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Impossible to Ignore
- Creating Memorable Content to Influence Decisions
- Narrated by: Barbara Hawkins-Scott
- Length: 8 hrs and 28 mins
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Publisher's summary
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore - using the latest in brain science
Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.
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Get the actual book
- By Trish Vidal on 05-22-14
By: Jeremy Dean
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Smart Thinking
- Three Essential Keys to Solve Problems, Innovate, and Get Things Done
- By: Art Markman
- Narrated by: Sean Pratt
- Length: 7 hrs and 11 mins
- Unabridged
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Think smart people are just born that way? Think again. Drawing on diverse studies of the mind, from psychology to linguistics, philosophy, and learning science, Art Markman, Ph.D., demonstrates the difference between "smart thinking" and raw intelligence, showing listeners how memory works, how to learn effectively, and how to use knowledge to get things done. He then introduces his own three-part formula for listeners to employ "smart thinking" in their daily lives.
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I feel asleep in class
- By Lee on 12-14-12
By: Art Markman
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The Upside of Your Dark Side
- Why Being Your Whole Self - Not Just Your "Good" Self - Drives Success and Fulfillment
- By: Todd Kashdan, Robert Biswas-Diener
- Narrated by: Jeff Cummings
- Length: 8 hrs
- Unabridged
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In The Upside of Your Dark Side, two pioneering researchers in the field of psychology show that while mindfulness, kindness, and positivity can take us far, they cannot take us all the way. Sometimes, they can even hold us back. Emotions like anger, anxiety, or doubt might be uncomfortable, but it turns out that they are also incredibly useful.
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Boring and learned nothing
- By Taryn on 07-25-16
By: Todd Kashdan, and others
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The Best Place to Work
- The Art and Science of Creating an Extraordinary Workplace
- By: Ron Friedman PhD
- Narrated by: Walter Dixon
- Length: 8 hrs and 18 mins
- Unabridged
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In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance.
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Useful ideas and information past first chapters
- By superstasia on 07-12-17
By: Ron Friedman PhD
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NLP at Work
- The Essence of Excellence, 3rd Edition (People Skills for Professionals)
- By: Sue Knight
- Narrated by: Sean Pratt
- Length: 14 hrs and 30 mins
- Unabridged
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Since the first edition, NLP at Work has pioneered the use of neurolinguistic programming (NLP) in the business world to improve communication, negotiation, teamwork, and influence. With more 100,000 copies sold and now in its third edition, NLP at Work is a clear and comprehensive introduction to using NLP in the workplace, with a unique personal style and approach.
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Narcisistic useless
- By Mike G. Bianco on 02-17-15
By: Sue Knight
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Smart Change
- Five Tools to Create New and Sustainable Habits in Yourself and Others
- By: Art Markman
- Narrated by: Sean Pratt
- Length: 7 hrs and 31 mins
- Unabridged
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Overall
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Performance
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An insightful guide that shows how habits of behavior are formed, and how we can transform bad habits into positive behaviors in ourselves and others. Smart Change explores the psychological mechanisms that form and maintain habits in individuals and groups and offers real, accessible and actionable advice for changing habits. In an engaging narrative, Markman covers a wide range of habits, from individual behaviors like eating better and exercising regularly to work-related behaviors such as learning effectively and influencing customers’ purchases.
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Even Smarter Than I Thought!!!
- By Rand on 05-30-14
By: Art Markman
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Atomic Habits
- An Easy & Proven Way to Build Good Habits & Break Bad Ones
- By: James Clear
- Narrated by: James Clear
- Length: 5 hrs and 35 mins
- Unabridged
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Overall
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Performance
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Story
No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.
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start here, if you are looking to achieve in life
- By NL on 10-22-18
By: James Clear
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
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Overall
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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The Compassionate Achiever
- How Helping Others Fuels Success
- By: Christopher L. Kukk
- Narrated by: Rick Adamson
- Length: 8 hrs and 15 mins
- Unabridged
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Overall
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Performance
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Story
For decades we've been told the key to prosperity is to look out for number one. But recent science shows that to achieve durable success, we need to be more than just achievers; we need to be compassionate achievers. New research in biology, neuroscience, and economics has found that compassion - recognizing a problem or caring about another's pain and making a commitment to help - not only improves others' lives; it can transform our own.
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Me me me
- By Someone or not? on 04-04-20
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Ideaflow
- The Only Business Metric That Matters
- By: Jeremy Utley, Perry Klebahn
- Narrated by: David Kelley, Jeremy Utley, Perry Klebahn
- Length: 9 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Story
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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Great book, but…
- By Mark Nutting, CSCS*D, NSCA-CPT*D on 12-27-22
By: Jeremy Utley, and others
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I wish I knew this 30 years ago
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excellent summary!
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Protecting the President
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Being a Secret Service agent is one of the most treacherous jobs in the world and never more so than in today's highly polarized America. Facing threats from fence jumpers and manifesto writers, and from murderous terrorists and sophisticated spies, protecting the president is harder than ever. In an age of hyper-partisan politics, emotions are high and threats are everywhere. On top of that, with international tensions reaching a boiling point, it's harder than ever to determine friend from foe.
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Bongino Has Done It Again
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Habits for Action
- How to Stop the Excuses and Do What You Know You Should
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Episode 7 is missing.
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Good listen, could have been better
- By Ed on 07-11-22
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Rigged
- How the Media, Big Tech, and the Democrats Seized Our Elections
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The reader is harsh, grating & hardly listenable.
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I wish I knew this 30 years ago
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excellent summary!
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Bongino Has Done It Again
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Episode 7 is missing.
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Good listen, could have been better
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What I Never Knew
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not to miss audible experience
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Letter to the American Church
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Buy a physical copy of this book
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Would have liked a different narrator
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The Indispensable Right
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Great, remarkable history lesson, should you think we haven’t been through this thing before…in one form or another.
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Pulse
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In a gay nightclub in Orlando on June 12, 2016, the shooter, Omar Mateen, murdered 49 people and wounded 53 others. The attack was the deadliest act of violence against the LGBTQ+ community in US history and the deadliest terrorist attack in the United States since 9/11. But there’s a story you haven’t heard. The FBI had a secret history with the shooter and his father. To obscure that history, the FBI pushed a false story that the media dutifully carried—that the attacker was a secretly gay Islamist extremist who had chosen to target Pulse and planned the attack for weeks.
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Heart wrenching
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Evolve Your Brain
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Edit, edit, edit.
- By Tommi on 12-13-17
By: Joe Dispenza
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Silent Sisters
- A True Story
- By: Joanne Lee, Ann Cusack
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Growing up, Joanne suffered at the hands of a violent boyfriend and controlling relatives, as her mother lapsed into a downward spiral following the break-up of her marriage. But the consequences of her mother's lifestyle turned out to be worse than Joanne could ever have imagined. She already knew about the baby buried in a shallow makeshift grave next to the family plot. But when Joanne came across a red plastic bin in her mother's wardrobe in 2009, she realised that the family home held an even more sinister secret.
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save your money
- By Amazon Customer on 03-31-20
By: Joanne Lee, and others
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The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
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The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
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No Excuses!
- The Power of Self-Discipline for Success in Your Life
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 51 mins
- Unabridged
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Performance
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Most people think success comes from good luck or enormous talent, but many successful people achieve their accomplishments in a simpler way: through self-discipline. Brian Tracy knows this firsthand. He didn’t graduate from high school, and after working for a few years as a laborer, he realized he had limited skills and a limited future. But through the power of self-discipline, he changed his life.
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Don't buy this book if you have his GOALS! book
- By L. Venable on 12-27-13
By: Brian Tracy
What listeners say about Impossible to Ignore
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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- Raymond O'Connor
- 09-05-24
Good content, author broke all their own rules making the content Impossible to Remember.
I really enjoyed the material, what I can retain of it at least, but the author completely botched the book by not applying most of the rules outlined in the book. Instead, we get a patchwork of ADD content all over the place, incongruent with the objective of the theme, making retrieval of key points difficult at best. The topics are very poorly organized and eclectic in outline make a dizzying patchwork of material, like a quilt without a pattern. It's quite sad as the material was generally good, but lack coherent organization to aide in retention. I wish I could give the book a better rating, but if I have to review content like this multiple times to retain the basics the author is attempting to instill, the author failed. I will move onto another author and skip other books by this one. My time is far too valuable to be wasted on on that can't organize thoughts on a topic about how to help audiences retain thoughts on a topic.
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