
Streaming, Sharing, Stealing
Big Data and the Future of Entertainment
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Narrated by:
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Timothy Andrés Pabon
About this listen
Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.
How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Download the accompanying reference guide.©2016 Massachusetts Institute of Technology. (P)2016 Brilliance Audio, all rights reserved.Listeners also enjoyed...
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It is not if you need to have a presence online, it is how? How do you want to be known online? Because it is assumed you are already online or will be. If you don’t have an online presence in today’s world, it is as if you don’t exist. Therefore, being online is crucial for your brand, company, product, or service. It is a fact that people search online about a product or service before making a purchase. Therefore, if they cannot learn more about your product or service, then you most likely will not have those individuals as your customers.
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Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.
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Interesting topic/thesis – boring execution/book
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What listeners say about Streaming, Sharing, Stealing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 11-01-17
Great scientific insights
The experiments in the book provide sound evidences to support their arguments. A content business professional will definitely benefit from the book.
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1 person found this helpful
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- Allan
- 01-12-18
Interesting for those in the industry
Found it enlightening and gave a good insight as to why our company is doing what it is.
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- Amazon Customer
- 08-15-21
Great look back at how streaming changed the game.
Very insightful for owners and investors as to how data has changed streaming. Speaks to why you must be forward looking and willing to let go off beloved ways of doing things.
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- Federico
- 05-08-17
amazing book
downloaded this book almost by a misclick. turned out to be amazing insights and history of the entertainment industry. must read. would obviously recommend
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- techie37
- 12-29-20
Good research, could’ve been better
Projects an interesting view about the advent of the internet and it resulting in a perfect storm that in its self is acting like a disruptor..
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- Joel Silberman
- 07-09-20
Brilliant analysis of the entertainment industry
If you work in media or are just interested in the area, this book is a must read.
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- WJO
- 01-06-22
Good audio book on digital entertainment
Definitely good format as an audiobook. Easy to listen to lots of research and science on the streaming topic. Kind of drones on like a lecture. With that said, it's a good listen, if you're interested probably would not read the physical book
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- Amazon Customer
- 05-08-18
Excellent marketing review for media
In depth review of media marketing. Well written with compelling arguments. Makes it understandable how streaming got us here from there.
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- Marcello Yoshida
- 06-08-17
excellent insight on entertainment industry
This book wraps up all that have been said about digitalization over the last decade and it is a wake up call to those in the entertainment industry reluctant to embrace the digital world
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- FilmmakerSuperNova
- 11-23-19
So good!
So good! If you want to know about how data affect entertainment this is the book for you.
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