What makes good people do bad things? How can moral people be seduced to act immorally? Where is the line separating good from evil, and who is in danger of crossing it? Social psychologist Philip Zimbardo has the answers. He explains how - and the myriad reasons why - we are all susceptible to the lure of "the dark side". Drawing on examples from history as well as his own trailblazing research, Zimbardo details how situational forces and group dynamics can make monsters out of decent men and women.

Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.

Although highly controversial, Hervey Cleckley's Mask of Sanity provides one of the most influential clinical descriptions of psychopathy in the 20th century. At the crux of his argument, Cleckley claims that many psychopathic personalities go undiagnosed because they maintain a social mask that conceals their mental disorder and enables them to blend in with society. Furthermore, many of these affected individuals appear to function normally in accordance with standard psychiatric criteria.

The Origins and History of Consciousness draws on a full range of world mythology to show how individual consciousness undergoes the same archetypal stages of development as human consciousness as a whole. Erich Neumann was one of C. G. Jung's most creative students and a renowned practitioner of analytical psychology in his own right. In this influential book, Neumann shows how the stages begin and end with the symbol of the Uroboros, the tail-eating serpent.

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

The author of such acclaimed books as The Hero With a Thousand Faces and The Power of Myth discusses the primitive roots of mythology, examining them in light of the most recent discoveries in archaeology, anthropology, and psychology.

Published first in 1912, Psychology of the Unconscious was one of the most important stepping stones in the development of Jung’s thought and practice. It has a long subtitle: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought. This expressed the underlying impetus - a break from the view of the libido and its functions as taught by Sigmund Freud, which Jung had earlier adopted. It was from this point that the two approaches, which came to be known as the Swiss and Viennese schools, emerged.

Why are women more verbal than men? Why do women remember details of fights that men can't remember at all? Why do women tend to form deeper bonds with their female friends than men do with their male counterparts? These and other questions have stumped both sexes throughout the ages. Now, pioneering neuropsychiatrist Louann Brizendine, M.D., brings together the latest findings to show how the unique structure of the female brain determines how women think and what they value.

The human psyche is one of the most complex, unpredictable, enigmatic, and therefore riveting phenomena in existence, one that psychologists have been working on deciphering since the dawn of modern science. To better understand the multifaceted intricacies of human behavior, and to unlock the secrets of the conscious mind and the subconscious, ambitious professionals in the field have conducted numerous groundbreaking - and at times, problematic - psychological experiments.

The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.