Preview
  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

  • By: Tim Brown
  • Narrated by: Tim Roberts
  • Length: 6 hrs and 48 mins
  • 4.1 out of 5 stars (716 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

By: Tim Brown
Narrated by: Tim Roberts
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $14.81

Buy for $14.81

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking - the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management.

This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

©2009, 2011 Tim Brown (P)2011 HarperCollinsPublishers
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    307
  • 4 Stars
    246
  • 3 Stars
    114
  • 2 Stars
    34
  • 1 Stars
    15
Performance
  • 4 out of 5 stars
  • 5 Stars
    265
  • 4 Stars
    211
  • 3 Stars
    81
  • 2 Stars
    21
  • 1 Stars
    14
Story
  • 4 out of 5 stars
  • 5 Stars
    233
  • 4 Stars
    190
  • 3 Stars
    108
  • 2 Stars
    35
  • 1 Stars
    18

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Decent story

This tries to make every problem solvable through design thinking, but the examples he used have often not panned out (many years since the book is written), so it's hard to think that he is correct in all he is saying.

The orator is very clear and easy to understand, but he emphasizes almost every word and that makes you miss what should be emphasized and makes it a bit droning, and he doesn't feel very connected to what's being written. Good orator for a different book.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars

Design at the speed of change

An excellent book on design thinking and customer-centric business. While the examples are becoming dated, the content is becoming increasingly important in the face of rapid change

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

amazing!

very simple to understand and provides insight of how design thinking can be simply applied to every life scenario, providing great problem resolution to problems you never knew you actually had. Complete mind shift!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    4 out of 5 stars

Insightful but narration was terrible.

Would you be willing to try another one of Tim Roberts’s performances?

No. His performance is robotic and sounds like an imitation of a text-to-speech mechanism. I think perhaps this is intentional? I've listened to Tim Brown and his colleagues speak frequently, and even if the book is read by someone else, why not make an effort to sound human?

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

A great book

Enjoyed it 🙏 and I think it's time for a second edition, with more recent examples and stories.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Interesting!

A very interesting book despite my perception of it being a bland topic! Well done.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

Interesting stories, loose connection between them

This book is "okay". I don't think I would recommend it. I am not sure I learned a lot . Perhaps it was the chapter layout . Or the structure of the knowledge presented was too lose.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    5 out of 5 stars

Read With A Cup Of Coffee

GREAT information, but the narrator can put you to sleep at times. The content is still relevant today, and the key concepts have already helped me with a grant proposal.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars

Refreshing perspective.

Looking at design thinking from Tim Brown's perspective is refreshing, and comes at a time in life where I realize, it's not too late to design a life. One that connects with creativity, intuition, passion, and purpose. I look forward to this next chapter in life, now more than ever. Thank you!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Every business leader needs to listen to this.

Find new ways to look at problems and discover problems you never thought you had with insights to solve then in fresh ways.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!