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Personality Wins

By: Merrick Rosenberg, Richard Ellis - contributor
Narrated by: Jonathan Yen
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Publisher's summary

Another US presidential election is underway, and Americans are engaged in the time-honored tradition of judging candidates by their personalities. It may sound unwise to pick the future leader of the free world based on personality traits rather than platforms, policies, and ideology, but that is exactly what Americans do. In fact, personality explains the results of the last 22 US elections - and can predict who will win in 2020.

Personality expert Merrick Rosenberg and coauthor Richard Ellis have developed an unprecedented system that reveals the pattern of who takes the White House and why. In this exploration of US presidential elections, you'll uncover the unique characteristics of eagles (Donald Trump and Franklin D. Roosevelt), parrots (Bill Clinton and Ronald Reagan), doves (Dwight D. Eisenhower and Jimmy Carter), and owls (George H. W. Bush and Richard Nixon) who occupied the Oval Office. You'll discover that no matter what is happening in the world and what the candidates propose, nothing stops certain personalities from winning elections.

If you're wondering whether Joe Biden, Elizabeth Warren, Bernie Sanders, or another Democratic candidate can beat Donald Trump in the 2020 election, this book has the answer.

©2020 Merrick Rosenberg (P)2020 HighBridge, a division of Recorded Books
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Every candidate should read- every voter should read!

I’ve read this book twice- the second time I listened to it with my husband who was just learning about the birds and their roles. We had a ball across many road trips trying to guess the styles of the presidents before Merrick stated them- and amazingly got them right almost every time. The logic behind this model is solid- and if true, indicates that voters choose personalities rather than skills more than not. With a presidential election looming in the future, I’d love to see the sequel- or a supplement. Perhaps a blog following the primaries.
Combine this with the new movie “Birdbrains” and while you are enjoying the content, you will discover the “sticky” style identifiers in a new way. Thanks for another great book. I always learn something new.

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