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Words That Work
- Narrated by: Dr. Frank Luntz
- Length: 6 hrs and 16 mins
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Publisher's summary
Nobody is in a better position to explain than Frank Luntz; he has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart, because "satellite" was more cutting edge than "digital cable", and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness".
If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you.
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With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
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Interesting, but not science
- By Lloyd Fassett on 03-14-16
By: Adam Grant, and others
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An Inconvenient Book
- Real Solutions to the World's Biggest Problems (Unabridged)
- By: Glenn Beck
- Narrated by: Glenn Beck
- Length: 6 hrs and 25 mins
- Unabridged
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The world is a mess. It seems that everywhere listeners turn, there's another problem. What is needed now are solutions. If only there was a man who could simplify things, cut through the rhetoric, and fix everything. Then, if he was just able to put all of that insight into something that people could buy...in a store and online...man, that would great. Wait a minute!
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Waste of Time and Money
- By Crystal on 04-11-09
By: Glenn Beck
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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Somebody's Gotta Say It
- By: Neal Boortz
- Narrated by: Neal Boortz
- Length: 6 hrs and 1 min
- Abridged
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With its outrageous brand of conservative talk, The Neal Boortz Show has been one of talk radio's hottest commodities for more than 25 years. Boortz entertains his rabid followers with commentary on everything from corruption in Washington to the troops overseas. Now, with Somebody's Gotta Say It, Neal gives us his greatest jeremiad yet: a hilarious but serious-as-taxes screed covering all the issues that get Neal and his millions of listeners hot under the collar on a daily basis.
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For the Logical not the Emotional.
- By Jon on 03-16-07
By: Neal Boortz
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Under Fire
- Reporting from the Front Lines of the Trump White House
- By: April Ryan, Tamron Hall - foreword
- Narrated by: Janina Edwards
- Length: 7 hrs and 27 mins
- Unabridged
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Overall
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Veteran White House reporter April Ryan thought she had seen everything in her two decades as a White House correspondent. And then came the Trump administration. In Under Fire, Ryan takes us inside the confusion and chaos of the Trump White House to understand how she and other reporters adjusted to the new normal. She takes us inside the policy debates, the revolving door of personnel appointments, and what it is like when she, as a reporter asking difficult questions, finds herself in the spotlight, becoming part of the story.
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- By Deborah on 09-03-18
By: April Ryan, and others
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Common Sense for the Common Good
- Libertarianism as the End of Two-Party Tyranny
- By: Gary E. Johnson
- Narrated by: Gary E. Johnson
- Length: 2 hrs and 32 mins
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Gary Johnson, Libertarian Party candidate for president and former two-term Republican governor of New Mexico, stakes his claim to the very center of the political spectrum. His new audiobook, Common Sense for the Common Good, offers his approach to how a member of a third party, acting as the chief arbiter of the US, can restore sanity and functionality to the highest office in the land.
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A refreshing voice in politics.
- By Jason on 10-20-16
By: Gary E. Johnson
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God, Guns, Grits, and Gravy
- By: Mike Huckabee
- Narrated by: Mike Huckabee
- Length: 8 hrs and 2 mins
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In Mike Huckabee's new book God, Guns, Grits and Gravy, he asks the question, "Have I been taken to a different planet than the one on which I grew up?" The New York Times best-selling author explores today's American culture, drawing from his travels as a presidential candidate to present average, small-town people and families, and their optimistic resilience in the face of hard times.
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Review
- By Dorothy Ella on 02-13-15
By: Mike Huckabee
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Cowards
- What Politicians, Radicals, and the Media Refuse to Say
- By: Glenn Beck
- Narrated by: Ron McLarty
- Length: 10 hrs and 11 mins
- Unabridged
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Overall
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Performance
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Story
As we approach the most important presidential election in America’s history, something has been lost among all of the debates, attack ads, and super- PACs - something that Americans used to hold in very high regard: THE TRUTH. The truth can no longer be something we hope for; it must be something we live. When courage prevails, cowards do not - and this book was written to ensure that’s exactly what happens.
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Guess what... Its by Glenn Beck!!
- By Joseph on 07-17-12
By: Glenn Beck
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The Conservative Heart
- How to Build a Fairer, Happier, and More Prosperous America
- By: Arthur C. Brooks
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 9 mins
- Unabridged
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Performance
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In The Conservative Heart, Arthur C. Brooks contends that after years of focusing on economic growth and traditional social values, it is time for a new kind of conservatism - one that helps the vulnerable without mortgaging our children's future. In Brooks' daring vision, this conservative movement fights poverty, promotes equal opportunity, celebrates earned success, and values spiritual enlightenment. It is an inclusive movement with a positive agenda to help people lead happier, more hopeful, and more satisfied lives.
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Outstanding recitation of conservatism!
- By GLENNO on 08-06-15
By: Arthur C. Brooks
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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Overall
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Performance
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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Beyond the Messy Truth
- How We Came Apart, How We Come Together
- By: Van Jones
- Narrated by: Prentice Onayemi
- Length: 7 hrs and 16 mins
- Unabridged
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Overall
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In Beyond the Messy Truth, Jones offers a blueprint for transforming our collective anxiety into meaningful change. Tough on Donald Trump but showing respect and empathy for his supporters, Jones takes aim at the failures of both parties before and after Trump's victory. He urges both sides to abandon the politics of accusation and focus on real solutions. Calling us to a deeper patriotism, he shows us how to get down to the vital business of solving, together, some of our toughest problems.
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I never hated anyone before
- By Joanna Bugajska on 11-17-17
By: Van Jones
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Good information but hard to follow sometimes
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Let Me Hear Your Body Talk
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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Even Better The Second Time
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What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.
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the mystery of the missing workbook
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Grokking Algorithms
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This friendly guide teaches you how to apply common algorithms to the practical problems you face every day as a programmer. You'll start with sorting and searching and, as you build up your skills in thinking algorithmically, you'll tackle more complex concerns such as data compression and artificial intelligence. This accesible introduction is suitable for self-taught programmers, engineers, or anyone who wants to brush up on algorithms. Each carefully presented example includes helpful diagrams and fully annotated code samples in Python.
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the book is not good in audio format
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What listeners say about Words That Work
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Alan from Wichita
- 01-25-17
Social power and Confidence.
loved it. It might be fun to listen to the last chapter with the interview before actually listening to the book, for those who want to know about the author for better enjoyment of the book. this man has shaped the way we think about policies, politicians, and products with some very simple word choices. ones that are in common usage in the English language even.
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- Margaret
- 02-16-14
The communications classic
This book is a little dated. Even Luntz really doesn't know what words will work these days but it is worth trying to find them. This book is really just a series of examples of situations where words worked or didn't and the process that Luntz uses to identify the right message, with focus groups, polling, mashing data together to create a picture of what moves people. It should be required reading for any beginning marketing student, especially someone interested in political communication.
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1 person found this helpful
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- Okamiden
- 04-26-17
good
it's good i like it maybe you would to nice points &some facts & stuff
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- MARIO A FORCINITO
- 03-23-07
Excellent
Very good. Lots of useful information for people that needs to communicate effectively.
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2 people found this helpful
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- Judith
- 01-04-21
You Were Right...
Not to stard off with the maid example. This first time I heard it I actually did a rewind.
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- Alexander
- 04-18-17
Great in general
fantastic reminders for me and language, but I think the whole book could've been rewritten to convey it a bit better. It was written more like a speech he gives and less like a tool for learning and retention.
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- Ian Derrington
- 10-18-20
how to manipulate with words
Read this if you want to learn how to frame things for your manipulate purpose or how you have beeit is a great book. the author shouldn't be funded as he has used such tactics to the detriment of the environment amongst other things.
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- Bethanny
- 12-31-22
I don't understand the bad reviews...
This was great! FYI Its geared towards politics & corporations, because that's the area of the author's expertise. But really a lot of it is just useful to be aware of for anyone who ever uses words for anything. I'm a lover of words though I'm not great at expressing them, which was my reason for choosing this book. So many bad reviews said the author was just bragging about his successes, which i don't understand. He has worked with famous politicians and he shares a ton of stories from his background, because that's where his experience has come from. He's not just name dropping, he's giving us a frame of reference for his anecdote. He talks a LOT about his failures as well, and even at the very end talks about how he had to practice what he preaches and change some things around for the book based on feedback before publishing. Some parts were better than others but overall it was a worthy listen. Def recommend :)
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- Pastor
- 07-21-18
All speakers
If you in anyway speak then this book can help you. Whether your a new or seasoned speaker this is a must have.
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- Jeremy
- 08-10-17
Interesting - heavy on corporations + politics
narrator is great
story is at the very least interesting
will appeal to the right people
good book
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1 person found this helpful