Hit Makers
The Science of Popularity in an Age of Distraction
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Narrated by:
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Derek Thompson
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By:
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Derek Thompson
About this listen
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters but rather their friends, followers, and imitators - the audience of your audience.
In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste", and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold yet sneakily recognizable.
All businesses, artists, and people looking to promote themselves and their work want to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the 21st century - people's attention.
From the dawn of impressionist art to the future of Facebook, from Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.
In Hit Makers, Derek Thompson investigates:
- The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
- Why Facebook is the world's most important modern newspaper
- How advertising critics predicted Donald Trump
- The fifth grader who accidentally launched "Rock Around the Clock", the biggest hit in rock and roll history
- How Barack Obama and his speechwriters think of themselves as songwriters
- How Disney conquered the world - but the future of hits belongs to savvy amateurs and individuals
- The French collector who accidentally created the Impressionist canon
- Quantitative evidence that the biggest music hits aren't always the best
- Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
- Why one year - 1991 - is responsible for the way pop music sounds today
- Why another year - 1932 - created the business model of film
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With Amusement for All
- A History of American Popular Culture since 1830
- By: LeRoy Ashby
- Narrated by: Kevin Pierce
- Length: 33 hrs and 40 mins
- Unabridged
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With Amusement for All is the first comprehensive history of two centuries of mass entertainment in the United States, covering everything from the penny press to Playboy, the NBA to NASCAR, big band to hip hop, and other topics including film, comics, television, sports, and music. Paying careful attention to matters of race, gender, class, economics, and politics, LeRoy Ashby emphasizes the complex ways in which popular culture simultaneously reflects and transforms American culture.
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So Much Fun!
- By Paul on 11-28-13
By: LeRoy Ashby
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The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- By: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrated by: Timothy Danko
- Length: 10 hrs and 50 mins
- Unabridged
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First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
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Boorstin’s deep Conservative mindset reaches through every example in this book.
- By Christine on 10-12-20
By: Daniel J. Boorstin, and others
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Smarter Than You Think
- How Technology Is Changing Our Minds for the Better
- By: Clive Thompson
- Narrated by: Jeff Cummings
- Length: 10 hrs and 41 mins
- Unabridged
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In Smarter Than You Think, Thompson documents how every technological innovation - from the printing press to the telegraph - has provoked the very same anxieties that plague us today. We panic that life will never be the same, that our attentions are eroding, that culture is being trivialized. But as in the past, we adapt, learning to use the new and retaining what’s good of the old.
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Title should be Getting Smarter Through Technology
- By A. Yoshida on 03-10-17
By: Clive Thompson
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Pure Invention
- How Japan's Pop Culture Conquered the World
- By: Matt Alt
- Narrated by: Matt Alt
- Length: 11 hrs and 49 mins
- Unabridged
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Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.
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great book ruined by ending
- By Grant Holder on 06-07-22
By: Matt Alt
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Superman
- The High-Flying History of America's Most Enduring Hero
- By: Larry Tye
- Narrated by: Scott Brick
- Length: 13 hrs and 14 mins
- Unabridged
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From two-fisted crimebuster to über-patriot, social crusader to spiritual savior, Superman—perhaps like no other mythical character before or since—has evolved in a way that offers a Rorschach test of his times and our aspirations. In this deftly realized appreciation, Larry Tye reveals a portrait of America over seventy years through the lens of that otherworldly hero who continues to embody our best selves.
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This Superman soars
- By tru britty on 07-13-15
By: Larry Tye
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1959
- The Year Everything Changed
- By: Fred Kaplan
- Narrated by: Joe Barrett
- Length: 10 hrs and 20 mins
- Unabridged
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Acclaimed national security columnist and noted cultural critic Fred Kaplan looks past the 1960s to the year that really changed AmericaWhile conventional accounts focus on the 60s as the era of pivotal change that swept the nation, Fred Kaplan argues that it was 1959 that ushered in the wave of tremendous cultural, political, and scientific shifts that would play out in the decades that followed.
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Facinating look at a neglected moment in history
- By James on 05-25-11
By: Fred Kaplan
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How to Write Short
- Word Craft for Fast Times
- By: Roy Peter Clark
- Narrated by: Roy Peter Clark
- Length: 5 hrs and 20 mins
- Unabridged
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In How to Write Short , Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed - from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services.
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Ironically long
- By Amazon Customer on 03-14-16
By: Roy Peter Clark
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- By: Andi Zeisler
- Narrated by: Joell A. Jacob
- Length: 10 hrs and 24 mins
- Unabridged
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Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
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Fantastic book despite shoddy narration
- By Seth H. Wilson on 05-19-16
By: Andi Zeisler
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The Simpsons
- An Uncensored, Unauthorized History
- By: John Ortved
- Narrated by: John Allen Nelson, Justine Eyre
- Length: 11 hrs and 26 mins
- Unabridged
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John Ortved's oral history is the first-ever look behind the scenes at the creation and day-to-day running of the television phenomenon known as The Simpsons, as told by many of the people who produce it.
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Great Content, Awful Reading
- By JH Easton on 03-13-11
By: John Ortved
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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Street Gang
- The Complete History of Sesame Street
- By: Michael Davis
- Narrated by: Caroll Spinney
- Length: 8 hrs and 21 mins
- Abridged
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When the first episode aired on Nov. 10, 1969, Sesame Street revolutionized the way education was presented to children on television. It has since become the longest-running children's show in history, and today reaches 8 million pre-schoolers on 350 PBS stations and airs in 120 countries. Street Gang is the compelling and often comical story of the creation and history of this media masterpiece and pop culture landmark.
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An important subject, but hardly gripping
- By Scott T. Hards on 09-24-10
By: Michael Davis
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Slugfest
- Inside the Epic, 50-Year Battle Between Marvel and DC
- By: Reed Tucker
- Narrated by: Will Collyer
- Length: 10 hrs and 43 mins
- Unabridged
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The first in-depth, behind-the-scenes audiobook treatment of the rivalry between the two comic book giants. They are the two titans of the comic book industry - the Coke and Pepsi of superheroes - and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. To many partisans, Marvel is now on top. But for much of the early 20th century, it was DC that was the undisputed leader.
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Loved it, but...
- By Smitty on 05-02-18
By: Reed Tucker
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Red Carpet
- Hollywood, China, and the Global Battle for Cultural Supremacy
- By: Erich Schwartzel
- Narrated by: Sean Patrick Hopkins
- Length: 11 hrs and 55 mins
- Unabridged
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From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry.
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Why modern cinema is a comic experience.
- By Pasternak on 03-11-22
By: Erich Schwartzel
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How to Make It in the New Music Business (3rd Edition)
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How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.
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If you have anything to do with music...READ THIS!
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Made to Stick
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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Even Better The Second Time
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The Bedroom Super Producer
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Solid Wothwhile Advice - get you WRAP on
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Thanks for the Feedback
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The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.
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Poor narration ruins yet another good read
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Blockbusters
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Overall
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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I love the autobook the only thing I have
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By: Anita Elberse
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First, Break All the Rules
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Overall
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Performance
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They actually have vastly different styles and backgrounds. Yet despite their differences, great managers share one common trait: They don’t hesitate to break virtually every rule held sacred by conventional wisdom. They don’t believe that, with enough training, a person can achieve anything he sets his mind to. They don’t try to help people overcome their weaknesses. And, yes, they even play favorites. In this longtime management bestseller, Gallup presents the remarkable findings of its massive in-depth study of great managers.
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Content is dated
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Switch on Your Brain
- The Key to Peak Happiness, Thinking, and Health
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Overall
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You are not a victim of your biology! The vast majority of the illnesses that plague us today are a direct result of our thought life. What we think about truly affects us both physically and emotionally. Today our culture is undergoing an epidemic of toxic thoughts that, left unchecked, create ideal conditions for illnesses. Supported by current scientific and medical research, Dr. Caroline Leaf gives you a prescription for better health and wholeness through correct thinking patterns.
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SAMPLE! couldn't get past the voice of the narrator. Credit wasted.
- By Kaci D on 10-27-15
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Lean In
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- By: Sheryl Sandberg
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- Unabridged
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Overall
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Performance
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Story
In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto.
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Lean In, Lead On
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How to Fly a Horse
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As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative 20 years in the making, Ashton leads us on a journey through humanity's greatest creations to uncover the surprising truth behind who creates and how they do it.
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A refreshing take on creation and innovation
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Music Habits
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Overall
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Performance
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Story
Music production can be an elusive art form for many, and the challenges that face someone who is new to this can easily create overwhelm and lead to complete paralysis. The goal of this book is to cover music production from many different angles in a way that will change your thinking on the subject and build your confidence.
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Highly Recommended for Artists
- By pdxpch on 03-12-21
By: Jason Timothy
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The Power of Moments
- Why Certain Experiences Have Extraordinary Impact
- By: Chip Heath, Dan Heath
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- Unabridged
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Overall
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Performance
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Story
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
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Easy to create your own defining moments
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By: Chip Heath, and others
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Multipliers, Revised and Updated
- How the Best Leaders Make Everyone Smarter
- By: Liz Wiseman, Stephen Covey - foreword
- Narrated by: Liz Wiseman, John Meagher
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- Unabridged
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Overall
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Performance
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Story
We've all had experiences with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the people around them and always need to be the smartest people in the room. These are the idea killers, the energy sappers, the diminishers of talent and commitment. On the other side of the spectrum are leaders who use their intelligence to amplify the smarts and capabilities of the people around them.
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Good points, but highly repetitive
- By 9a7ner on 02-27-19
By: Liz Wiseman, and others
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
- By: Oren Klaff
- Narrated by: Oren Klaff
- Length: 6 hrs and 16 mins
- Unabridged
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Overall
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Performance
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Story
If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
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Riveting. BLEW, MY, MIND
- By Justin on 09-19-19
By: Oren Klaff
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
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Overall
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Performance
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Outdated and bland
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- Shaw
- 07-25-17
nothing break through about this book
a take on how Malcolm Gladwell would wright a book. needed more chapters or better story
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- McMatt
- 04-11-17
Loved this
Wonderful insights and delivery. I usually hate books that overanalyze the obvious but Derek found a way to uncover classic tropes among new topics.
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- Matt
- 04-22-18
Very good
This review requires fifteen words but I only wanted to write two words. Very good.
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- Anonymous User
- 08-19-20
Must read!
Great book and great insights! A must read for any creator on entrepreneur, even more so nowadays
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- Tiffany B.
- 04-13-19
Well done!
This book breaks down, in a very tangible way, the things that lure people in. He has taken a very easy, logical approach to the driving force behind "the hit". I love this and will definitely share.
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- Andrew Perdomo
- 04-14-22
Fascinating and amazing!
I really enjoyed this book. It severely depressed me at first, just understanding the way human culture works as a creator made me sad. But the connections Derek Thompson makes, the encouragements he offers, I will recommended this book to several people!
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- Williamb
- 05-26-18
Multiple perspectives on popularity
This is a must read for promoters and marketers. There is a lot of science backed with empirical observation here. There are lots of opinions, too. I would say that this book is effective at presenting the underpinnings of a variety of human attention, distraction and fascination. Not al of this is strictly scientific, but almost all of it is useful. The writing is quite good. The selections of content and examples are well done. I am neither marketer nor promoter, so the departure from the scientific underpinning was more disappointing to me than it might be to others. The writing is good enough and the content presented clear enough to carry through.
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- D
- 10-30-20
A very good listen
It's informative and thought provoking. It gives honest analysis with conclusions yet no real claim to "the answer." Enlightening.
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- Carson
- 06-25-17
Fantastic
Very thought provoking. Definitely some homerun usable ideas here. Thanks for writing this, quality recording as well.
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- M. Ottati
- 03-04-17
interesting and mesmerizing
interesting and mesmerizing, I'm going to listen to it again and again....lots of stuff to absorb
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