The Sales Tightrope
A Research-Based Guide to Not Annoying Customers and Still Being a Top Performer
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The Sales Tightrope
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Narrated by:
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Katie Mullen
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By:
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Katie Mullen
About this listen
If you ask customers what they think of salespeople, they will tell you some of them can be... a bit annoying.
Don’t worry, you’re probably not... but what if you are?
Sales may not be rocket science, but there is an art to it. It all hinges on understanding your customer better than your competitors do. That’s why you need this book. It includes years of research data, customer interviews, and all the secrets you need to know about not annoying customers.
This is not a book of sales theory. You will learn sales tactics and receive super practical advice: advice that works and has been proven through research.
You’ll find topics like:
- When and how to make calls: what to say, and what not to say
- How to write good emails that will actually get a response from a customer
- How to ask good questions that prevent objections and help you win the deal
- How to use technology to stand out
If you apply the science and data you learn in this book, your customers will love you, and you’ll never be out of work. Everyone always needs a good sales rep who can find (and keep) new customers.
©2023 Katie Mullen (P)2025 Katie MullenModern version of sales principles
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