Marketer in Chief
How Each President Sold the American Idea
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Narrated by:
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Jason Voiovich
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By:
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Jason Voiovich
About this listen
A fresh perspective on presidential history.
Why was the Spanish Peso more valuable than the US dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don’t sound like questions you heard in history class, you’re right. They’re not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive. Except Jason Voiovich isn’t your typical “Mad Man”. His penchant for asking weird questions has earned him a reputation as one of marketing’s most original thinkers. Now, he’s turned his unconventional eye on the conventional wisdom of presidential history. He retells the story of America through the eyes of its most influential salesperson - its president. America’s Marketer in Chief.
Jason reconsiders the president’s role in American life - in fact, the entire idea of America as a nation - from a tantalizing and fresh perspective. He recasts the president as a brand manager of the American idea, much as Henry Ford shaped the development of the automobile, or as Steve Jobs introduced the world to the smartphone. No less than the Model T and the iPhone, America itself is an innovation in government and culture. Jason takes us on a wild ride through the lifecycle of America - from its first introduction, through its rapid growth, and finally, into its disruption and renewal. He reimagines Thomas Jefferson’s Louisiana Purchase as a family board game. He solves the riddle of how Calvin Coolidge forged the link between religion and politics. And he shows us why Barack Obama’s presidency marked the end of the era of (human) soldiers.
Born from the wildly popular weekly blog in 2020, Marketer in Chief repackages presidential history in a way that’s more natural for American consumers - the average person might take a history course in high school or college, but they make a purchase every single day. It’s irreverent, occasionally foul mouthed, and surprisingly insightful. Who knows? Once Americans know how they’re being sold, they might demand a better product.
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- Narrated by: Walter Dixon
- Length: 7 hrs and 39 mins
- Unabridged
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Since Alexis de Tocqueville, restlessness has been accepted as a signature American trait. Our willingness to move, take risks, and adapt to change have produced a dynamic economy and a tradition of innovation from Ben Franklin to Steve Jobs. The problem, according to legendary blogger, economist, and best-selling author Tyler Cowen, is that Americans today have broken from this tradition - we're working harder than ever to avoid change.
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MUST READ
- By RJW on 05-06-17
By: Tyler Cowen
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Why We're Polarized
- By: Ezra Klein
- Narrated by: Ezra Klein
- Length: 8 hrs and 32 mins
- Unabridged
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In Why We’re Polarized, Klein reveals the structural and psychological forces behind America’s descent into division and dysfunction. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump’s rise to the Democratic Party’s leftward shift to the politicization of everyday culture. America is polarized, first and foremost, by identity. Everyone engaged in American politics is engaged, at some level, in identity politics.
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Good as an intro, skip if you’re a wonk
- By Tony on 01-29-20
By: Ezra Klein
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Someone Has to Say It
- The Hidden History of How America Was Lost
- By: Tom Kawczynski
- Narrated by: Jeff Winston
- Length: 5 hrs and 38 mins
- Unabridged
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Starting at the turn of the last century, this book lays out systematically how Americans have lost control of our government, of our civil society, of our schools, of our companies, and in many cases, even our families.
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Great and inspiring book
- By K. E. Davila on 07-09-20
By: Tom Kawczynski
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Common Sense for the Common Good
- Libertarianism as the End of Two-Party Tyranny
- By: Gary E. Johnson
- Narrated by: Gary E. Johnson
- Length: 2 hrs and 32 mins
- Unabridged
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Gary Johnson, Libertarian Party candidate for president and former two-term Republican governor of New Mexico, stakes his claim to the very center of the political spectrum. His new audiobook, Common Sense for the Common Good, offers his approach to how a member of a third party, acting as the chief arbiter of the US, can restore sanity and functionality to the highest office in the land.
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A refreshing voice in politics.
- By Jason on 10-20-16
By: Gary E. Johnson
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Rising to the Challenge
- My Leadership Journey
- By: Carly Fiorina
- Narrated by: Kimberly Farr
- Length: 5 hrs and 16 mins
- Unabridged
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Fiorina shares the lessons she's learned from both her difficulties and triumphs. Drawing on her experience as a pioneering business and nonprofit leader, a politically active citizen, and a parent, she diagnoses the largest problem facing our country today: untapped potential. Too often American men and women are held back by systems that prevent them from working and flourishing. Too many people lose hope for themselves.
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A must share book!
- By Teresa Holman on 08-20-16
By: Carly Fiorina
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The Hardest Job in the World
- The American Presidency
- By: John Dickerson
- Narrated by: John Dickerson
- Length: 15 hrs and 44 mins
- Unabridged
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The American presidency is in trouble. It has become overburdened, misunderstood, almost impossible to do. “The problems in the job unfolded before Donald Trump was elected, and the challenges of governing today will confront his successors”, writes John Dickerson. After all, the founders never intended for our system of checks and balances to have one superior Chief Magistrate, with Congress demoted to “the little brother who can’t keep up”.
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Couldn’t wait for this book!
- By David H. Lawrence XVII on 06-17-20
By: John Dickerson
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A Journey
- My Political Life
- By: Tony Blair
- Narrated by: Tony Blair
- Length: 16 hrs and 4 mins
- Abridged
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This is Tony Blair’s firsthand account of his years in office and beyond. Here he describes for the first time his role in shaping our recent history, from the aftermath of Princess Diana’s death to the war on terror. He reveals the decisions necessary to reinvent his party, the relationships with colleagues including Gordon Brown, the negotiations for peace in Northern Ireland, the implementation of the biggest reforms to public services in Britain since 1945, and his relationships with leaders on the world stage.
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History can only ever be accepted judgments
- By W. J. Young on 09-14-10
By: Tony Blair
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My Story
- By: Julia Gillard
- Narrated by: Julia Gillard, Jennifer Vuletic
- Length: 18 hrs and 22 mins
- Unabridged
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"I was prime minister for three years and three days. Three years and three days of resilience. Three years and three days of changing the nation. Three years and three days for you to judge." On Wednesday 23 June 2010, with the government in turmoil, Julia Gillard asked Prime Minister Kevin Rudd for a leadership ballot. The next day, Julia Gillard became Australia's 27th prime minister, and our first female leader.
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Don't Let The Sun Go Down On Me
- By Michael on 10-11-16
By: Julia Gillard
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An Inconvenient Book
- Real Solutions to the World's Biggest Problems (Unabridged)
- By: Glenn Beck
- Narrated by: Glenn Beck
- Length: 6 hrs and 25 mins
- Unabridged
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The world is a mess. It seems that everywhere listeners turn, there's another problem. What is needed now are solutions. If only there was a man who could simplify things, cut through the rhetoric, and fix everything. Then, if he was just able to put all of that insight into something that people could buy...in a store and online...man, that would great. Wait a minute!
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Waste of Time and Money
- By Crystal on 04-11-09
By: Glenn Beck
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Liberal Privilege
- Joe Biden and the Democrats' Defense of the Indefensible
- By: Donald J. Trump
- Narrated by: Kimberly Guilfoyle
- Length: 8 hrs and 26 mins
- Unabridged
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While everyday Americans strive to make an honest living by working hard, liberals within the swamp have perfected a way of barely working while elevating themselves above all of us. Liberal Privilege will take you behind the scenes of the swamp, just as the nation gears up for the next presidential election. In his second book, number one New York Times best-selling author Donald Trump, Jr., reveals the truth the media has long refused to cover. Hear about the countless liberal scandals, years of entrenched racism in the democrat party, and decades of failed polices.
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Excellent book. AAA+
- By Danny Giraldo on 09-07-20
By: Donald J. Trump
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The Audacity of Hope
- Thoughts on Reclaiming the American Dream
- By: Barack Obama
- Narrated by: Barack Obama
- Length: 6 hrs and 10 mins
- Abridged
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In July 2004, Barack Obama electrified the Democratic National Convention with an address that spoke to Americans across the political spectrum. Now, in The Audacity of Hope, Senator Obama calls for a different brand of politics: a politics for those weary of bitter partisanship and alienated by the "endless clash of armies" we see in Congress and on the campaign trail; a politics rooted in the faith, inclusiveness, and nobility of spirit at the heart of "our improbable experiment in democracy".
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My Fellow Conservatives, Give This A Listen
- By Dallas D.L. on 02-12-15
By: Barack Obama