
Subprime Attention Crisis
Advertising and the Time Bomb at the Heart of the Internet
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Narrated by:
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Matt Godfrey
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By:
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Tim Hwang
From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation
In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers' attention has never been more prized, the true value of that attention itself - much like subprime mortgages - is wildly misrepresented. And if online advertising goes belly-up, the internet - and its free services - will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, s will change the way you look at the internet, and its precarious future.
FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech's reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry's many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.
©2020 Tim Hwang (P)2021 Random House AudioListeners also enjoyed...




















But the analogy to the mortgage market is tortured and all of the implications drawn from that analogy seem like they are only half thought through and some have glaring holes in the arguments.
Poorly thought through
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Fine view of the Internet's economic backbone
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Good insight into an opaque marketplace
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Great book. I wish it says a word about the fallacy of conversion tracking or mad an advice on how to protóect your investments if the industry doesn't regulate itself. But it's a great book.
why nobody care about it?
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Ahead of its time!
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