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Red Goldfish

By: Stan Phelps, Graeme Newell
Narrated by: Allen Milford Vanik
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Publisher's summary

Purpose is changing the way we work and how customers choose business partners. In Red Goldfish Stan Phelps and Graeme Newell share cutting edge examples and reveal the eight purpose archetypes. The audiobooks shows how businesses can embrace purpose to drive employee engagement, fuel the bottom line, and makes an impact on the lives of those it serves. Red Goldfish focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business.

©2017 Stan Phelps (P)2017 Stan Phelps
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Example heavy

I found parts of the book inspiring, particularly the final chapter, but too much of the copy was dedicated to examples of specific companies, without enough attention paid to practical application for those who aren’t company owners. Glad I read it but probably won’t be a reread.

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