Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.

Whether or not we like to admit it, pop culture is a lens through which we alternately view and shape the world around us. When it comes to feminism, pop culture aids us in translating feminist philosophies, issues, and concepts into everyday language, making them relevant and relatable. In Feminism and Pop Culture, author and cofounder of Bitch magazine Andi Zeisler traces the impact of feminism on pop culture (and vice versa) from the 1940s to the present and beyond.

Nearly 20 years in the making, Can't Buy Me Love is a masterful work of group biography, cultural history, and musical criticism. That the Beatles were an unprecedented phenomenon is a given. Here Jonathan Gould seeks to explain why, placing the Fab Four in the broad and tumultuous panorama of their time and place, rooting their story in the social context that girded both their rise and their demise.

Ted Gioia's History of Jazz has been universally hailed as a classic - acclaimed by jazz critics and fans around the world. Now Gioia brings his magnificent work completely up-to-date, drawing on the latest research and revisiting virtually every aspect of the music, past and present. Gioia tells the story of jazz as it had never been told before, in a book that brilliantly portrays the legendary jazz players, the breakthrough styles, and the world in which it evolved. Here are the giants of jazz and the great moments of jazz history.

Histories of music overwhelmingly suppress stories of the outsiders and rebels who created musical revolutions and instead celebrate the mainstream assimilators who borrowed innovations, diluted their impact, and disguised their sources. In Music: A Subversive History, Ted Gioia reclaims the story of music for the riffraff, insurgents, and provocateurs. Gioia tells a 4,000-year history of music as a global source of power, change, and upheaval.

“Playing changes”, in jazz parlance, has long referred to an improviser’s resourceful path through a chord progression. Playing Changes boldly expands on the idea, highlighting a host of significant changes - ideological, technological, theoretical, and practical - that jazz musicians have learned to navigate since the turn of the century. Nate Chinen, who has chronicled this evolution firsthand throughout his journalistic career, vividly sets the backdrop, charting the origins of jazz historicism and the rise of an institutional framework for the music.

The Rest Is Noise takes the listener inside the labyrinth of modern music, from turn-of-the-century Vienna to downtown New York in the '60s and '70s. We meet the maverick personalities and follow the rise of mass culture on this sweeping tour of 20th-century history through its music.

As Glenn Altschuler reveals in All Shook Up, the rise of rock 'n roll--and the outraged reception to it--in fact can tell us a lot about the values of the United States in the 1950s, a decade that saw a great struggle for the control of popular culture. Altschuler shows, in particular, how rock's "switchblade beat" opened up wide fissures in American society along the fault-lines of family, sexuality, and race.

In Otis Redding: An Unfinished Life, Jonathan Gould finally does justice to Redding's incomparable musical artistry, drawing on exhaustive research, the cooperation of the Redding family, and previously unavailable sources of information to present the first comprehensive portrait of the singer's background, his upbringing, and his professional career.

The remarkable life and times of the man who popularized American folk music and created the science of song. Folklorist, archivist, anthropologist, singer, political activist, talent scout, ethnomusicologist, filmmaker, concert and record producer, Alan Lomax is best remembered as the man who introduced folk music to the masses. Lomax began his career making field recordings of rural music for the Library of Congress and by the late 1930s brought his discoveries to radio, including Woody Guthrie, Pete Seeger, and Burl Ives.

Kelefa Sanneh, one of the essential voices of our time on music and culture, has made a deep study of how popular music unites and divides us, charting the way genres become communities. In Major Labels, Sanneh distills a career’s worth of knowledge about music and musicians into a brilliant and omnivorous reckoning with popular music - as an art form (actually, a bunch of art forms), as a cultural and economic force, and as a tool that we use to build our identities.

Ever since Pearl Jam first blasted onto the Seattle grunge scene three decades ago with their debut album, Ten, they have sold 85M+ albums, performed for hundreds of thousands of fans around the world, and have even been inducted into the Rock and Roll Hall of Fame. In Long Road: Pearl Jam and the Soundtrack of a Generation, music critic and journalist Steven Hyden celebrates the life, career, and music of this legendary group, widely considered to be one of the greatest American rock bands of all time.

The definitive account of Louis Armstrong - his life and legacy - during the most creative period of his career. Thomas Brothers picks up where he left off with the acclaimed Louis Armstrong's New Orleans, following the story of the great jazz musician into his most creatively fertile years in the 1920s and early 1930s, when Armstrong created not one but two modern musical styles. Brothers wields tremendous skill in making the connections between history and music accessible to everyone.

The Rise of Prince: 1958-1988 is the definitive account of the formative years of this iconic artist. More so than any previous book, this volume provides a dramatic, compelling narrative of Prince's rise to fame. The prologue provides a gripping, day-to-day account of the events that unfolded between November 2015 and April 21, 2016, when Prince tragically died at Paisley Park. The Rise of Prince provides a complete reordering of what is known about Prince's formative years based on previously unavailable documents and persons never before interviewed.

With Amusement for All is the first comprehensive history of two centuries of mass entertainment in the United States, covering everything from the penny press to Playboy, the NBA to NASCAR, big band to hip hop, and other topics including film, comics, television, sports, and music. Paying careful attention to matters of race, gender, class, economics, and politics, LeRoy Ashby emphasizes the complex ways in which popular culture simultaneously reflects and transforms American culture.

Histories of music overwhelmingly suppress stories of the outsiders and rebels who created musical revolutions and instead celebrate the mainstream assimilators who borrowed innovations, diluted their impact, and disguised their sources. In Music: A Subversive History, Ted Gioia reclaims the story of music for the riffraff, insurgents, and provocateurs. Gioia tells a 4,000-year history of music as a global source of power, change, and upheaval.

The Rest Is Noise takes the listener inside the labyrinth of modern music, from turn-of-the-century Vienna to downtown New York in the '60s and '70s. We meet the maverick personalities and follow the rise of mass culture on this sweeping tour of 20th-century history through its music.

As Glenn Altschuler reveals in All Shook Up, the rise of rock 'n roll--and the outraged reception to it--in fact can tell us a lot about the values of the United States in the 1950s, a decade that saw a great struggle for the control of popular culture. Altschuler shows, in particular, how rock's "switchblade beat" opened up wide fissures in American society along the fault-lines of family, sexuality, and race.

Whether or not we like to admit it, pop culture is a lens through which we alternately view and shape the world around us. When it comes to feminism, pop culture aids us in translating feminist philosophies, issues, and concepts into everyday language, making them relevant and relatable. In Feminism and Pop Culture, author and cofounder of Bitch magazine Andi Zeisler traces the impact of feminism on pop culture (and vice versa) from the 1940s to the present and beyond.

The remarkable life and times of the man who popularized American folk music and created the science of song. Folklorist, archivist, anthropologist, singer, political activist, talent scout, ethnomusicologist, filmmaker, concert and record producer, Alan Lomax is best remembered as the man who introduced folk music to the masses. Lomax began his career making field recordings of rural music for the Library of Congress and by the late 1930s brought his discoveries to radio, including Woody Guthrie, Pete Seeger, and Burl Ives.

Acclaimed national security columnist and noted cultural critic Fred Kaplan looks past the 1960s to the year that really changed AmericaWhile conventional accounts focus on the 60s as the era of pivotal change that swept the nation, Fred Kaplan argues that it was 1959 that ushered in the wave of tremendous cultural, political, and scientific shifts that would play out in the decades that followed.

In late 1971 John Lennon left London behind and moved to New York, eager to join a youth movement rallying for social justice and an end to the Vietnam War. Lennon was quickly embraced by radicals and revolutionaries, the hippies and Yippies at odds with the establishment. Settling in Greenwich Village, the heart of Manhattan's counterculture, the former Beatle was soon on the frontlines of the antiwar movement and championing a range of causes and issues.

Ben Greenman, New York Times best-selling author, contributing writer to The New Yorker, and owner of thousands of recordings of Prince and Prince-related songs, knows intimately that there has never been a rock star as vibrant, mercurial, willfully contrary, experimental, or prolific as Prince. Uniting a diverse audience while remaining singularly himself, Prince was a tireless artist, a musical virtuoso and chameleon, and a pop-culture prophet.

On New Year's Eve, 1970, Paul McCartney told his lawyers to issue the writ at the High Court in London, effectively ending The Beatles. You might say this was the last day of the pop era. The following day, which was a Friday, was 1971. You might say this was the first day of the rock era. And within the remaining 364 days of this monumental year, the world would hear Don McLean's "American Pie", The Rolling Stones' "Brown Sugar", The Who's "Baba O'Riley", Zeppelin's "Stairway to Heaven", and more.

An exploration of all aspects of the Abba member’s lives and careers. Amazingly detailed, it examines the group member’s family backgrounds, the pre-Abba days, the legendary 70s, the marriages, the divorces, the business ups and downs, and the post-Abba solo careers.

The architects of America's cultural revolution of the 1960s were Beat authors like Allen Ginsberg and Jack Kerouac, and celebrated figures like Norman Mailer, Timothy Leary, Eldridge Cleaver, and Susan Sontag. In examining the lives and works of those who spoke for the 1960s, Roger Kimball conceives a series of cautionary tales, an annotated guidebook of wrong turns, dead-ends, and blind alleys.

Simply stated, Kurt Cobain changed the cultural conversation in his all-too-brief life, and even after his shattering death. With interviews and commentary from all corners of the pop culture universe, from the people who knew Cobain to those who continue to help his legend grow, Here We Are Now explores what a singular life meant, and how that meaning can be measured, when and if it can be.

Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".

Burns highlights the two facets of Rand's work that make her a perennial draw for those on the right: Her promotion of capitalism, and her defense of limited government. Both sprang from her early, bitter experience of life under Communism, and became among the most deeply enduring of her messages, attracting a diverse audience of college students and intellectuals, business people and Republican Party activists, libertarians and conservatives.