
The Price
What It Takes to Win in College Football’s Era of Chaos
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Narrated by:
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Will Damron
“An explosive tell-all book.”—Sports Illustrated
“This is a must-read masterpiece.”—Paul Finebaum, ESPN college football analyst and New York Times bestselling author
Two of the nation’s most respected sports journalists team up for a vital, hard-hitting investigation into the tumultuous state of big-time college football.
We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, the powerful influence of media companies have all rendered the notion of amateur athletics a quaint relic of the past, replaced by a Brave New World where money and self-interest rule.
The Price is a sweeping, in-depth, thought-provoking look at an inflection point in big-time college football. Six time New York Times bestselling author Armen Keteyian and award-winning national college football reporter John Talty conducted more than two hundred wide-ranging interviews with head coaches, athletic directors, conference commissioners, administrators, politicians, power brokers, agents and media executives from one corner of the sport to the other. They reveal never-before-reported details on major players such as Nick Saban, Jim Harbaugh, Kirby Smart, Jimbo Fisher, and Lane Kiffin. Keteyian and Talty’s reporting also lays bare the machinations that destroyed the historic conference that was the Pac-12, purely in the name of greed.
As the sport’s premier coaches race for the exits, Keteyian and Talty reveal deep, dark truths about a beloved game under siege—and the financial, physical, emotional and psychological toll taken on everyone whose dreams and fortunes often depend on the final score on a Saturday afternoon.
©2024 John Talty and Armen Keteyian (P)2024 HarperCollins PublishersListeners also enjoyed...




















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A Must for the College Football Fan!
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If you're a college football fan it's a must.
Truth
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Accurate account
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Up-to-date information
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The narrator could have stood to learn how to pronounce football specific terms properly. There were some odd choices like how records and scores were read that detract a little from the performance.
Great story; odd narration
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My only issue is with the narrator. They don’t know the game, or even the simplest of terms. For example when reading about a coach leading his team to a 5-7 record, it’s said aloud as “five and seven”, not “five seven”. 10-0 is “ten and oh”, not “ten zero”. And 24/7 Sports is read as “24 Seven Sports”, not “two hundred forty seven Sports”. This may be nitpicking, but it saps credibility from the product.
In-Depth And Off The Rails
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Great content, OK delivery
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the curtain is lifted - somewhat
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Tremendous read
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Very interesting look at college football today
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