jack Ma Built
- By: Duncan Clark
- Narrated by: Jim Meskimen
- Length: 9 hrs and 9 mins
- Unabridged
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- By Tristan on 09-02-16
By: Duncan Clark
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Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- By: Jeffrey Bussgang
- Narrated by: Ramon De Ocampo
- Length: 7 hrs and 14 mins
- Unabridged
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Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
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slow in beginning but gets really good
- By Diana on 04-11-19
By: Jeffrey Bussgang
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How Money Became Dangerous
- The Inside Story of Our Turbulent Relationship with Modern Finance
- By: Christopher Varelas, Dan Stone
- Narrated by: Roger Wayne
- Length: 14 hrs and 43 mins
- Unabridged
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From a veteran of the trade, a provocative and entertaining voyage into the turbulent heart of modern money that sheds new light on the rise of our threatening and complicated financial system, how money became our adversary, and why finding a new course is crucial to a healthy society.
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Must read
- By Craig M. Stratton on 02-08-20
By: Christopher Varelas, and others
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Car Wars
- The Rise, the Fall, and the Resurgence of the Electric Car
- By: John Fialka
- Narrated by: Jonathan Yen
- Length: 9 hrs and 12 mins
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The resurgence of the electric car in modern life is a tale of adventurers, men and women who bucked the complete dominance of the fossil-fueled car to seek something cleaner, simpler and cheaper. Award-winning former Wall Street Journal reporter John Fialka documents the early days of the electric car, from the MIT/Caltech race between prototypes in the summer of 1968 to the 1987 victory of the Sunraycer in the world's first race featuring solar-powered cars.
By: John Fialka
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
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When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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Faster, Higher, Farther
- The Volkswagen Scandal
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- Narrated by: Joel Richards
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A shocking exposé of Volkswagen's fraud by the New York Times reporter who covered the scandal. In mid-2015 Volkswagen proudly reached its goal of surpassing Toyota as the world's largest automaker. A few months later, the EPA disclosed that Volkswagen had installed software in 11 million cars that deceived emissions-testing mechanisms. By early 2017 VW had settled with American regulators and car owners for $20 billion, with additional lawsuits still looming.
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Excellent recap of VW, its structure and culture
- By Northern IN Mark on 05-27-17
By: Jack Ewing
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Driving Honda
- Inside the World’s Most Innovative Car Company
- By: Jeffrey Rothfeder
- Narrated by: Mel Foster
- Length: 10 hrs and 46 mins
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For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.
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it was ok.
- By chris p on 11-16-18
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The best of competence porn
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The dramatic inside story of the first four historic flights that launched SpaceX - and Elon Musk - from a shaky startup into the world's leading-edge rocket company.
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Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.
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Joins “Shoe Dog” as required biographies.
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From legendary investor Ray Dalio, author of the number-one New York Times best seller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes - and to offer practical advice on how to navigate them well.
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What listeners say about Power Play
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Zach
- 02-26-23
Awesome detailing of a crazy startup story
A deep dive into Tesla, not just Elon, which is incredibly inspiring and entertaining. Highly recommend.
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- Eric
- 04-02-22
If you know nothing of Tesla
Highly recommended book that goes into the company’s wild ride.
It does go into a lot of the dark side of Tesla:
-Battle with Labor Unions (personally I side with Tesla, as Unions are useless to society)
-Relentless drive to be the best, produce the highest quality cars at scale and affordable as well.
-At times Elon Musk would have a temper as he would get angry at things he didn’t want to hear.
However, given what Tesla has accomplished and contributed to the world, that is also important and everyone that starts at this point in Tesla.
Be forewarned, if you are not ready for the hardest but most rewarding career at Tesla, then Get Lost!!
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- Chenner
- 05-04-23
How did we get here? Question answered
Good layout and explanation of how events progressed so far. A good read if you care about Musk and TLSA, although this should not be the only book on the subject.
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- abzrae
- 09-02-21
Detailed story of Tesla’s development, but not all that interesting
I don’t really feel I learned a whole lot that I didn’t know. Let’s just say I’m glad I listened at 1.5x speed.
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3 people found this helpful
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- GMK
- 10-28-21
Insightful
Love him or hate him Musk is a doer. Higgins does a good job explaining the challenges of creating my the Tesla - new technology and a tyrant genius.
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- LJ
- 09-15-21
Riveting, entertaining, informative
Having not read the other Musk biography, most of this was new information to me. I was loosely aware of Tesla’s history and the fact that Elon was not one of the original founders, but the documented history of all of Tesla’s struggles to get a vehicle to market, the many times they avoided bankruptcy at the last minute, and the many roadblocks thrown up to prevent the success of the company all along the way were things I hadn’t realized and made for an extremely fascinating listen. Highly recommend.
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- ShoppersRUs
- 03-10-23
Fascinating and entertaining
A well presented and engrossing history of Tesla. Elon Musk comes across as the erratic driven genius that he is. In summary, this is a fascinating account of what it takes to revolutionize an industry.
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Overall
- James Howrey
- 09-16-21
proofread
The end of chapter 20 uses incorrect wording. Solar system, not universe... sort of irritating
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- Sinustrunz
- 06-09-22
Tesla Haters & Fans should read
This is a pretty good comprehensive story about all the inner workings of Tesla motor Corp. which then became Tesla. It talks about all the dynamics involved and it is pretty amazing to read how Elon musk was able to group together so many people from different backgrounds and motivate them to meet ridiculous deadlines.
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- SAS
- 07-14-23
Great story about the evolution of Tesla
I mostly enjoyed the start of the book about the development of the battery and the vision that made Tesla at its start. Overall I really enjoyed the book and how it chronicled the inception of Tesla and Elons role. It’s kinda newsy so if you don’t have an interest in the auto or manufacturing industry may be hard to follow.
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