
Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
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Narrated by:
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Grover Gardner
About this listen
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
Critic reviews
"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
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extremely insightful and well put together
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Worth reading
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Important but Dull
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Very insightful.A new way of looking at innovation
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Great Book, Horrible Narrator
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over all a good book
great book
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Not bad listening material
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this was hard to listen too
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Great book.a must have for business. one for the.
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Totally recommend to all entrepreneurs.
Great business book
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