The Inevitable
Understanding the 12 Technological Forces That Will Shape Our Future
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Narrated by:
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George Newbern
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By:
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Kevin Kelly
About this listen
A New York Times Best Seller
From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives.
Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture - can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends - interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning - and demonstrates how they overlap and are codependent on one another.
These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading - what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place - as this new world emerges.
©2016 Kevin Kelly (P)2016 Penguin AudioListeners also enjoyed...
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- By A. Yoshida on 03-10-17
By: Clive Thompson
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The Shallows
- What the Internet Is Doing to Our Brains
- By: Nicholas Carr
- Narrated by: Richard Powers
- Length: 10 hrs and 6 mins
- Unabridged
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Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.
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It is not consistant, so it is frustrating.
- By Adam Shields on 08-03-12
By: Nicholas Carr
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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Performance
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
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A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Performance
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
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Performance
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In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
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Electronic Dreams
- How 1980s Britain Learned to Love the Computer
- By: Tom Lean
- Narrated by: Mark Meadows
- Length: 10 hrs
- Unabridged
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Overall
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Performance
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Story
In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.
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Awesome outline of electronic history
- By Johnny on 09-28-17
By: Tom Lean
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World Without Mind
- The Existential Threat of Big Tech
- By: Franklin Foer
- Narrated by: Marc Cashman
- Length: 8 hrs and 1 min
- Unabridged
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Performance
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Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.
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5-Star Book with a 1-Star Title
- By David Larson on 09-18-17
By: Franklin Foer
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Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- By: Clay Shirky
- Narrated by: George Backman
- Length: 3 hrs and 57 mins
- Unabridged
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Overall
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Performance
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Story
Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Informative and up to date.
- By Kevin on 01-10-16
By: Clay Shirky
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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Overall
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
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Overall
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Performance
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Story
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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Pretty good but not complete
- By Casey on 10-29-17
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Story
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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Perhaps multiply his time estimates by 10
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Key in to chapters of interest to you
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Nothing but fluff.
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Great material. Audio quality lacking.
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Superfans
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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Big Meh
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What listeners say about The Inevitable
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jordan
- 06-09-16
12 trends thought of in new ways
I really liked this book. It introduced a lot of good ideas and brings a lot of new ways of looking at things, for example, have you ever thought of gross domestic mass? and how that number had been changing, and what that might mean? Kevin has and gives an interesting analysis in a small part of the book.
at times, the book felt to technical, but it moves pay it in every case.
I recommend it, our new world of 2046 will need need ways to think and see it, better start now.
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- Amazon Customer
- 08-21-16
great for those unaware
not so much new for those that have been paying attention inside the it business
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- Milton Hubbard
- 10-31-16
Mind opening
great thoughts and ideas about the future and what is to come a good read for anyone that thinks about what's next
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- C
- 03-06-17
it was average
I just didn't like this book this much I find it a bit annoying the author to me seemed to pick up on a soapbox quite often. He was very good at stating the obvious and at the same time was just not that informational in a way that impressed me. I still listen to entire book I did get a few things out of it but would not recommend it.
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- Mark Clulow
- 12-06-17
Some excellent concepts, but drags a little
For tech fans and those interested in how technology will shape the future, this book is excellent, although some of what is described as “the impending future” is already my daily life in Shenzhen, China (online sales, delivery, automation, peer reviews...) I think the book could have been an hour shorter and still been just as good. Happy to recommend it to others. Thanks!
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- Fine Arts Dad
- 07-22-16
He has the VISION
Would you consider the audio edition of The Inevitable to be better than the print version?
I don't know, I'll have to get the print version for my second reading.
What other book might you compare The Inevitable to and why?
His vision sent chills up and down my spine...took all my fragments of understanding and fused them into a cohesive picture. I've yet to read anything to compare.
What does George Newbern bring to the story that you wouldn’t experience if you just read the book?
I'll have to read the print version first but Mr. Newbern is a complement to the story and helped make it real. You cannot ask more of a narrator than that for this type of book.
Was this a book you wanted to listen to all in one sitting?
Yes, luckily I was on a long road trip so he kept my attention for hours at a time.
Any additional comments?
Only rarely do you get to experience a vision so in sync with your own that it's almost scary. He's had opportunities that I have not and brought those experiences to his readers to help bring their shared vision into better focus.
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- René Paschier de Castro Filho
- 02-13-17
Just Great.
A very well written and documented vision of the near future and how it will affect everyone's life and the whole society. Promotes reflexion and guides to preparation for the children and parents who will rise them.
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- N8
- 07-05-16
Fascinating book
Great book exploring how tech has and will transform our world and beyond our world. This book forces you to think 30 years + into the future. Highly recommend.
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- Steve Uhlir
- 07-11-17
one of my favorite books on futurism
easy to get through. fascinating reflection on the changes we are living through now and what is to come.
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- Alexander
- 01-13-17
expected great, got good
the book is pretty much the author just talking about technology the whole time. from the title I expected more structure on what the 12 forces were (you can't really tell, he just starts talking about various things) and perhaps more about why's and how's and intermingling.
don't get me wrong, it wasn't bad, it's just that I expected to have my mind blown about implications of things, and instead was just taken down a path of "yeah, that's interesting, but I kind of know that."
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