
Racing with Rich Energy
How a Rogue Sponsor Took Formula One for a Ride
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Narrated by:
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Linda Jones
About this listen
Formula One has long maintained a glitzy aura that masks dark and strange goings-on in the background. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British energy drink startup Rich Energy.
Storey became a multimillion-dollar sponsor of the Haas Formula One team a year after records showed Rich Energy having a mere $770 in the bank. He equated his doubters to moon-landing truthers and publicly mocked both the Haas team and the entities winning legal disputes against him. But where were actual cans of Rich Energy, and did the supposed sponsorship funds exist?
In the six months between Storey's first race as a Formula One sponsor and his very public exit, he stole the spotlight with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner once described the Rich Energy news cycle as: "I'm getting sick of answering these stupid f--king questions on a race weekend. I've never seen any f--king thing like this." No one else had, either. This book uncovers the complete, bizarre story.
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Not a good topic
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The authors rely heavily on desk research, i.e., the internet, Twitter, and people returning emails or phone calls instead of in-person interviews. Don’t get me wrong, desk research has its place, but it should be used as a starting point. Here, when people didn't return the authors' emails, they just gave up and moved on. The book goes from one dead end to another with little new information. I'm not sure the authors ever left their respective desks and attempted an interview with a live human. Aside from sending the errant email, the authors never ventured out and tried to interview people who might have information.
I wanted to know how William Storey paid the first installment on his Haas F1 sponsorship. The question is broached but not answered. The authors don’t even speculate about the source of Storey’s original payment to Haas. Why didn't they try to find a can of Rich Energy or visit the Rich Energy manufacturing facility (if that even existed)? Why didn't they dig into Rich Energy's and William Storey's finances? Why didn't they interview (something beyond sending an email) associates/friends of William Storey and employees of Rich Energy?
The authors talk about Rich Energy's U.S. distributors, but they never attempted to speak with anyone. Did they ever determine if Rich Energy was available anywhere in the U.S.?
Also, was it really necessary to include every hashtag every time throughout the course of the book? It was arduous, and I almost felt the authors ran out of content and wanted to fill pages.
Finally, the fact that a person or organization doesn’t answer your emailed questions proves nothing. It also wasn't necessary to list the questions that people didn't answer - Rather, the authors should have started with the emailed questions, and when they didn’t get answers, they should have attempted to answer them with independent interviews or documentation.
Overall, very disappointing and not informative beyond what was previously reported.
Not much new information here
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Chronicle of tweets, not much else
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14 hours of reading tweets
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Intersecting story and made it dull. The repetitive hashtags being called out area brutal. It’s a tough listen with the monotone narrator.
Took an interesting story and made it dull
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Way too many hashtags!!
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Has a …
“Could have been written by read a few blogs.”
Missing details and a few facts
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i wantes to like this more
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HOW DID THIS HAPPENED
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How could this have happened!
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