Contagious
Why Things Catch On
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Narrated by:
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Keith Nobbs
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By:
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Jonah Berger
About this listen
Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.Listeners also enjoyed...
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
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- Length: 8 hrs and 4 mins
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Performance
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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Fascinating!!
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By: Martin Lindstrom
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The Plateau Effect
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Overall
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
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Free Prize Inside!
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Overall
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Performance
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
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Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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Pretty good but not complete
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
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Maximum Influence: 2nd Edition
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Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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Good book
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Trade-Off
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
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The Culture Code
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Mapping cultures
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What's Mine Is Yours
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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What listeners say about Contagious
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- A. Yoshida
- 08-21-16
Lots of examples of things that have gone viral
The six principles in making ideas contagious are:
1. Social currency (is it cool to know and spread the idea)
2. Triggers (is the idea associated with something that comes up often so it triggers people to talk about the idea)
3. Emotion (do people care about the idea; people share what they care about)
4. Publicity (is the idea or product out in the public)
5. Practical Value (are people eager to share the idea with friends)
6. Stories (is it delivered in a compelling story, not in a boring message)
The author gives many examples of how each of these principles can make an idea contagious. A supermarket tested playing different types of music and measured the sales of wine. When French music was played, more French wines were purchased. When German music was played, more German wines were purchased. Remember the Kit Kat "Gimme a Break" campaign? As people were taking a break and having a cup of coffee (trigger), the thought of a tasty snack popped into their head (emotion). Or what about the Budweiser's "Wassup" commercials? A bunch of Budweiser drinkers were saying "wassup," which then reinforced the behavior of hanging out with friends and drinking Budweiser. The Movember Foundation made charity giving for men's health (normally private information) into an annual conversation topic as men sported moustaches in November (public).
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29 people found this helpful
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- angie
- 06-07-13
One I will listen to again
Where does Contagious rank among all the audiobooks you’ve listened to so far?
It's in the same catagory that I put Malcolm Gladwell.
What was the most compelling aspect of this narrative?
This book has helped me in business and social circles and explains the psychology behind the connections.
What about Keith Nobbs’s performance did you like?
He held my attention with his narrative
What’s the most interesting tidbit you’ve picked up from this book?
social currency
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3 people found this helpful
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- Robert
- 05-02-16
A great 6 concepts overview of contagious content
Narrator: the voice and style was very far from the generic one I've found in titles similar to this. Much more engaging.
My background going into the book:
I've read "Thinking, fast and slow", but no books on marketing or virality.
I love that the book starts out by introducing a simple acronym, and devotes a chapter to explaining each concept in detail.
Filled with good examples and good at reusing earlier concepts and phrases.
Of the 6 concepts, the last 2 were a little light on theory and mostly explained with examples.
A very good and memorable introduction to virality.
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2 people found this helpful
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- chaim Albi
- 02-12-21
Amazing book! Learned a lot
This is an amazing book that pointing out obvious but brilliant conclusions and observations about human behavior and what make ideas catch-it’s a “must read” guide to every enthusiast personal who’s looking to be insta/YouTube or any kind of superstar.
The book was written at the beginning of 2000 so most examples are from that era, a lot of things been evolved since and there are a lot of updates that can be made to make a great example for success stories and moral stories of what should not be done (spreading fake news...) but point has made, I learned a lot and planning to use the principles for success.
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- Tyler
- 04-18-21
One of the best books for marketers
I was referred to this book by somebody else and it was one of the best books that I’ve read for marketing and business in general. Being able to learn and understand how people think and how things catch on was very valuable.
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- Malcolm Perry
- 02-26-21
Understand the true reasons things go Viral
This book was excellent. It creates a scientific concept of making a product or person become viral. It is practical and takes a realistic approach that can be applied.
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- C Rhodes
- 11-19-20
Excited to Make Changes
This book gave so many achievable ideas and steps in marketing a business. My notes from the book are overflowing. I bought the hardcover, too!
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- AB
- 06-17-19
Incredibly Useful & Informative
Loved It. This book sheds indisputable light on why things catch on socially & how you can use the same affect to influence the masses for whatever your purpose may be. This is a must read for any & every business person & idealist.
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- Cas
- 04-29-16
Easy to follow.
Great steps on how to make products/services or ideas go viral
Would like to see a few other industries covered
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- Pradeep Agrawal
- 06-28-19
truly contagious.
for a book to hold my attention on audible is rare. a book meant to be chewed and digested
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