When Kyle Shanahan became the NFL's youngest offensive coordinator in 2008, he had one prevailing rule: Tell me the why. If a colleague couldn't justify his position by providing the unassailable reasoning behind it, he was told to get the hell out of Shanahan's office. Shanahan and the members of his coaching tree—including Sean McVay, Mike McDaniel, Raheem Morris, and Matt LaFleur—came up in a sport where innovation was the exception, not the rule. There had been brilliant football minds before, from Paul Brown to Bill Walsh to Bill Belichick.

The 1980s were a transformative decade for the NBA. Since its founding in 1946, the league had evolved from a bruising, earthbound game of mostly nameless, underpaid players to one in which athletes became household names for their thrilling, physics-defying play. The 1987–88 season was the peak of that golden era, a year of incredible drama that featured a pantheon of superstars in their prime—the most future Hall of Famers competing at one time in any given season—battling for the title, and for their respective legacies.

Every few years a talent comes along that disrupts everything we think we know about how the NBA should work. Whether it’s scoring, playmaking, or shooting, these are players and tactics that fundamentally challenge how the game is played and what greatness looks like on a basketball court. For a period of time, these players each become an “Atlas” for the league, carrying the weight of the NBA on their shoulders, but also providing the roadmap that points the way to the future of the sport. In tandem, they map out the modern NBA’s creation.

It’s now the norm for NBA and collegiate teams to have international players dotting their rosters. The Olympics are no longer a gimme for Team USA. Both via fans streaming from all over the globe and leagues starting in countries throughout the world, the international presence of the game of basketball is a force to be reckoned with. That all started with Hakeem “the Dream” Olajuwon. “Dream,” for short. Award-winning hoops journalist Mirin Fader explores the life and legacy of pioneering international basketball superstar Hakeem Olajuwon.

Los Angeles native and longtime sportswriter for the Los Angeles Times, Scott Howard-Cooper draws on more than a hundred interviews and extensive access to many of the principal figures, including Wooden’s family, to deliver a rich narrative that reveals the turmoil at the heart of this storied college basketball program.

Life in the G League is far from glamorous. Players make enormous sacrifices and work unimaginable hours in the hope that someone in the NBA will give them a chance. To this day, very few fans—even the most passionate followers of the NBA—know much about the G League. In the fall of 2021, the Birmingham Squadron granted author Alex Squadron complete access to the team to capture the experience of playing in the league.

When the federal government catches hotshot financial adviser Louis Martin “Marty” Blazer defrauding his NFL-player clients, it’s time to come clean. He has no reasonable defense. What he has is a bigger story to spill to the feds—that of a multibillion-dollar conspiracy that exploits the most talented college athletes and implicates one of the most popular entertainment industries in the nation. The DOJ is listening, and the truth could literally set Marty free. All he has to do is prove that the NCAA is a vast ongoing scam.

Growing up in Columbus, Ohio, in the 1990s, Hanif Abdurraqib witnessed a golden era of basketball, one in which legends like LeBron James were forged and countless others weren’t. His lifelong love of the game leads Abdurraqib into a lyrical, historical, and emotionally rich exploration of what it means to make it, who we think deserves success, the tension between excellence and expectation, and the very notion of role models, all of which he expertly weaves together with intimate, personal storytelling.

He is considered by many the greatest basketball player ever produced by the hoops-crazy state of Kentucky. In two years at the University of Kentucky, he scored over 1,000 points, led the Wildcats to a Sweet Sixteen appearance and was nicknamed “King Rex.” The first player ever drafted by the Charlotte Hornets, he spent twelve seasons in the NBA, dazzling in dunk contests and sinking one of the most memorable buzzer-beaters in league history. But by the end of his career, Rex Chapman was harboring a destructive secret.

Whether you’re a seasoned veteran of the game or have never set foot on a court, How Basketball Can Save the World will empower you to become more resilient, tolerant, and wise in your relationship with yourself, others, and the world around you.

Aaron Rodgers is among the two or three most talented players to ever hold the most important job in American team sports–quarterback. He also stands as the most mysterious and polarizing figure in the modern-day national pastime that is professional football. From his controversial Covid stance to his methods of spiritual awakening to his estrangement from his family to his high-profile romances to his devastating Achilles injury a mere four plays into his New York Jets career, Rodgers has long dominated the NFL’s news cycle.

John Feinstein has already taken listeners into the inner circles of top college basketball programs in The Legends Club. This time, Feinstein pulls back the curtain on college basketball's lesser-known Cinderella stories - the smaller programs who no one expects to win, who have no chance of attracting the most coveted high school recruits, who rarely send their players on to the NBA. Feinstein follows a handful of players, coaches, and schools who dream, not of winning the NCAA tournament but of making it past their first or second round games.

Pete Rose is a legend. A baseball god. He compiled more hits than anyone in the history of baseball, a record he set decades ago, which still stands. At the same time, he was a working-class white guy from Cincinnati who made it; less talented than tough, and rough around the edges. He was everything that America wanted and needed him to be, the American dream personified, until he wasn’t. Charlie Hustle tells the full story of one of America’s most epic tragedies, the rise and fall of Pete Rose, one of the greatest baseball players of all time.

The definitive biography of a legendary athlete. The Shrug. The Shot. The Flu Game. When most people think of him, they think of his beautiful shots with the game on the line, his body totally in sync with the ball - hitting nothing but net. But for all his greatness, this scion of a complex family from North Carolina's Coastal Plain has a darker side: He's a ruthless competitor and a lover of high stakes. There's never been a biography that encompassed the dual nature of his character and looked so deeply at Jordan on and off the court - until now.

Most coaches know that an extraordinary culture is the secret to an extraordinary team, but how do you create a strong team culture when the culture itself is so complex and always evolving? The good news is the process of creating a culture can be simple and almost effortless when you take a systematic approach. In The Culture System, sports coach and leadership consultant J.P. Nerbun shares his proven process that will help you find joy and fulfillment as a coach, while getting the results you desire.

If someone were to ask Jasmine Santos to describe the last few years of her life with a single word, it would definitely be a four-letter one. After 17 years - and countless broken bones and broken promises - she knows her window to compete in figure skating is coming to a close. But when the offer of a lifetime comes in from an arrogant idiot she's spent the last decade dreaming about pushing in the way of a moving bus, Jasmine might have to reconsider everything.

The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.

The bestselling fitness book for men who want to gain 25-35 pounds of lean muscle and lose as much fat or more in just 3-5 hours per week—and without giving up delicious foods or doing grueling workouts. Is Bigger Leaner Stronger a body building book that can help you pack on brain-shrinking amounts of muscle in 30 days flat? No. Is it a fitness nutrition book full of dubious diet and exercise “hacks” and “shortcuts” for melting belly fat faster than a roided hornet? Absolutely not.

The bestselling fitness and self-improvement book for breaking through mental resistance and barriers, building unshakeable discipline, and keeping your goals alive when things get tough.

Pulitzer Prize, Biography, 2016. Barbarian Days is William Finnegan's memoir of an obsession, a complex enchantment. Surfing only looks like a sport. To initiates it is something else entirely: a beautiful addiction, a demanding course of study, a morally dangerous pastime, a way of life.

When the federal government catches hotshot financial adviser Louis Martin “Marty” Blazer defrauding his NFL-player clients, it’s time to come clean. He has no reasonable defense. What he has is a bigger story to spill to the feds—that of a multibillion-dollar conspiracy that exploits the most talented college athletes and implicates one of the most popular entertainment industries in the nation. The DOJ is listening, and the truth could literally set Marty free. All he has to do is prove that the NCAA is a vast ongoing scam.

The concept of basketball "analytics" has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has been credited—or blamed—for everything from the death of the traditional center to the proliferation of three-point shooting to the alleged abandonment of the area of the court known as the midrange. In The Midrange Theory, Seth Partnow explains how numbers have affected the modern NBA game, and how those numbers urge us toward thinking about it in new ways.

He is considered by many the greatest basketball player ever produced by the hoops-crazy state of Kentucky. In two years at the University of Kentucky, he scored over 1,000 points, led the Wildcats to a Sweet Sixteen appearance and was nicknamed “King Rex.” The first player ever drafted by the Charlotte Hornets, he spent twelve seasons in the NBA, dazzling in dunk contests and sinking one of the most memorable buzzer-beaters in league history. But by the end of his career, Rex Chapman was harboring a destructive secret.

At The Athletic, home to the best newsroom in sports, this question would become a labor of love for dozens of the best football writers on the planet, including Mike Sando and Dan Pompei. Over the course of 100 riveting profiles—each drawing upon unparalleled access and superlative storytelling to offer intimate perspective on what made the greatest players tick—these writers reveal their findings. In the process, they also uncover the history of football.

We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, the powerful influence of media companies have all rendered the notion of amateur athletics a quaint relic of the past, replaced by a Brave New World where money and self-interest rule. The Price is a sweeping, in-depth, thought-provoking look at an inflection point in big-time college football.

When Kyle Shanahan became the NFL's youngest offensive coordinator in 2008, he had one prevailing rule: Tell me the why. If a colleague couldn't justify his position by providing the unassailable reasoning behind it, he was told to get the hell out of Shanahan's office. Shanahan and the members of his coaching tree—including Sean McVay, Mike McDaniel, Raheem Morris, and Matt LaFleur—came up in a sport where innovation was the exception, not the rule. There had been brilliant football minds before, from Paul Brown to Bill Walsh to Bill Belichick.

Aaron Rodgers is among the two or three most talented players to ever hold the most important job in American team sports–quarterback. He also stands as the most mysterious and polarizing figure in the modern-day national pastime that is professional football. From his controversial Covid stance to his methods of spiritual awakening to his estrangement from his family to his high-profile romances to his devastating Achilles injury a mere four plays into his New York Jets career, Rodgers has long dominated the NFL’s news cycle.

Listen to the book that has inspired thousands of people around the world to pursue their Plan A—making bold career moves, launching dream businesses, fleeing toxic relationships, and silencing the naysayers. Feel like you’re always settling for Plan B? Have big goals but something—or someone—is holding you back? There is a counterintuitive but effective strategy used throughout recorded history to overcome impossible odds and achieve breakout success: Eliminate any thoughts of retreat.

Our current definition of “productivity” is broken. It pushes us to treat busyness as a proxy for useful effort, leading to impossibly lengthy task lists and ceaseless meetings. We’re overwhelmed by all we have to do and on the edge of burnout, left to decide between giving into soul-sapping hustle culture or rejecting ambition altogether. But are these really our only choices?

You might believe you’re thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won’t be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seek—love, belonging, success, wealth, victory. According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.