The Extra 2%
How Wall Street Strategies Took a Major League Baseball Team from Worst to First
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Narrated by:
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Lloyd James
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By:
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Jonah Keri
About this listen
What happens when three financial-industry whiz kids and certified baseball nuts take over an ailing Major League franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens - the culmination of one of the greatest turnarounds in baseball history.
In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.
©2011 Jonah Keri (P)2011 Dreamscape Media, LLCListeners also enjoyed...
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Story
Considered by Ty Cobb as the "finest natural hitter in the history of the game," "Shoeless Joe" Jackson is ranked with the greatest players to ever step onto a baseball diamond. With a career .356 batting average - which is still ranked third all-time - the man from Pickens County, South Carolina, was on his way to becoming one of the greatest players in the sport's history. That is until the "Black Sox" scandal of 1919, which shook baseball to its core.
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Entertaining and Educational
- By Colorfinger on 06-14-19
By: Tim Hornbaker
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The Only Rule Is It Has to Work
- Our Wild Experiment Building a New Kind of Baseball Team
- By: Ben Lindbergh, Sam Miller
- Narrated by: Kirby Heyborne, John Pruden
- Length: 13 hrs and 20 mins
- Unabridged
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It's the ultimate in fantasy baseball: You get to pick the roster, set the lineup, and decide on strategies - with real players, in a real ballpark, in a real playoff race. That's what baseball analysts Ben Lindbergh and Sam Miller got to do when an independent minor-league team in California, the Sonoma Stompers, offered them the chance to run its baseball operations according to the most advanced statistics.
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Narrarators have never watched baseball. Ever!
- By Anon on 06-02-16
By: Ben Lindbergh, and others
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1954: The Year Willie Mays and the First Generation of Black Superstars Changed Major League Baseball Forever
- By: Bill Madden
- Narrated by: David Drummond
- Length: 8 hrs and 54 mins
- Unabridged
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Jackie Robinson heroically broke the color barrier in 1947. But how—and, in practice, when—did the integration of the sport actually occur? Bill Madden shows that baseball’s famous black experiment” did not truly succeed until the coming of age of Willie Mays and the emergence of some star players—Larry Doby, Hank Aaron, and Ernie Banks—in 1954. And as a relevant backdrop off the field, it was in May of that year that the US Supreme Court unanimously ruled, in the case of Brown v. Board of Education, that segregation be outlawed in America’s public schools.
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Acumen bugaboo
- By steve finkelstein on 04-25-21
By: Bill Madden
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The Grandest Stage
- A History of the World Series
- By: Tyler Kepner
- Narrated by: Tyler Kepner
- Length: 10 hrs and 58 mins
- Unabridged
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The World Series is the most enduring showcase in American team sports. It’s the place where legends are made, where celebration and devastation can hinge on a fly ball off a foul pole or a grounder beneath a first baseman’s glove. And there’s no one better to bring this rich history to life than New York Times national baseball columnist Tyler Kepner, whose bestselling book about pitching, K, was lauded as “Michelangelo explaining the brush strokes on the Sistine Chapel” by Newsday.
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Excellent!
- By DavidF on 09-09-24
By: Tyler Kepner
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Winning Fixes Everything
- How Baseball’s Brightest Minds Created Sports’ Biggest Mess
- By: Evan Drellich
- Narrated by: Mike Chamberlain
- Length: 13 hrs and 7 mins
- Unabridged
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Baseball has been defaced and consumed by corporate America. As Moneyball-thinking and Ivy League graduates grabbed hold of the sport, the Astros set out to build a cost-efficient winning machine on the principles of the outside business world, squeezing every dollar out of every transaction, player and employee. In less than a decade, Astros general manager Jeff Luhnow helped revolutionize the game and create an environment that led to one of the worst cheating scandals in baseball history, a Shakespearean tragedy of innovation and failed change management.
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The Houston Trashstros
- By DavidF on 02-20-23
By: Evan Drellich
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The Team That Changed Baseball
- Roberto Clemente and the 1971 Pittsburgh Pirates
- By: Bruce Markusen
- Narrated by: Kevin Free
- Length: 8 hrs and 5 mins
- Unabridged
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In The Team That Changed Baseball: Roberto Clemente and the 1971 Pittsburgh Pirates, veteran baseball writer Bruce Markusen tells the story of one of the most likable and significant teams in the history of professional sports. In addition to the fact that they fielded the first all-minority lineup in major league history, the 1971 Pirates are noteworthy for the team's inspiring individual performances.
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The first All Black and Brown Baseball Line-up.
- By Matthew Tsien on 05-22-16
By: Bruce Markusen
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The Captain
- The Journey of Derek Jeter
- By: Ian O'Connor
- Narrated by: Nick Pollifrone
- Length: 14 hrs and 2 mins
- Unabridged
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Every spring, Little Leaguers across the country mimic his stance and squabble over the right to wear his number, 2, the next number to be retired by the world’s most famous ball team. Derek Jeter is their hero. He walks in the footsteps of Ruth, Gehrig, DiMaggio, and Mantle, and someday his shadow will loom just as large. Yet he has never been the best player in baseball. In fact, he hasn’t always been the best player on his team. But his intangible grace and Jordanesque ability to play big in the biggest of postseason moments make him the face of the modern Yankee dynasty, and of America’s game.
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Great book, terrible narrator.
- By Butter on 05-09-14
By: Ian O'Connor
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The Last Innocents
- The Collision of the Turbulent Sixties and the Los Angeles Dodgers
- By: Michael Leahy
- Narrated by: Joe Barrett
- Length: 15 hrs and 31 mins
- Unabridged
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Legendary Dodgers Maury Wills, Sandy Koufax, Wes Parker, Jeff Torborg, Dick Tracewski, and Tommy Davis encapsulated 1960s America: white and black, Jewish and Christian, wealthy and working class, pro-Vietnam and anti-war, golden boy and seasoned veteran. The Last Innocents is a thoughtful, technicolor portrait of these seven players - friends, mentors, confidants, rivals, and allies - and their storied team that offers an intriguing look at a sport and a nation in transition.
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Reliving my youth
- By PJ on 05-24-17
By: Michael Leahy
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The "Down Goes Brown" History of the NHL
- The World's Most Beautiful Sport, the World's Most Ridiculous League
- By: Sean McIndoe
- Narrated by: Sean McIndoe
- Length: 7 hrs and 52 mins
- Unabridged
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Sean McIndoe of Down Goes Brown, one of hockey's favorite and funniest writers, takes aim at the game's most memorable moments - especially if they're memorable for the wrong reasons - in this warts-and-all history of the NHL.
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Fun, fascinating education in hockey history
- By D. Trull on 03-27-19
By: Sean McIndoe
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The League
- How Five Rivals Created the NFL and Launched a Sports Empire
- By: John Eisenberg
- Narrated by: Daniel Thomas May
- Length: 11 hrs and 50 mins
- Unabridged
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The National Football League's current dominance has obscured how professional football got its start. In The League, John Eisenberg reveals that Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell took an immense risk by investing in the professional game. At that time, the sport barely registered on the national scene. The five owners succeeded only because at critical junctures in the 1920s, 1930s, and 1940s, each sacrificed the short-term success of his team for the longer-term good of the League.
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what a great book. loved it completely.
- By Daniel Mosca on 11-08-18
By: John Eisenberg
What listeners say about The Extra 2%
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jimmy
- 09-04-12
Great nuggets here; but you gotta like the Rays
Obviously this book is compared to Moneyball, and rightfully so. But Moneyball was really about Billy Beane and the emergence of advanced statistical analysis in mainstream baseball circles. This book isn't about any one personality or any global baseball change. Its about the changes the Rays went through in the mid 2000s, from all angles: ownership, front office, players, manager, ballpark.
If you find the Rays interesting and you wonder "where the hell did these guys come from?" when you look at their crazy season as they sit a few games back in the AL East in early September 2012, then you'll think this is a valuable read. I find myself sharing "tidbits" with fellow baseball fans constantly.
The whole thing about the "extra 2%" and "Wall Street Strategies" is completely irrelevant and unexplored. I have no idea why that stuff is on the book jacket. It should be called: "Tampa Bay Rays - The Exorcism that Took them Worst to First".
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1 person found this helpful
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- John Cooney
- 02-24-18
Decent history of the Ray's.
Generally liked the book, it was more of a history than a strategy book. Most baseball fans will enjoy it. Hard to listen to the narrator mis-pronounce multiple player names.
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- David
- 05-09-12
A poor man's Moneyball
Keri is very knowledgeable about baseball, but has dumbed down the subject a bit too much. He also apparently did not have nearly the access that Billy Beane had given Michael Lewis, and so relies too much upon telling rather than showing or discussions from the relevant characters.
The title is a bit misleading, as it feels like the story he spins is 60% "Tampa Bay can never compete because of baseball's revenue gaps" or "Tampa Bay was a horribly run franchise for years", and only 40% (or less) on how the Rays manage to compete with the Evil Empire and the Sox anyway. He hints at issues between the Red Sox ownership and the Tampa ownership, but, with no access to any of the parties involved, he leaves it unexplored.
Unfortunately for Keri, I think any book of this sort will be compared to Moneyball, and the writer to Lewis. While Keri, undoubtedly, knows more about baseball than Lewis, myself, or 99.9% of all Americans, you wouldn't know it from this book. And Keri, while a better writer than I could ever hope to be (check him out on Grantland), may be better suited to essays and articles. He repeats points, arguments and jokes (3 times referring to different sums of money as "rounding errors" for the Yankees and Red Sox), and leaves the most interesting parts of the Tampa story relatively unexplored.
As for Lloyd James, pleasant voice, okay pacing, but either he knows next to nothing about the subject matter, or he mailed it in.
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- Bradenton Tim
- 09-04-11
Rays Season Ticket Holder
As a Rays season ticket holder, I found this book entertaining and very enlightening. There was lots of info in here I'd never heard about, especially about past and present ownership. Who would have guessed that the new ownership used Disney to train their stadium workers? I've often questioned Maddon's decisions but the book has enlightened me on some of the decisions I thought were really strange in the past. Now I have a better understanding of why he makes the choices.
The one thing I really didn't like about the book was the fact the narrator/reader didn't do his homework on the pronunciations of players names ie. Jim Thome which ends with a long E sound he kept ending it with a long A sound. That's only one example of many.
If you like baseball, this is a good read. It's definitely a good follow up to the book Moneyball. But this book deals more with the AL East including the Yankees and Boston which the Rays are continually compared to. Enjoy!
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- William Jones
- 08-06-12
Great if you love baseball, especially the Rays!
It's an interesting story, but it's more of a history of the Tampa Bay Rays than it is a book exposing strategies to help you find the extra 2%. Where Moneyball has great appeal to any baseball fan and even some who are not fans, The Extra 2% will really only appeal to fans of the Rays specifically.
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2 people found this helpful
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- jwmnatl
- 03-12-13
Informative Story, but Narration Was Lacking
I enjoy Mr. Keri's writing, but frequently, the narrator mispronounced common baseball names, like Tom Glavine (he pronounced it Gla-VINE). Though the performance was good, these errors took away from my enjoyment as the narrator did not know the subject matter. Looking forward to Mr. Keri's upcoming book on the Montreal Expos, but please have a baseball fan narrate the audio book!
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2 people found this helpful
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- FloridaBuyer
- 11-07-14
Interesting book, lousy narrator
Would you recommend this audiobook to a friend? If so, why?
Great for baseball fans who enjoy behind-the-scenes and front-office narratives.
Would you be willing to try another one of Lloyd James’s performances?
No.
Any additional comments?
This book really needed a narrator who is at least a little familiar with baseball. Mispronounced names are jarring -- Tom GlaVINE, Cory Little (Lidle) a handful of others. Unforgivable is One to zero (game scores), Nine to six (a pitcher's 9-6 won-loss record) and three to two (a 3-2 pitch count). Not isolated instances, but constants throughout.
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- Tim
- 05-15-12
Inside Business of Baseball.
After reading Moneyball, I really wanted to read The Extra 2% to try to understand the business side of Major League Baseball and how things work besides trading players and stats. By no means, I'm not a fan of the game, but I have a vast interest on businesses and how they compete with others.
The Rays are no different than an ice cream truck owner, trying to compete with Baskin Robbins and trying to get some of their big brother's business. The truck owner will have to pay for marketing, more trucks, more drivers and more overhead, in hopes to gain more business. This is exactly what is happening with The Rays.
When the team was known as the Devil Rays, they had a miser, cheap, owner, that let the team ans stadium go to garbage. The previous owner had no customer service skills at all, by kicking out their fans just because they brought their own food in the park. Until the ownership changed hands, the Devil Rays was doomed.
The Rays are in a small market and due to the current economical funk, they have yet to get an new stadium and no matter how well the team plays, they can't get over the hump from the big hitters, such as the Yankees.
This is an excellent business book to understand team sports and how they are run, beyond the head coach.
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- Fuzzy Dunlop
- 02-28-16
Keri at his best
Jonah writes a gem here rich in detail and insight. great story can't wait for the film.
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- Scott
- 07-09-12
Good story, bad narration
How did the narrator detract from the book?
This is a book for baseball fans, primarily, but they chose a narrator who obviously isn't one, and butchers many names well known to fans. He pronounces Piniella "pin-ee-ella". Glavine becomes "glav-eye-n". This lack of attention to detail by the producers of this audiobook is really too bad for the author.
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