
The Persuaders
Winning Hearts and Minds in a Divided Age
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Narrated by:
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Anand Giridharadas
Brought to you by Penguin.
A riveting insider account of how activists, politicians, educators and citizens are working to change minds, bridge divisions and save democracy.
The lifeblood of any free society is persuasion: changing other people's minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilising the faithful rather than wooing the sceptical. And leaders who seek to forge coalition are labelled sell-outs.
In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarisation. We meet a co-founder of Black Lives Matter, a leader of the feminist resistance to Trumpism, white parents at a seminar on raising adopted children of colour, Bernie Sanders and Alexandria Ocasio-Cortez, a team of door knockers with an uncanny formula for changing minds on immigration and an ex-cult member turned QAnon deprogrammer.
As they grapple with how to 'call out' threats and injustices while 'calling in' those who don't agree with them but just might one day, they point a way to healing, and changing, a broken society.
©2022 Anand Giridharadas (P)2022 Penguin AudioListeners also enjoyed...




















Really enjoyed learning about the persuaders and their methods and how politics has evolved over the years.
Some of the topics are American in nature and need to be told that way, but things that are not only American are America focused in this book and I find that annoying. The same information and story could be told in a more inclusive way.
Mind blowing in parts. But overly American focused
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A must read for Anti racism activists
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