
Words That Work
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3 months free
Buy for $22.49
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Narrated by:
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Dr. Frank Luntz
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By:
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Dr. Frank Luntz
Nobody is in a better position to explain than Frank Luntz; he has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart, because "satellite" was more cutting edge than "digital cable", and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness".
If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you.
©2007 Dr. Frank Luntz. All Rights Reserved (P)2007 HyperionListeners also enjoyed...




















Critic reviews
- Audie Award Winner, Business Information/Educational, 2008
Featured Article: Best Audiobooks on Communication
Communication is essential to getting along and getting ahead—but for most of us, it's a skill we're expected to simply pick up as we move through life. Not surprisingly, there might be a lot you don't know about communicating with others. Luckily, communication is a widely studied and well-researched field. Many experts and authors have gathered their best advice and techniques to help you improve your communication skills and, by extension, improve your relationships. Here are some of the best audiobooks on communication to help you get better at listening, speaking, and connecting.
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how to manipulate with words
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I don't understand the bad reviews...
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All speakers
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story is at the very least interesting
will appeal to the right people
good book
Interesting - heavy on corporations + politics
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