The Personal Experience Effect
Big Brand Theory Applied to Personal Life
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Narrated by:
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Jay Prichard
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By:
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Jim Joseph
About this listen
If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The best-selling author of The Experience Effect has now turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, trying to re-create themselves and build new skill sets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect?
Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend toward their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why, and the how.
The Personal Experience Effect is not only about big-picture strategy. Practical details are discussed, too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands.
Download the accompanying reference guide.©2013 Happy About (P)2014 Happy AboutListeners also enjoyed...
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In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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From a Retired Person's Point Of View
- By ann lom on 09-25-16
By: Bill Burnett, and others
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The Quarter-Life Breakthrough
- Invent Your Own Path, Find Meaningful Work, and Build a Life That Matters
- By: Adam Smiley Poswolsky
- Narrated by: Adam Smiley Poswolsky
- Length: 6 hrs
- Unabridged
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Have you ever known that you needed to make a change but felt unable to do anything about it? Have you ever felt like you aren't where you are supposed to be and wondered how the people around you managed to find their purpose in life? After realizing that his well-paying, prestigious job was actually making him miserable, Adam "Smiley" Poswolsky started asking these big questions: How do you actually find meaning in the workplace? How do you find work that makes your heart sing?
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attacks conservative ideals and people throughout
- By Mark McClure on 01-13-18
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The Education of Millionaires
- It's Not What You Think and It's Not Too Late
- By: Michael Ellsberg
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 42 mins
- Unabridged
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The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.
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I can't get past the introduction
- By DaveO on 01-30-13
By: Michael Ellsberg
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
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In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
What listeners say about The Personal Experience Effect
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jackie Houser
- 11-23-14
another professional narrative
This narrator hits another home run with his highly professional delivery! He is well on his way to become part of my top ten to listen to! I received this audiobook in exchange for honest review of narrator skills.
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6 people found this helpful
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- DK
- 02-25-15
*Review* Another Motivational Book That Surprised
What did you like best about The Personal Experience Effect? What did you like least?
The Personal Experience Effect is another book that I was not especially interested in but was pleasantly surprised. I found the content to be very, very interesting. Jim Joseph has created a marketing experience from big companies to personal, individual experience.
The Personal Experience Effect was full of past and contemporary figures who have created their own marketing profile. This profile can be successful or not based on their actions. Joseph introduced failed marketing experience with successful one.
Thankfully he points out that he advises against taking controversial stands for those in Hollywood and other media and explains why this is not a good idea for most in that industry.
He also points out political figures and how they have market themselves. One of my favorites examples included James Carville. Joseph explains that how Carville's marketing persona and beliefs led him to be successful for his Democratic counterparts (working for P. Clinton.) Likewise, (this has always fascinated me) he has a successful marriage to Marie Matlin. His polar opposite in political policy- wife, who is an extremely smart, Republican contributor (working for 3 Republican presidents-Reagan, Bush 41 and Bush 43.)
They have both had tremendous success in their opposing political views-each work. Yet, they are happily married with a couple of kids. They have found a way to put their Personal Experience stands aside and have a successful family life because they can separate their personal experience from their public experience.
Once again, Jay has a professional, consistent performance. He is taking care to engage the reader.
Notes: This recording comes with a PDF file so one can highlight the areas they find most useful.
Credit worthy/$ : I would not use a credit on this as it is less than five dollars. However, it is just over two and a hours long. It is fantastic advice with real-world examples. I was fortunate to have been *offered the opportunity to listen to it in exchange for my observations, thoughts and review*. I WILL refer to this book in the future.
If you find this review helpful, please select yes below this line. Thank you.
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8 people found this helpful
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- Jimmy
- 09-08-14
College Students Need This
Would you recommend this audiobook to a friend? If so, why?
Yes, especially to younger adults in college, or any young person who you think would benefit from understanding that who they are in public, and even privately, WILL define their life, good or bad.
What insight do you think you’ll apply from The Personal Experience Effect?
You wanna make yourself a BRAND ... into an EXPERIENCE, in the same way that APPLE or NIKE does??? Here's how!
Any additional comments?
It was like someone who has had a life-time of experience and observation about how people behave, at any age, and how it effects their life in every way. But it isn't told from that perspective. Instead, it's hip and now. It's not "I'm old and experienced, so listen to me you kids!" No, it is PERSONAL MARKETING, applied to today, for you.
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5 people found this helpful
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- Angie Hickman
- 12-11-14
Consistency is Key in Life Success
Any additional comments?
I found the Personal Experience Effect to by highly useful and relevant to my life right now. It is a reminder that how we comport ourselves in *each* aspect of our lives carries over into all others. Brand yourself, and be consistent within that brand; let people know what to expect from you. Joseph does a good job of explaining the whys and hows of personal branding, and provides pertinent celebrity examples to illustrate each step or phase. He explains well, without unnecessary repetition.
Jay Prichard's narration was even, clear, and very well paced. I will definitely be looking into his other work.
(a copy of the audio book was provided to me in exchange for an honest review)
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6 people found this helpful
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- Todd
- 09-08-14
I ... AM ... AN ... EXPERIENCE!
If you could sum up The Personal Experience Effect in three words, what would they be?
BE ... AN ... EXPERIENCE!
What does Jay Prichard bring to the story that you wouldn’t experience if you just read the book?
He captures the essence without being over-dramatic or overly hyped, so I felt the importance of the message without being distracted by the messenger.
What did you learn from The Personal Experience Effect that you would use in your daily life?
How I present myself day-to-day, in every moment, with every person, has a broader and longer-term impact on my success.
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5 people found this helpful
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- Tony
- 11-27-14
Very intersting and applicable to anyone's life
Would you listen to The Personal Experience Effect again? Why?
I really enjoyed this book. It was thought provoking and had some easy to follow techniques for personal branding. Definitely a book that people should read for creating value in their personal or professional brand.
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6 people found this helpful
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- Adam B Crafter
- 11-20-14
Self-help, self-promotion, and self-actualization
Who was your favorite character and why?
Jim Joseph tells us about how he uses his own unique outlook on life, which centers around marketing and people-people interaction, to show how to excel at life, improve your own worth, and communicate that worth to others.
What did you learn from The Personal Experience Effect that you would use in your daily life?
Awesome tips for long term life planning, with downloadable worksheets attached as a PDF.
Any additional comments?
The downloadable worksheets are a very handy tool for learning about yourself, planning for the future.
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6 people found this helpful
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- Leandro Santos
- 03-24-15
personalidade brand for begineers
i think hw begging of the book is the best part where the tips for personal MKT are presented. on the last chapters are telling particularly of the authors life.
the audio book is clear and the narrator good overall
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6 people found this helpful
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- MeDi
- 09-23-14
Self help book
Any additional comments?
This is a good guide if you are into marketing. It is a short book but very helpful
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6 people found this helpful
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- Glenn
- 03-25-15
Well done, but not my cup of tea.
Well written and read, and very practical, especially if you share the author's basic premise. To me, though, he seems to define branding as a process for helping people help you to get what you want. I believe that it should be more about finding the best ways you can meet their needs and help them succeed.
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3 people found this helpful