
Opening Weekend
An Insider's Look at Marketing Hollywood's Hits and Flops
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Narrated by:
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Jim Fredrick
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By:
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Jim Fredrick
About this listen
In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.
After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice president of creative advertising at Warner Bros.; and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.
Across a span of thirty-five years, Fredrick's roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise, to commercial failures like The Adventures of Pluto Nash and Fired Up! Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
©2024 Jim Fredrick (P)2024 University Press of MississippiListeners also enjoyed...
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Story
Friedkin Connection takes listeners from the streets of Chicago to the suites of Hollywood and from the sixties to today. William Friedkin offers a candid look at a thrilling era of Hollywood cinema, when traditional storytelling gave way to the rebellious and alternative; when filmmakers like him captured the paranoia and fear of a nation undergoing a cultural nervous breakdown.
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The Perfect Old School Director Movie Book
- By Lars E. Soderlund on 05-22-25
By: William Friedkin
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The Mailroom
- Hollywood History from the Bottom Up
- By: David Rensin
- Narrated by: Sean Runnette
- Length: 16 hrs and 39 mins
- Unabridged
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Veteran Hollywood writer David Rensin travels behind the scenes and through 65 years of show business history to tell the real stories of the marvelous careers that began - and in some cases ended - in the mailroom. Based on more than 200 interviews, Rensin unfolds the never-before-told history of an American institution - in the voices of the people who lived it. Through seven decades of glamour and humiliation, you'll go where the trainees go, do what they must do to get ahead, and hear the best insider stories from the Hollywood everyone knows about but no one really knows.
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Great for naps
- By Mrs Dumblepants on 03-27-20
By: David Rensin
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Whenever You're Ready
- By: Rachel Runya Katz
- Narrated by: Dawn Rocker
- Length: 8 hrs and 47 mins
- Unabridged
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Nia and Jade had been inseparable ever since their best friend, Michal, introduced them at her tenth birthday party. But now it's been three years since Michal died of cancer—since the brutal fight Nia and Jade had—and they're barely on speaking terms. Until Nia reads a letter Michal wrote for her twenty-ninth birthday, asking her and Jade to go on the southern Jewish history road trip they'd planned before she died.
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Kubrick
- An Odyssey
- By: Robert P. Kolker, Nathan Abrams
- Narrated by: Perry Daniels
- Length: 24 hrs and 33 mins
- Unabridged
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The enigmatic and elusive filmmaker Stanley Kubrick has not been treated to a full-length biography in over twenty years. Stanley Kubrick: An Odyssey fills that gap. This definitive book is based on access to the latest research, especially Kubrick's archive at the University of the Arts, London, as well as other private papers plus new interviews with family members and those who worked with him. It offers comprehensive and in-depth coverage of Kubrick's personal, private, public, and working life.
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A stellar biography for Kubrick lovers
- By Daniel on 09-10-24
By: Robert P. Kolker, and others
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Surely You Can't Be Serious
- The True Story of Airplane!
- By: David Zucker, Jim Abrahams, Jerry Zucker
- Narrated by: "Weird Al" Yankovic, Arne Schmidt, Barry Diller, and others
- Length: 7 hrs and 53 mins
- Unabridged
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Surely You Can’t Be Serious is the first-ever oral history of the making of Airplane! by the creators, and of the beginnings of the ZAZ trio (Zucker, Abrahams, Zucker) – charting the rise of their comedy troupe Kentucky Fried Theater in Madison, Wisconsin all the way to premiere night. The directors explain what drew them to filmmaking and in particular, comedy.
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Absolutely fantastic
- By A. Soergel on 10-11-23
By: David Zucker, and others
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Hits, Flops, and Other Illusions
- My Fortysomething Years in Hollywood
- By: Ed Zwick
- Narrated by: Ed Zwick
- Length: 10 hrs and 23 mins
- Unabridged
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Though there are many factors behind such success, including luck and the contributions of his creative partner Marshall Herskovitz, he’s known to have a special talent for bringing out the best in the people he’s worked with, notably the actors. In those intense collaborations, he seeks to discover the small pieces of connective tissue, vulnerability, and fellowship that can help an actor realize their character in full.
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Authentic, Sobering & Full of Grace
- By David_Leah Wiley on 02-17-24
By: Ed Zwick
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Dream Jungle
- By: Jessica Hagedorn
- Narrated by: Edoardo Ballerini, Ramón de Ocampo, Rona Figueroa, and others
- Length: 11 hrs and 59 mins
- Unabridged
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In a Philippines of desperate beauty and rank corruption, two seemingly unrelated events occur: the discovery of an ancient lost tribe living in a remote mountainous area and the arrival of a celebrity-studded, American film crew, there to make an epic Vietnam War movie. But the lost tribe may be a clever hoax and the Hollywood movie seems doomed as the cast and crew continue to self-destruct in a cloud of drugs and ego.
By: Jessica Hagedorn
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Stuntwomen
- The Untold Hollywood Story
- By: Mollie Gregory
- Narrated by: Tanis Parenteau
- Length: 9 hrs and 12 mins
- Unabridged
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They've traded punches in knockdown brawls, crashed biplanes through barns, and raced to the rescue in fast cars. They add suspense and drama to the story, portraying the swimmer stalked by the menacing shark, the heroine dangling 20 feet below a soaring hot air balloon, or the woman leaping nine feet over a wall to escape a dog attack. Only an expert can make such feats of daring look easy, and stuntwomen with the skills to perform - and survive - great moments of action in movies have been hitting their mark in Hollywood since the beginning of film.
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Brilliant
- By Xander Turian on 02-13-23
By: Mollie Gregory
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Animal Instinct
- By: Amy Shearn
- Narrated by: Allyson Ryan
- Length: 9 hrs and 28 mins
- Unabridged
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It’s spring of 2020 and Rachel Bloomstein—mother of three, recent divorcée, and Brooklynite—is stuck inside. But her newly awakened sexual desire and lust for a new life refuse to be contained. Leaning on her best friend Lulu to show her the ropes, Rachel dips a toe in the online dating world, leading to park dates with younger men, flirtations with beautiful women, and actual, in-person sex. None of them, individually, are perfect . . . hence her rotation. But what if one person could perfectly cater to all her emotional needs?
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Horrible!
- By Gregory W. Bell on 06-06-25
By: Amy Shearn
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Funny Because It's True
- How The Onion Created Modern American News Satire
- By: Christine Wenc
- Narrated by: Christine Wenc
- Length: 12 hrs
- Unabridged
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In 1988, a band of University of Wisconsin–Madison undergrads and dropouts began publishing a free weekly newspaper with no editorial stance other than “You Are Dumb.” Just wanting to make a few bucks, they wound up becoming the bedrock of modern satire over the course of twenty years, changing the way we consume both our comedy and our news. The Onion served as a hilarious and brutally perceptive satire of the absurdity and horrors of late twentieth-century American life and grew into a global phenomenon.
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Her lack of knowledge.
- By Anonymous User on 04-20-25
By: Christine Wenc
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Under Lock & Skeleton Key
- A Secret Staircase Mystery
- By: Gigi Pandian
- Narrated by: Soneela Nankani
- Length: 9 hrs and 45 mins
- Unabridged
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After a disastrous accident derails Tempest Raj’s career, and life, she heads back to her childhood home in California to comfort herself with her grandfather’s Indian home-cooked meals. Though she resists, every day brings her closer to the inevitable: working for her father’s company. Secret Staircase Construction specializes in bringing the magic of childhood to all by transforming clients’ homes with sliding bookcases, intricate locks, backyard treehouses, and hidden reading nooks.
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Don’t listen at regular speed!
- By Chibiusa on 05-08-22
By: Gigi Pandian
The competition, creativity, pressure with high stakes that is part of the business.
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Amazing Chronicle From An Insiders Experience In Hollywood
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If you have any question about whether or not to give this title a try, just take a look at the dust jacket recommendations and you’ll see what an amazing story and storyteller you are in for.
Excellent, detailed and SO engaging.
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