Naming the Part
Persuasion Powerhouse, Book 3
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Naming the Part
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About this listen
PERSUASION POWERHOUSE is the new, expert-level series of e-books from persuasion expert Kenrick Cleveland.
In this third book in the series, Kenrick teaches how to understand the power of names and apply them in your persuasion.
He discusses the cultural importance of names and the significance that people place upon them when forming their identity.
He then describes how you can apply labels and names, in association with the values you have elicited from people, to cause them to identify with your themes and consequently be led to see you as the solution to their problems.
By leading clients to adopt labels which define themselves, you can reveal to them the problems associated with that label, creating a need which can only be filled by the solution you provide.
At last, a series of e-books specifically to teach the most advanced persuasion strategies to those who are ready for them.