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The Strategic Role Of Product Management

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The Strategic Role Of Product Management

By: Steve Johnson
Narrated by: Virtual Voice
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About this listen

Who in your organization is focused on next year and the one after, the next product, the next market?

Product management should play a strategic role in a tech-enabled products company ensuring products are created not just because they can be, or because someone thinks it is a good idea but rather because someone in the company has listened to the market, identified an urgent and pervasive problem, and determined that people are willing to pay to solve it.

The original version of Strategic Role of Product Management was published in 2008 and over 100,000 people have downloaded the ebook. A lot has changed since then. This short e-book covers topics such as key roles and titles, the importance of product management, and the impact of agile on product management.

Short and to the point, the ebook offers insights for anyone wanting to understand product management better.
Business Development & Entrepreneurship Entrepreneurship Management Management & Leadership
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