Blue Ocean Strategy Audiobook By W. Chan Kim, Renee Mauborgne cover art

Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

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Blue Ocean Strategy

By: W. Chan Kim, Renee Mauborgne
Narrated by: Grover Gardner
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Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
    • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp     Career Success Decision-Making & Problem Solving Economics Forecasting & Strategic Planning Investing & Trading Management Management & Leadership Marketing Marketing & Sales Inspiring Business Strategy

    Critic reviews

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

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    Valuable Business Insights • Practical Strategic Frameworks • Clear Narration • Enlightening Case Studies
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    this is a fairly quick read about six and a half hours depending on the speed you're using and where is it every minute of it for marketers, Business Leaders, and business strategists

    extremely insightful and well put together

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    This book is a the first book that introduced the new market strategy. The book is old but it is worth reading (listening) I really appreciate the first part from the book. I don't like the second half. I was struggling listening to it. Still the book is worth listening to. I really don't like the narrator voice.

    Worth reading

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    The material covered in this book is important and helpful in growth strategy. However, most of the overall concept is covered in the first section of the book. After that the book becomes so monotonous. The detail is very specific. For the business analyst or post grad student this would be great reference material. Reading the book cover to cover is painful. The narrator does a good job, considering the material.

    Important but Dull

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    Very insightful.A new way of looking at innovation. I recommend this book to any company executive in search of growth strategies in a competitive market space.

    Very insightful.A new way of looking at innovation

    Something went wrong. Please try again in a few minutes.
    The content is excellent. The narrator puts you to sleep, even with compelling content. This book would have been much better served with a personality behind the reading.

    Great Book, Horrible Narrator

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    give you a new thought about innovation competition demand supply and value creation
    over all a good book

    great book

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    It is worth listening to, and makes sense, as long as that sense is applied...

    Not bad listening material

    Something went wrong. Please try again in a few minutes.
    you better focus! Big words and big idea. Flat delivery. it demands attention of you want to digest it. don't try to multitask.

    this was hard to listen too

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    great book one for the archives, a must for entrepreneurs, Share with a friend.

    Great book.a must have for business. one for the.

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    As an entrepreneur I find this to be one of the most valuable business books, because it teaches you to look at your business from outside of the "Red ocean" day by day competition work and move into a more innovative mindset.

    Totally recommend to all entrepreneurs.

    Great business book

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