Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing
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Narrated by:
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Kirk Winkler
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By:
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Joe Dobrow
About this listen
The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing to the late 19th century when three charismatic individuals launched an industry that defines our national culture.
Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.
Using mostly newspapers - plus a good deal of moxie, emotional suasion, iconic imagery, and to be sure, alcohol - Burke, Hamilton, and Handy each devised ways to promote celebrities, attract huge crowds, and generate massive news coverage. As a result, a plainsman named William F. Cody became more famous than the president of the United States, a traveling circus turned into the Greatest Show on Earth, and a world's fair attracted more than 27 million visitors.
Tapping his practitioners knowledge of marketing and promotion, Dobrow reintroduces listeners to Buffalo Bill and his Wild West show, P. T. Barnum and his circus, and the greatest of all worlds fairs.
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Story
The literature of the Gettysburg Address tends to fall into one of two extremes. At one end are those books that maintain that Lincoln wrote his speech hastily, even on a scrap of paper on the train en route from Washington to Gettysburg. In this version, Lincoln delivered his remarks to an uncomprehending public, which applauded politely, failing to appreciate his genius. Many of the books that argued this point of view are out of print today, but the myths and legends live on.
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add this to your Lincoln bookshelf
- By D. Littman on 01-26-07
By: Gabor Boritt
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One Summer
- America, 1927
- By: Bill Bryson
- Narrated by: Bill Bryson
- Length: 17 hrs and 3 mins
- Unabridged
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One of the most admired nonfiction writers of our time retells the story of one truly fabulous year in the life of his native country - a fascinating and gripping narrative featuring such outsized American heroes as Charles Lindbergh, Babe Ruth, and yes Herbert Hoover, and a gallery of criminals (Al Capone), eccentrics (Shipwreck Kelly), and close-mouthed politicians (Calvin Coolidge). It was the year Americans attempted and accomplished outsized things and came of age in a big, brawling manner. What a country. What a summer. And what a writer to bring it all so vividly alive.
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Why 1927?
- By Mark on 10-18-13
By: Bill Bryson
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Supreme City
- How Jazz Age Manhattan Gave Birth to Modern America
- By: Donald L. Miller
- Narrated by: Frangione Jim
- Length: 29 hrs and 39 mins
- Unabridged
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In four words - "the capital of everything" - Duke Ellington captured Manhattan during one of the most exciting and celebrated eras in our history: The Jazz Age. Radio, tabloid newspapers, and movies with sound appeared. The silver screen took over Times Square as Broadway became America's movie mecca. Tremendous new skyscrapers were built in Midtown in one of the greatest building booms in history.
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the background to the NYC we now live in
- By Marcie on 03-05-15
By: Donald L. Miller
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The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- By: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrated by: Timothy Danko
- Length: 10 hrs and 50 mins
- Unabridged
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First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
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Boorstin’s deep Conservative mindset reaches through every example in this book.
- By Christine on 10-12-20
By: Daniel J. Boorstin, and others
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When Paris Sizzled
- The 1920s Paris of Hemingway, Chanel, Cocteau, Cole Porter, Josephine Baker, and Their Friends
- By: Mary McAuliffe
- Narrated by: Saskia Maarleveld
- Length: 11 hrs and 15 mins
- Unabridged
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When Paris Sizzled vividly portrays the City of Light during the fabulous 1920s, les Annees folles, when Parisians emerged from the horrors of war to find that a new world greeted them - one that reverberated with the hard metallic clang of the assembly line, the roar of automobiles, and the beat of jazz. Mary McAuliffe traces a decade that saw seismic change on almost every front, from art and architecture to music, literature, fashion, entertainment, transportation, and, most notably, behavior.
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Informative, but no sizzle
- By OzEnigma on 06-01-17
By: Mary McAuliffe
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Made in America
- By: Bill Bryson
- Narrated by: William Roberts
- Length: 18 hrs and 10 mins
- Unabridged
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In Made in America, Bryson de-mythologizes his native land, explaining how a dusty hamlet with neither woods nor holly became Hollywood, how the Wild West wasn't won, why Americans say 'lootenant' and 'Toosday', how Americans were eating junk food long before the word itself was cooked up, as well as exposing the true origins of the G-string, the original $64,000 question, and Dr Kellogg of cornflakes fame.
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Bryson Not Reading Makes For a Rare Fail
- By John on 02-28-14
By: Bill Bryson
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The Apparitionists
- A Tale of Phantoms, Fraud, Photography, and the Man Who Captured Lincoln's Ghost
- By: Peter Manseau
- Narrated by: Jefferson Mays
- Length: 9 hrs and 31 mins
- Unabridged
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In the early days of photography, in the death-strewn wake of the Civil War, one man seized America's imagination. A "spirit photographer", William Mumler took portrait photographs that featured the ghostly presence of a lost loved one alongside the living subject. Mumler was a sensation. Peter Manseau brilliantly captures a nation wracked with grief and hungry for proof of the existence of ghosts and for contact with their dead husbands and sons. It took a circus-like trial of Mumler on fraud charges to expose a fault line of doubt and manipulation.
By: Peter Manseau
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My Thoughts Be Bloody
- The Bitter Rivalry Between Edwin and John Wilkes Booth
- By: Nora Titone, Doris Kearns Goodwin - introduction/notes
- Narrated by: John B. Lloyd
- Length: 19 hrs and 24 mins
- Unabridged
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My Thoughts Be Bloody, a sweeping family saga, revives an extraordinary figure whose name has been missing, until now, from the story of President Lincoln's death. Edwin Booth, John Wilkes's older brother by four years, was in his day the biggest star of the American stage. Without an account of Edwin Booth, author Nora Titone argues, the real story of Lincoln's assassin has never been told.
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Wonderful!
- By Tad Davis on 11-30-10
By: Nora Titone, and others
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Guest of Honor
- Booker T. Washington, Theodore Roosevelt, and the White House Dinner that Shocked a Nation
- By: Deborah Davis
- Narrated by: Karen White
- Length: 9 hrs and 8 mins
- Unabridged
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In 1901, President Theodore Roosevelt invited Booker T. Washington to have dinner at the executive mansion with the First Family. The next morning, news that the president had dined with a Black man-and former slave-sent shock waves through the nation. Although African Americans had helped build the White House and had worked for most of the presidents, not a single one had ever been invited to dine there. Fueled by inflammatory newspaper articles, political cartoons, and even vulgar songs, the scandal escalated.
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Great So
- By Maureen Monahan on 04-11-21
By: Deborah Davis
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The Path Between the Seas
- The Creation of the Panama Canal, 1870-1914
- By: David McCullough
- Narrated by: Nelson Runger
- Length: 31 hrs and 36 mins
- Unabridged
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The Path Between the Seas tells the story of the men and women who fought against all odds to fulfill the 400-year-old dream of constructing an aquatic passageway between the Atlantic and Pacific oceans. It is a story of astonishing engineering feats, tremendous medical accomplishments, political power plays, heroic successes, and tragic failures. McCullough expertly weaves the many strands of this momentous event into a captivating tale.
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No Stone Unturned
- By Tim on 06-25-13
By: David McCullough
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The Judgment of Paris
- The Revolutionary Decade that Gave the World Impressionism
- By: Ross King
- Narrated by: Tristan Layton
- Length: 14 hrs and 47 mins
- Unabridged
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While the Civil War raged in America, another very different revolution was beginning to take shape across the Atlantic, in the studios of Paris. The artists who would make Impressionism the most popular art form in history were showing their first paintings amid scorn and derision from the French artistic establishment. Indeed, no artistic movement has ever been, at its inception, quite so controversial.
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Try this!
- By Robert on 10-28-08
By: Ross King