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Made You Look
- How to Use Brain Science to Attract Attention and Persuade Others
- Narrated by: Ann Richardson
- Length: 7 hrs and 21 mins
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Publisher's summary
There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?
To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.
In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision.
Each section of the book provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look, and lead your company to the top of your industry.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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Narrator issues.
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Manifest Now
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Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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This is my first review of 2 years subscribed!
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The Ideal Team Player
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- Unabridged
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Story
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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The 1-Page Marketing Plan
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Overall
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Performance
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
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F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
- By: Ryan Munsey
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Overall
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95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
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Science heavy for those of us who want the why
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Caffeine
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Overall
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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What listeners say about Made You Look
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Alex Rogo
- 06-08-24
I wish I knew this 30 years ago
Another excellent creation in the number of books about persuasion. I believe this would even make Cialfini proud. The data she uses is incredible.
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- Michael G Williamson
- 05-10-24
Buy this if you like puzzles. As an audiobook, no.
Listened to this author interviewed on Scott Adams podcast. Sounded like great content.
The way it is presented with the accompanying pdf is @£^#^! IMPOSSIBLE. And this is a book about attention & persuasion!
Specifically, the partner pdf has no direct reference in the audiobook. The pdf has no chapters nor specific figure numbers mentioned in the audio performance. So far I have scrolled through the document 10 times trying to find the right ‘effin slide the book possibly referenced. Nothing!
The author and publisher should know better. I’m missing about 80% of the content because my attention is focused on trying to find the right gd page, continual back & forth.
This lack of attention or respect for the audiobook listener makes me question where the author follows her own advice. If the book didn’t continually reference the slides, which are important examples, then I wouldn’t complain.
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