
Public Opinion
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Narrated by:
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John Clickman
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By:
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Walter Lippmann
About this listen
Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions. He suggests experts, not the public, should guide society due to these limitations. Though controversial, it remains a crucial text in understanding public opinion, media influence, and the challenges of democracy.
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Overall
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You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
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Crystallizing Public Opinion
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- Unabridged
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Overall
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Performance
-
Story
Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.
By: Edward Bernays
-
Propaganda
- By: Edward Bernays
- Narrated by: Jonathan Queen
- Length: 3 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.
By: Edward Bernays
Lippmann is an impressive social scientist.
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