Racing with Rich Energy
How a Rogue Sponsor Took Formula One for a Ride
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Narrated by:
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Linda Jones
About this listen
Formula One has long maintained a glitzy aura that masks dark and strange goings-on in the background. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British energy drink startup Rich Energy.
Storey became a multimillion-dollar sponsor of the Haas Formula One team a year after records showed Rich Energy having a mere $770 in the bank. He equated his doubters to moon-landing truthers and publicly mocked both the Haas team and the entities winning legal disputes against him. But where were actual cans of Rich Energy, and did the supposed sponsorship funds exist?
In the six months between Storey's first race as a Formula One sponsor and his very public exit, he stole the spotlight with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner once described the Rich Energy news cycle as: "I'm getting sick of answering these stupid f--king questions on a race weekend. I've never seen any f--king thing like this." No one else had, either. This book uncovers the complete, bizarre story.
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The first in-depth look at Lance Armstrong's doping scandal, the phenomenal business success built on the back of fraud, and the greatest conspiracy in the history of sports. Lance Armstrong won a record-smashing seven Tours de France after staring down cancer, and in the process became an international symbol of resilience and courage. In a sport constantly dogged by blood-doping scandals, he seemed above the fray. Then, in January 2013, the legend imploded. He admitted doping during the Tours and, in an interview with Oprah, described his "mythic, perfect story" as "one big lie."
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Detailed and balanced account
- By Gabriel on 11-19-13
By: Reed Albergotti, and others
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 6 hrs and 5 mins
- Unabridged
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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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Not bad
- By Daniel on 09-12-15
By: Porter Erisman
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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The Zeroes
- My Misadventures in the Decade Wall Street Went Insane
- By: Randall Lane
- Narrated by: Randall Lane
- Length: 12 hrs and 4 mins
- Unabridged
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Magazine entrepreneur Randall Lane had a prime seat at Wall Street's biggest greed fest. The Zeroes is a memoir about the excesses and bad behavior of an outsider who got pulled into a crazy, self-contained world.
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A very entertaining tale
- By andy on 11-03-13
By: Randall Lane
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Spooked
- The Trump Dossier, Black Cube, and the Rise of Private Spies
- By: Barry Meier
- Narrated by: Kerry Shale
- Length: 8 hrs and 33 mins
- Unabridged
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A Pulitzer Prize-winning investigative journalist’s journey into a billon-dollar secret industry that is shaping our world - the booming business of private spying, operatives-for-hire retained by companies, political parties, and the powerful to dig up dirt on their enemies and, if need be, destroy them.
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Spoofed
- By Klutch Kargo on 06-07-21
By: Barry Meier
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You Only Have to Be Right Once
- The Unprecedented Rise of the Instant Tech Billionaires
- By: Randall Lane
- Narrated by: Walter Dixon
- Length: 5 hrs and 36 mins
- Unabridged
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Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.
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Awesome book!
- By Jamal Love on 06-17-15
By: Randall Lane
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The King of Content
- Sumner Redstone’s Battle for Viacom, CBS, and Everlasting Control of His Media Empire
- By: Keach Hagey
- Narrated by: Gabra Zackman
- Length: 10 hrs and 51 mins
- Unabridged
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Sumner Murray Redstone, once feared as the “mad genius” of media who would dump his CEOs for mere wobbles in his companies’ stock price, had built one of the world’s greatest media empires through a series of audacious takeovers constructed to ensure that he always maintained control. Today he controls 80 percent of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion.
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Feels biased. Well researched, but not engaging.
- By Anonymous User on 04-03-19
By: Keach Hagey
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Total Focus
- Making Better Decisions Under Pressure
- By: Brandon Webb, John David Mann
- Narrated by: Johnathan McClain, Brandon Webb
- Length: 7 hrs and 38 mins
- Unabridged
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Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
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Biography/ sales pitch.
- By Dennis on 01-10-18
By: Brandon Webb, and others
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The Club
- How the English Premier League Became the Wildest, Richest, Most Disruptive Force in Sports
- By: Joshua Robinson, Jonathan Clegg
- Narrated by: Shaun Grindell
- Length: 13 hrs and 6 mins
- Unabridged
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No one knew it when their experiment began, but without any particular genius or acumen, the motley cast of billionaires and hucksters behind the modern Premier League struck gold. Pretty soon, everyone wanted to try their luck, from Russian oligarchs to Emirati sheikhs, American tycoons, and Asian Tiger titans. Some succeeded beyond their wildest dreams. Some lost everything. Today, players are sold for tens of millions, clubs are valued in the billions, and games are beamed out to nearly 200 countries, all while the league struggles to preserve its English soul.
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Read don't listen
- By JR3 on 01-23-19
By: Joshua Robinson, and others
What listeners say about Racing with Rich Energy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Michael
- 05-26-23
Not a good topic
Unfortunately the topic is not interesting because no one the authors requested interviews with would talk to them or go on the record. The tweets by Mr. Storey sound like he was drunk or high and the endless hashtags are enough to make the listener want to drink or get high. I really wanted to like this book, I love Formula 1 and there are just so many more interesting stories that the authors could have told. Disappointing and boring.
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- Stuart Fishman
- 06-25-23
Not much new information here
I was excited to read the inside story of Rich Energy and William Storey. However, I only got information already in the public domain, and there was minimal investigative reporting. If you are familiar with the story of Rich Energy and Haas F1, you will already know most of what is in this book. If you’re unfamiliar with the story of Rich Energy, I’m not sure why this book would interest you.
The authors rely heavily on desk research, i.e., the internet, Twitter, and people returning emails or phone calls instead of in-person interviews. Don’t get me wrong, desk research has its place, but it should be used as a starting point. Here, when people didn't return the authors' emails, they just gave up and moved on. The book goes from one dead end to another with little new information. I'm not sure the authors ever left their respective desks and attempted an interview with a live human. Aside from sending the errant email, the authors never ventured out and tried to interview people who might have information.
I wanted to know how William Storey paid the first installment on his Haas F1 sponsorship. The question is broached but not answered. The authors don’t even speculate about the source of Storey’s original payment to Haas. Why didn't they try to find a can of Rich Energy or visit the Rich Energy manufacturing facility (if that even existed)? Why didn't they dig into Rich Energy's and William Storey's finances? Why didn't they interview (something beyond sending an email) associates/friends of William Storey and employees of Rich Energy?
The authors talk about Rich Energy's U.S. distributors, but they never attempted to speak with anyone. Did they ever determine if Rich Energy was available anywhere in the U.S.?
Also, was it really necessary to include every hashtag every time throughout the course of the book? It was arduous, and I almost felt the authors ran out of content and wanted to fill pages.
Finally, the fact that a person or organization doesn’t answer your emailed questions proves nothing. It also wasn't necessary to list the questions that people didn't answer - Rather, the authors should have started with the emailed questions, and when they didn’t get answers, they should have attempted to answer them with independent interviews or documentation.
Overall, very disappointing and not informative beyond what was previously reported.
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- GP
- 10-16-24
Chronicle of tweets, not much else
Book was ok. Some interesting tidbits about the enigmatic Storey but very little facts on the record since not many people spoke to the authors. In the end, just too much reliance on reading tweets verbatim to shape narrative. Got tiring after a while.
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- Jeffrey Tschiltsch
- 07-27-23
14 hours of reading tweets
is it really "investigative journalism if no one will speak to you or go on the record answering your questions? The authors had the right idea, asked the right questions, but it seems no one would return their calls or answer their emails with anything substantial. There are a few early interviews with William Story but they were never able to get him to sit down and really tell his story. Who was he? What was his upbringing? And nothing from HAAS. And then half of the book is about unrelated F1 scandals and other motorsport stories. So what you are left with regarding Rich Energy is someone reading tweets from Twitter and quoting Companies House financials.
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- Anonymous User
- 08-04-23
Took an interesting story and made it dull
Intersecting story and made it dull. The repetitive hashtags being called out area brutal. It’s a tough listen with the monotone narrator.
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- Elvis Cochito
- 11-05-24
Way too many hashtags!!
The authors should have narrated this book. I really like them but the narration was very monotonous and the use of hashtags made it just not fun. Not sure if they had to be included in the book but certainly way too many of them.
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- D. Sauro
- 04-26-23
Missing details and a few facts
Decent story a little political. Misses the big story lazily accusing without deep dive.
Has a …
“Could have been written by read a few blogs.”
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- Jordan
- 05-25-24
i wantes to like this more
like most of the people the authors tried to interview, I'll just say "No Comment".
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- Daniel
- 03-04-23
HOW DID THIS HAPPENED
i really enjoyed this book and the two authors dive into the insanity and stupidity that was the Rich Energy debacle. They help you understand how someone could have deceived by William Story. I strongly recommend this book especially if you're not an F1 nut but more of a casual fan
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- Kindle Customer
- 06-29-23
How could this have happened!
I follow Alanis on Twitter and enjoy her outlook, attitude, and humor, and am jealous of her access to some of the biggest racing series and auto manufacturers in the world. That alone was enough to listen to this book. I was not super aware of what was happening with Rich Energy at the time, so much of this was quite new to me and interesting. How the heck did some of the smartest people in the world fall for this con man? No wonder nobody wanted to talk about this as it showed a total lack of due diligence on so many powerful and successful people. I understand that some may not like how much of this story cannot be fully vetted due to this reticence to be shown as gullible or even negligent, but the authors did a good job of laying out all the efforts to gain the answers to critical questions. Maybe someday more information will come out and the authors could finish the story we all want to know.
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