The Long Tail
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Narrated by:
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Christopher Nissley
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By:
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Chris Anderson
About this listen
Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long-tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long-tail economy. And he provides a glimpse of a future that's already arriving.
Unabridged and featuring a special conversation with the author.
©2006 Chris AndersonCritic reviews
"Anderson's insights with the long tail influence Google's strategic thinking in a profound way." (Eric Schmidt, CEO, Google)
"A terrifically impressive analysis. It captured the forces underlying this business perfectly." (Jeff Bezos, CEO, Amazon)
"Christopher Nissley's reading style fits the content; he's clipped and staccato, like Anderson's writing." (AudioFile)
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What listeners say about The Long Tail
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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- M. van Huystee
- 06-19-12
It is true: "Sh*t happens!" (frequently)
What made the experience of listening to The Long Tail the most enjoyable?
The listening experience was good.
What does Christopher Nissley bring to the story that you wouldn’t experience if you just read the book?
Nissley kept me focussed and did not allow to dose off.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
The book strengthened what was already obvious for daily experience.
Any additional comments?
I recommend the book strongly to policy makers, corporate boards and project managers alike.
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- Rog42
- 02-24-22
Great for its time
This is of course eponymous work, but dated now. We need the next summation of web 3.0
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Overall
- Ignacio
- 07-21-10
Change your focus on your business approach!!
REally interesting approach to a different way of business. In a way it gives some clues on how to address business in the internet era... It focuses a bit too much on Google (the author seems fascinated at some point in time) but it helps to open your mind to new ways of thinking.
In some chapters, it seemed aligned and complimentary to the "Blue Ocean Strategy"
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- Glenn Ogolah
- 02-12-22
Insightful take on scale
I love how the writer brings new thought into how scale may creates a winner take all market but also a myriad of niches and the large size of the other end of the market.
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